Martha Rogers (professor)

Martha Rogers
Born (1955-03-10) March 10, 1955 (age 70)
OccupationsAuthor, speaker, founding partner of Peppers & Rogers Group
Spouse
​
(m. 2010)​
Website1to1media.com/speaking/

Martha Rogers (born March 10, 1955) is an American author, customer strategist, and founding partner of Peppers & Rogers Group, a management consulting firm. Rogers is an adjunct professor at the Fuqua School of Business at Duke University[1] and a co-director of the Duke Center for Customer Relationship Management (CRM).[2]

Biography

Rogers graduated from Birmingham-Southern College in 1974 and earned her PhD at the University of Tennessee as a Bickel fellow.

Rogers has been published in academic and trade journals, including the Harvard Business Review,[3] Journal of Advertising Research,[4] and the Journal of Public Policy and Marketing.[5]

Rogers has co-authored nine customer strategy books with Don Peppers. Peppers and Rogers are often credited with having launched the CRM revolution with their first book, The One to One Future: Building Relationships One Customer at a Time (1993).[6] Inc. Magazine managing editor George Gendron called this book "one of the two or three most important business books ever written", while Business Week called it the "bible of the new marketing".[7][8] In 2011, the authors released a second, updated edition of their textbook, Managing Customer Relationships: A Strategic Perspective.[9]

In 2010, Rogers married television personality and talk show host Dick Cavett in New Orleans, Louisiana.[10]

Bibliography

  • Extreme Trust: Honesty as a Competitive Advantage, (2012) ISBN 978-1-59184-467-9
  • Managing Customer Relationships: A Strategic Framework (2nd ed., 2011) ISBN 978-0-470-42347-9
  • Rules to Break and Laws to Follow (2008) ISBN 978-0-470-22754-1
  • Return on Customer (2005) ISBN 978-0385510301
  • One to One B2B (2001) ISBN 978-0-385-49409-0
  • The One to One Fieldbook (1999) ISBN 0-385-49369-X
  • The One to One Manager (1999) ISBN 0-385-49408-4
  • Enterprise One to One (1997) ISBN 0-385-48755-X
  • The One to One Future (1993) ISBN 0-7499-1492-0

References

  1. ^ "Martha Rogers". October 5, 2008. Archived from the original on October 5, 2008. Retrieved August 12, 2017.
  2. ^ "The Center for Customer Relationship Management at Duke University". Archived from the original on February 17, 2013.
  3. ^ Ii, B. Joseph Pine; Peppers, Don; Rogers, Martha (March 1995). "Do You Want to Keep Your Customers Forever?". Harvard Business Review. Retrieved August 12, 2017.
  4. ^ "Home - the Journal of Advertising Research". Journalofadvertisingresearch.com. Archived from the original on February 16, 2013. Retrieved August 12, 2017.
  5. ^ Martha Rogers. "Customer Strategy: Observations from the Trenches". Marketingpower.com. Retrieved December 10, 2016.
  6. ^ "The One to One Future | Business Book Summaries". Bizsum.com. Retrieved December 10, 2016.
  7. ^ "Don Peppers Joins JETERA Board of Advisors". Prweb.com. May 31, 2007. Archived from the original on December 20, 2016. Retrieved December 10, 2016.
  8. ^ Donald Peppers (June 20, 2007). "Donald Peppers: Executive Profile & Biography - Bloomberg". Investing.businessweek.com. Retrieved December 10, 2016.[dead link]
  9. ^ "Books by Don Peppers And Martha Rogers, Ph.D." October 4, 2012. Archived from the original on October 4, 2012. Retrieved August 12, 2017.
  10. ^ Lipson, Karin (November 12, 2010). "This Time, Cavett Answers the Questions". The New York Times. Retrieved April 10, 2011.
allikas: http://en.wikipedia.org/wiki/Martha_Rogers_(professor)