The Stone Twins

The Stone Twins is a creative branding agency based in Amsterdam. It was founded by twin brothers Declan and Garech Stone (born 8 November 1970, Dublin), graduates of the National College of Art and Design, Dublin.[1][2][3][4]
The Stone Twins specialise in areas such as brand strategy, naming and brand identity (both visual and verbal).[5][6] Their work has been described as concept-led, witty, thought-provoking and pioneering.[1][7][8][9] The firm is best known for the branding of MassiveMusic and A'DAM Toren,[10][11][12] as well as the design of several Irish commemorative postage stamps.[13][14][15][16] The Stone Twins' award-winning portfolio includes a coveted Dutch Design Award,[17] several European Design Awards[18] and 13 D&AD Pencils.[19][20] Their work forms part of the permanent collections of the Cooper Hewitt, Smithsonian Design Museum, New York, and the Stedelijk Museum Amsterdam.[21][22][23]
The Stone Twins regularly write for trade magazines, including Communicatie (Wolters Kluwer) and Eye magazine: the International Review of Graphic Design.[24] They are the authors of the critically acclaimed book Logo R.I.P. (A Commemoration of Dead Logos);[25][26][27][28] the updated 2nd edition was launched in the Cooper Hewitt, Smithsonian Design Museum, New York in 2012.[29][30] They are keen educators, and were Head of the ‘Man and Communication' department at Design Academy Eindhoven from 2008 until their resignation in 2013.[31] The Stone Twins are also co-founders and partners in Est. (Established Sparkling Tea), a premium non-alcoholic drinks company based in Amsterdam.[32][33]

Books
The Stone Twins have written the following books:
- Logo R.I.P., (A Commemoration of Dead Logos), BIS Publishers, 2012. (ISBN 9789063692902)[34][35]
- A Catalogue of Curiosities, Relics, Art & Propaganda (CRAP), 2010.[36][37]
- Hello, I'm A'DAM (The Creation of a New Amsterdam Icon), A'DAM Toren C.V., 2021.[38] (ISBN 9789082075885)

Logo R.I.P. by The Stone Twins, 2012.
Magazine Articles
Selected articles written by The Stone Twins:
- Chameleons (Single-character logos provide rich, raw material for identity design) – Eye, No. 67, Vol. 17, Spring 2008.[39]
- Logos without words – Eye, No. 80, Vol. 20, Summer 2011.[40]
- Something Is Rotten in the State of Design – Design Week, August 2015.[41] Republished in: Open Manifesto #8: Change, 2018.[42]
- Design & Humour – 100 Archive: Dialogues, 8th April 2020.[43]
Exhibitions

