The China TV Golden Eagle Award (Chinese: 中国电视金鹰奖), is one of three most prestigious national awards recognizing excellence in the Chinese television industry, alongside the Feitian Awards and Magnolia Awards. It is known as the "national-level television art award uniquely determined primarily by audience voting".[1] The award is presented by the China Federation of Literary and Art Circles and the China Television Artists Association to honor outstanding television professionals and works across China.
Established in 1983, the China TV Golden Eagle Award was originally named the Popular Television Golden Eagle Award. In 1996, it was elevated to a national-level award. In 2000, it was upgraded to the China Golden Eagle TV Art Festival, with Changsha, Hunan designated as its permanent host city. Since 2005, the festival has been held biennially, with awards presented in even-numbered years.
History
Originally known as the Popular Television Golden Eagle Award established in 1983 by Zhejiang's Popular Television magazine, the award was founded by the magazine's editorial department to symbolize the soaring development of China's television industry like an eagle spreading its wings. The initiator was Lin Chenfu, then director of Zhejiang Television Station.[2] The first awards ceremony was held in Kunming in March 1983, with winners selected through reader votes from Popular Television magazine. The ceremony was held annually thereafter.[3]
Starting from the 15th ceremony in 1997, the award was jointly organized by China Federation of Literary and Art Circles (CFLAC) and the China Television Artists Association (CTAA). It was therefore renamed the China TV Golden Eagle Award, becoming a national comprehensive television art award. Initially focused on TV drama categories, it later expanded to include TV entertainment programs, documentaries, art films, and commercials. Each category comprises two main types of awards: "Best Work" and "Individual Achievement".[4] The selection process shifted to a combination of expert evaluations, votes from CTAA members, and audience participation. Final rankings are determined by aggregated scores from these three groups, with audience votes fixed at 40% of the total weight. In case of ties, TV drama awards prioritize audience vote counts.[3]
In 2000, the 18th ceremony marked a major transition when Hunan TV & Broadcast Intermediary Co Ltd signed an agreement with CTAA and the Hunan Radio and Television Administration. The company invested CN¥10 million to secure permanent hosting and commercial rights for the award, along with an annual payment of CN¥2.8 million to CTAA for expert evaluation fees. The award was upgraded to the China Golden Eagle TV Art Festival, aiming to become "China's premier cultural festival brand." Changsha became the permanent host city, with Hunan Television as the official broadcaster.[5][6] The original rotating annual awards ceremony evolved into a three-day festival, held at the Hunan International Convention and Exhibition Center from 2000 to 2020 and at Hunan Broadcasting System's "Colourful Box" production base in 2022.[7]
From 2005 onward, the Golden Eagle Award shifted to a biennial schedule.[5] Beginning with the 30th ceremony in 2020, the award expanded eligibility to include "online audiovisual programs" such as web dramas, variety shows, documentaries, and animations.[8]
Major Awards Selection
Each category had three winning candidates, with the one having the highest number of votes clinching the "Best Award" (最佳奖) while the other two would each receive an "Outstanding Award" (优秀奖). If the nominee with the highest number of votes does not win more than 30% of the total share, the "Best Award" will not be given and instead all three nominees each will take an "Outstanding Award".[9][10][11][12]
