Poker is a Brazilian sports equipment manufacturing company based in Rio Grande do Sul.[1][2]
History
Founded in 1986 by the Cauduro brothers, after they realized that the national sports brands did not have products for different sports categories, but concentrated all their products on just one segment.[3] During late 1980s they have been very successful among the amateur categories of various sports.[3] During the 90s, it invested in professional soccer, and supplied equipment to teams in the Série A.[1]
In the 2000s the brand went through a restructuring, focusing on sponsoring athletes instead of soccer clubs.[1] The brand also entered the swimming segment.
Sponsorships
The following list that are or have been sponsored by Poker:[4]
Football
Clubs teams
Águia- América
- CRB
- Figueirense (1995–96)
- Fluminense
- Grêmio
- Joinville (1996)
- Moto Club de São Luís
- Operário
- Tuna Luso (1993–2007)
Athletes
Swimming
Athletes
References
Notes
- ^ a b c Márcio Kroehn. "As Mãos Firmes da Poker (in Portuguese)". IstoÉ.
- ^ Luka Pumes. "Marca gaúcha Poker quer expandir a internacionalização (in Portuguese)". Jornal do Comércio.
- ^ a b Kroenh 2016
- ^ Poker. "Patrocinados (in Portuguese)".
Bibliography
- Kroenh, Márcio (2016). Qual é o Seu Desafio? A Marca Esportiva Poker Encarou as Gigantes Estrangeiras. São Paulo: Oikos Editora.