Selected exhibitions:
- 2015 Liminal – Irish design at the threshold, Eindhoven, Milan, New York and Dublin (group show)[44][45]
- 2012 New Graphic Design Collection, Stedelijk Museum Amsterdam (group show)[46]
- 2012 Graphic Design: Now in Production, Walker Art Center, Minneapolis and the Cooper-Hewitt National Design Museum, New York (group show)[47][48]
- 2011 Underground by The Stone Twins, Zeeuws Museum, Middelburg (art installation)[49]
- 2008 1600 X Zierikzee by The Stone Twins, Zeeuws Museum, Middelburg (art installation)[50][51]
Controversies and criticism
In 2020, the agency began a self-initiated project questioning the fearmongering surrounding COVID-19 and the proportionality of the measures/restrictions.[52][53]
References
- ^ a b Dowdy, Clare (11 November 2010). "Profile: The Stone Twins". Design Week.
- ^ Godson, Lisa (7 March 2004). "Design: Do the Logo Motion". The Sunday Times.
- ^ Seghers, Dirk; Puttaert, Hugo. "We Like to Engage – The Stone Twins". Addmagazine, Issue 6/2008.
- ^ "Double Dutch / Irish Blarney – The Stone Twins". Irish Design 2015, www.irishdesign2015.ie. Archived from the original on 1 December 2015.
- ^ Adriaans, Nils (31 May 2021). "The Stone Twins winnaar bij de D&AD Awards – Verbal Identity". Adformatie.
- ^ "The Stone Twins: A'DAM Toren". Dutch Design Daily. 11 July 2016.
- ^ Junte, Jeroen (19 December 2022). "Design-jaaroverzicht 2022: deze ontwerpen maken de wereld een stukje beter". De Volkskrant.
- ^ Adriaans, Nils (22 September 2022). "The Stone Twins maken campagne met Dall-E". Adformatie.
- ^ Junte, Jeroen (25 September 2023). "Ontwerpen in de stijl van Rietveld, maar dan met AI: komt die stoel eigenlijk een béétje in de buurt?". De Volkskrant.
- ^ Delver, Bram (21 October 2015). "Interview: The Stone Twins over de A'DAM Toren". VICE.
- ^ "The Stone Twins verzorgt branding A'DAM Toren – Het Amsterdamse bureau is verantwoordelijk voor de totale creatieve visie". Adformatie, 30-08-2015.
- ^ Moore, Enya. "Amsterdam North – The current "it" neighbourhood of Amsterdam's design scene". ICON (Issue 150). Archived from the original on 24 November 2015.
- ^ King, Linda (2022). Irish Art 1920-2020: Perspectives on Change - Culture is ordinary: an (incomplete) history of Irish graphic design, 1950-2020. Dublin: Royal Irish Academy. ISBN 9781911479826.
- ^ Frearson, Amy (26 May 2013). "Dublin UNESCO City of Literature stamp by The Stone Twins". Dezeen.
- ^ Wilson, Jade (27 January 2022). "An Post launches new stamps to celebrate centenary of Ulysses". The Irish Times.
- ^ "A Stamp for Ireland". An Post Media Centre, 25 February 2019.
- ^ "SoundCircus". Dutchdesignawards.nl. Retrieved 9 May 2018.
- ^ "Gold – 'Songtradr' Motion Logo, by The Stone Twins". European Design Awards.
- ^ "D&AD Awards: The Stone Twins". D&AD (British Design & Art Direction), www.dandad.org.
- ^ "The Stone Twins: List of Awards". thestonetwins.com.
- ^ "Stedelijk in de Stad 'De Bouwkeet': The Stone Twins". Stedelijk Museum Amsterdam. Retrieved 29 June 2009.
- ^ Stedelijk Museum Amsterdam (2025). Stedelijk Museum Posters by Color. Hannibal Books (published 3 December 2025). p. 073. ISBN 9789493416123.
- ^ "Stedelijk Museum Jaarverslag 2009, ISBN 978-90-5006-180-3" (PDF). Stedelijk Museum Amsterdam.
- ^ "Eye Magazine". Eyemagazine.com. Retrieved 17 April 2018.
- ^ "Logo R.I.P." BIS Publishers. Archived from the original on 30 June 2018. Retrieved 8 August 2023.
- ^ "A Tribute To Dead Logos From The Past". Fastcodesign.com. 26 September 2012. Archived from the original on 3 December 2020.
- ^ van de Vliet, Viveka (8 September 2012). "Logo R.I.P." Items Magazine (NL).
- ^ "Ode to the Logo: Rest in Peace to the Logos of Yesteryear". Design Indaba. 31 October 2013. Archived from the original on 27 May 2013.
- ^ Farrelly, Liz (26 September 2012). "Shake hands with the devil". Eye Magazine. Retrieved 17 April 2018.
- ^ "Presentatie 'Logo R.I.P.' van The Stone Twins - Bijzondere Collecties". Bijzonderecollecties.uva.nl (in Dutch). Universiteit van Amsterdam. Archived from the original on 30 June 2018.
- ^ Kennedy, Gabrielle (27 June 2013). "The Stone Twins to Leave Design Academy Eindhoven". design.nl (Nieuwe Instituut, Rotterdam). Archived from the original on 2 November 2013.
- ^ van Rixtel, Robert (23 April 2024). "Est. (Established Sparkling Tea) by The Stone Twins". Dutch Design Daily.
- ^ Hermans, Iris (26 March 2024). "Muziekmerkenman Hans Brouwer bruist met thee: 'We sturen prins Bernhard paar magnums op!'". Quote.
- ^ "LOGO R.I.P. - A Commemoration of Classic Logos". Logorip.com. Retrieved 5 January 2022.
- ^ "Logo R.I.P. (Preview Only) by The Stone Twins - Issuu". Issuu.com. Retrieved 5 January 2022.
- ^ "A Catalogue of Curiosities, Relics, Art & Propaganda | The Stone Twins | The Stone Twins | D&AD Awards 2011 Pencil Winner | Catalogues & Brochures | D&AD". Dandad.org. Retrieved 5 January 2022.
- ^ "A Catalogue of Curiosities, Relics, Art & Propaganda (CRAP) by The Stone Twins - Issuu". Issuu.com. Retrieved 5 January 2022.
- ^ "Hello I'm A'DAM – the creation of a new Amsterdam icon". Dutch Design Daily, 16-07-2021.
- ^ "Eye Magazine | Feature | Chameleons". Eyemagazine.com. Retrieved 5 January 2022.
- ^ "Eye Magazine | Review | Logos without words". Eyemagazine.com. Retrieved 5 January 2022.
- ^ "Can you still make a living in design?". Design Week, August 2015.
- ^ "Something Is Rotten in the State of Design". Open Manifesto #8: Change, 2018.
- ^ "Design & Humour, by Garech Stone". 100 Archive: Dialogues, 8th April 2020.
- ^ "Liminal Exhibition, Irish Design 2015". Curated by Louise Allen, Head of International Programmes, Irish Design 2015. Archived from the original on 1 December 2015.
- ^ "Irish design exhibition presents "fusion between old and new"". Dezeen.com. 1 June 2015. Retrieved 5 January 2022.
- ^ "Jaaversla Stedelijk Museum Amsterdam, 2009" (PDF). Catalogus.boekman.nl. Retrieved 5 January 2022.
- ^ "Eye Magazine | Blog | 'Shake hands with the devil'". Eyemagazine.com. Retrieved 5 January 2022.
- ^ "Brand New Worlds: Corporate Makeovers and Dead Logos". Walkerart.org. Retrieved 5 January 2022.
- ^ "Underground". Zeeuwsmuseum.nl. Retrieved 5 January 2022.
- ^ "1600 X ZIERIKZEE". Zeeuwsmuseum.nl. Retrieved 5 January 2022.
- ^ "Big museum in Zeeland with modern and contemporary art, wonderchamber, superstudio and heritage". 19 April 2008. Archived from the original on 19 April 2008. Retrieved 5 January 2022.
- ^ "A project on the fearmongering about COVID-19". Product-fear.com. Retrieved 5 January 2022.
- ^ "A Campaign of Fearmongering Propaganda". Garechstone.medium.com. 16 May 2021. Retrieved 5 January 2022.