In 2020, it was announced that a separate Best Actor award (最佳男/女演员) was created, and will be awarded based on polling from a panel of judges. Audience's Choice for Actor (观众喜爱的电视剧男演员) will be awarded based solely on three rounds of internet voting. For the first time, web dramas were also included in the list of nominations.[13]
Categories
Golden Eagle Awards
- Best Television Series (最佳电视剧)
- Best Actor (最佳男演员)
- Best Actress (最佳女演员)
- Best Supporting Actor (最佳男配角)
- Best Supporting Actress (最佳女配角)
- Best Director (最佳导演)
- Best Screenwriter (最佳编剧)
- Best Cinematography (最佳摄影/摄像)
- Best Original Theme Song (最佳原创主题歌曲)
- Best Television Documentary (最佳电视纪录片)
- Best Television Program (最佳电视综艺节目)
Defunct categories
- Outstanding Television Series (优秀电视剧)
- Audience's Choice for Actor (观众喜爱的男演员)
- Audience's Choice for Actress (观众喜爱的女演员)
- Best Performing Arts Award (最佳表演艺术奖)
- Most Popular Actor (最具人气男演员)
- Most Popular Actress (最具人气女演员)
- Best Art Direction (最佳美术)
- Best Lighting (最佳灯光)
- Best Sound Recording (最佳录音)
- Best Television Documentary Director
- Best Literary Arts Programme (最佳电视文艺节目)
- Best Literary Arts Programme Director (最佳电视节目导演)
- Best Host (最佳主持人)
- Best Literary Arts Programme Art Direction
- Best Literary Arts Programme Cinematography
Golden Eagle Goddess
The Golden Eagle Goddess (金鹰女神) is a special symbolic figure established after the China TV Golden Eagle Awards was upgraded to the "China Golden Eagle TV Art Festival." The goddess, depicted with hands lifting a soaring golden eagle, represents the rapid rise of Chinese television dramas. Starting from the 6th China Golden Eagle TV Art Festival and the 23rd China TV Golden Eagle Award in 2006, the organizers materialized the image of the "Golden Eagle Goddess" by selecting a new-generation female star with outstanding representative TV drama works in the past two years to serve as the festival's spokesperson. The first actress to hold the title was Liu Yifei.[14][15]
On the opening day of each Golden Eagle TV Art Festival, the chosen "Golden Eagle Goddess" performs a dance at the ceremony wearing a full-body golden gown. For the first three editions, the goddess was directly appointed by the organizers.[14] Beginning with the 9th China Golden Eagle TV Art Festival and the 26th China TV Golden Eagle Award in 2012, the selection shifted to public online voting. Liu Shishi ultimately won the title of the fourth "Golden Eagle Goddess" with 2.78 million votes.[16] For the 11th China Golden Eagle TV Art Festival and the 28th China TV Golden Eagle Award, the organizers resumed directly appointing the goddess.[17] Starting from the 12th China Golden Eagle TV Art Festival and the 29th China TV Golden Eagle Award, the title was again determined by online voting.[14]
Since 2022, the Golden Eagle Goddess was officially discontinued.[3][18]
| Year | Actress | Age | Representative works |
|---|---|---|---|
| 2006 | Liu Yifei | 19 | Chinese Paladin, The Return of the Condor Heroes |
| 2008 | Li Xiaolu | 26 | All the Misfortunes Caused by the Angel, Struggle, We Love You, Mr. Jin |
| 2010 | Wang Luodan | 26 | My Youthfulness, Struggle, An Xiang |
| 2012 | Liu Shishi | 25 | Chinese Paladin 3, Scarlet Heart, Xuan-Yuan Sword: Scar of Sky |
| 2014 | Zhao Liying | 27 | Legend of Lu Zhen, Boss & Me, The Journey of Flower |
| 2016 | Tiffany Tang | 33 | My Sunshine, Lady & Liar, Legend of Fragrance, Diamond Lover |
| 2018 | Dilraba Dilmurat | 26 | Pretty Li Hui Zhen, The Flame's Daughter, Sweet Dreams |
| 2020 | Victoria Song | 33 | Find Yourself, Ice Fantasy, Moonshine and Valentine |
See also
References
- ^ "中国电视金鹰奖简介" [Introduction to China TV Golden Eagle Award]. 央視國際. 2003-07-15. Archived from the original on 2003-08-14.
- ^ "杭氧翻砂工接到紧急任务 半月内赶制出一批铜鹰" [Foundry workers at Hanyang received an urgent task to produce a batch of bronze eagles within half a month.]. 都市快报. 26 December 2006. Archived from the original on 9 May 2022.
