Boozt

Boozt Fashion AB
Boozt
Company typePublic
ISINSE0009888738
IndustryRetail
Founded2007; 19 years ago (2007)
HeadquartersMalmö, Sweden
Area served
Nordic countries and parts of Western Europe
Key people
Hermann Haraldsson (CEO)
OwnerBoozt AB
Number of employees
1,200 (2023)
Websitewww.boozt.com

Boozt (Boozt Fashion AB) is a Nordic multi-brand online department store founded in 2007 and headquartered in Malmö, Sweden. The company sells its products across several European countries. It is publicly traded on the Nasdaq Stockholm and Nasdaq Copenhagen stock exchanges.

History

Boozt was founded in 2007. The company assumed its current form in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand online clothing store.[1][2]

Its main initial shareholders included the shoe manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian fund Verdane.[3]

The company experienced significant growth during its early years, leading to its initial public offering on the Nasdaq Stockholm en 2017 and subsequent public offering on the Nasdaq Copenhagen stock exchanges in 2020.[2][4] In the same year, it expanded its product range to include cosmetics alongside clothing.[5][dead link] Initially focused on fashion, Boozt gradually developed into a multi-brand online department store.[6]

In 2023, Boozt blocked around 42,000 customers due to excessive returns, stating that such practices are harmful both to the business and the environment.[7] In 2024, the company reported having blocked nearly 60,000 customer accounts for the same reasons.[8]

Operations

Boozt operates as a multi-brand online department store in several European countries.[7][8] As of 2022, it was the largest e-commerce company in Sweden, with a turnover of 6.7 billion Swedish kronor, approximately USD 600 million at 2022 exchange rates and a net profit of SEK 186 million, approximately USD 18 million at 2022 exchange rates.[9][10]

The company's headquarters are located in Malmö, Sweden.[11][12] Its warehouse is in Ängelholm, also in Sweden,[13] and is an automated facility with 1,300 robots navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.[2]

Boozt has more than 1,200 employees.[7] The Dane Hermann Haraldsson has served as CEO since 2011, and the Dane Michael Bjergby has been CFO since 2025.[14] The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.[10]

The company has been a partner of the Stockholm School of Economics since 2023.[10][15]

In November 2025, Boozt launched "Boozt Giftshop", a business-to-business platform offering corporate gifting solutions in Denmark and Sweden. The initiative expands the company’s operations beyond consumer retail by enabling companies to purchase employee and client gifts through a dedicated online portal. Boozt described the launch as its third sales channel alongside Boozt.com and Booztlet.com, and estimated the combined Danish and Swedish corporate gift market at between SEK 8 billion and 10 billion.[16]

References

  1. ^ Rydell, Björn (2022-06-28). "Boozt: Pressad e-handlare". Affärsvärlden (in Swedish). Retrieved 2025-08-08.
  2. ^ a b c AB, Breaking Media. "Kränger kläder på nätet – nu tar Boozt klivet in på börsen". www.breakit.se (in Swedish). Retrieved 2025-08-07.
  3. ^ Johnsen, Morten (2014-09-23). "Vækstkomet satser på børsen". Jyllands-Posten (in Danish). Retrieved 2025-08-08.
  4. ^ "Offering price in Boozt's public offering set at DKK 105 per share – trading on Nasdaq Copenhagen commences today". Nasdaq Company News (Press release). Retrieved 2025-08-09.
  5. ^ Mørck, Astrid Helmer; Mørck, Astrid Helmer (2017-02-08). "Netbutikken Boozt.com puster Matas i nakken". Berlingske.dk (in Danish). Retrieved 2025-08-08.
  6. ^ "Boozt-topchef efter nedtur: "Vi skal acceptere, at der er lidt modvind"". detailwatch.dk (in Danish). 2025-08-15. Retrieved 2025-08-15.
  7. ^ a b c "Swedish retailer blocks 42,000 customers for 'exploiting' free returns". euronews (Press release). 2023-05-26. Retrieved 2025-08-08.
  8. ^ a b "Nordic Online Store Boozt Blocks Thousands of 'Serial Returners'". Bloomberg News (Press release). June 25, 2024. Retrieved August 7, 2025.
  9. ^ Sydner, Mikael (2023-10-23). "Sveriges största e-handlare 2023 – ladda ner hela 250-listan här". www.market.se (in Swedish). Retrieved 2025-08-08.
  10. ^ a b c Bränström, Sara L. (2023-04-25). "E-handlarens lösning: 45 000 blockade kunder". Svenska Dagbladet (in Swedish). ISSN 1101-2412. Retrieved 2025-11-11.
  11. ^ anette (2022-08-02). "Boozt's Remarkable Growth with the World's Largest AutoStore". Element Logic. Retrieved 2025-08-08.
  12. ^ "How a bridge changed lives and boosted business". www.bbc.com. 2025-06-30. Retrieved 2025-08-08.
  13. ^ "Boozts kunder fortsätter vara kostnadsmedvetna". www.market.se (in Swedish). Retrieved 2025-08-08.
  14. ^ Krebs, Harald S. (2025-10-03). "Ny Boozt-direktør er til højt tempo: "Detail passer godt til mit temperament"". Detail Watch (in Danish). Retrieved 2025-11-11.
  15. ^ "Boozt joins the SSE Corporate Partnership Program - hhs.se - Stockholm School of Economics". www.hhs.se. Retrieved 2025-08-08.
  16. ^ "Boozt vil være erhvervslivets julemand og jagter milliardmarked". Børsen (in Danish). 8 November 2025. Retrieved 10 November 2025.
allikas: http://en.wikipedia.org/wiki/Draft:Boozt