- ^ a b c "金鹰奖 用40余年编织人民与文艺的纽带" [The Golden Eagle Award has, over four decades, woven a bridge connecting the people with the arts.]. Guangming Daily. 19 February 2025. Archived from the original on 29 March 2025.
- ^ "新闻背景：中国电视金鹰奖". Xinhua News Agency. 2003-11-14. Archived from the original on 2025-03-29.
- ^ a b "中国电视金鹰奖简介". China Television Artists Association. Archived from the original on 8 November 2024.
- ^ "魏文彬左手换右手 湖南卫视接手金鹰节承办权" [Wei Wenbin facilitated a transfer of the Golden Eagle TV Art Festival's hosting rights, with Hunan Television assuming organizational control]. 21st Century Business Herald. Archived from the original on 2020-01-31. Retrieved 2020-01-31.
- ^ "国内最大演播厅集群"七彩盒子"启用 伴"金鹰"高飞" [The "Colorful Box," China's largest studio complex, officially opens, soaring alongside the "Golden Eagle" TV Art Festival.]. 华声在线. 华声新闻. 2022-11-04. Archived from the original on 2022-11-05. Retrieved 2022-11-05.
- ^ "第三十屆中國電視金鷹獎網絡投票開啟" [Online Voting Opens for the 30th China TV Golden Eagle Award]. People.cn. 2020-07-22. Archived from the original on 2025-03-28.
- ^ "About the Golden Eagle Awards". www.ctaa.org.cn. CTAA. 2010-06-07. Archived from the original on April 17, 2009. Retrieved 2010-06-07.
- ^ Xu, Sijian. "28屆金鷹獎啟動:不評主持人節目 只評電視劇獎項". Netease (in Chinese). Archived from the original on 25 August 2016. Retrieved 16 October 2016.[dead link]
- ^ Song, Yali. "第25届中国电视金鹰奖评选章程". China Television Artists Association (in Chinese). Retrieved 1 October 2016.[dead link]
- ^ "中国电视金鹰奖第28届投票的规则" (in Chinese). Retrieved 6 June 2017.[permanent dead link]
- ^ News, Sina (14 May 2020). "第30届金鹰奖启动！增设最佳男女演员奖". Sina (in Chinese). Retrieved 15 October 2020.
{{cite web}}:|last1=has generic name (help) - ^ a b c "每届争破头！女演员为何都想当金鹰女神？" [Fierce competition every ceremony! Why do actresses aspire to become the Golden Eagle Goddess?]. China News Service. 16 October 2020. Archived from the original on 3 January 2022.
- ^ "首位金鹰女神刘亦菲：从未觉得是女神 出道十年更了解自己" [Liu Yifei, the first Golden Eagle Goddess: "I’ve never considered myself a goddess. A decade into my career, I’ve come to understand myself better."]. 金鹰网. 31 July 2012. Archived from the original on 17 December 2013. Retrieved 2013-12-17.
- ^ "得票近300万 刘诗诗荣膺"金鹰女神"" [Liu Shishi Crowned "Golden Eagle Goddess" with Nearly 3 Million Votes]. 金鹰网. 24 August 2012. Archived from the original on 17 December 2013. Retrieved 17 December 2013.
- ^ "金鹰电视艺术节开幕 "金鹰女神"唐嫣想拿金鹰奖" [Golden Eagle TV Art Festival Opens; "Golden Eagle Goddess" Tiffany Tang Aspires to Win Golden Eagle Award]. Guangzhou Daily. 16 October 2016. Archived from the original on 18 October 2016.
- ^ "今年的金鹰女神取消了！刘亦菲、赵丽颖、迪丽热巴、刘诗诗…历届"女神"你最喜欢谁？" [Golden Eagle Goddess Canceled This Year! Liu Yifei, Zhao Liying, Dilraba, Liu Shishi… Who’s Your Favorite Past Goddess?]. 杭州网. 5 November 2022. Archived from the original on 10 November 2022. Retrieved 5 November 2022.
External links
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 Mainland China awards | |
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