The song was unveiled on July 8, 2011, and previewed via RedBullUSA.com. It would later be officially released on July 12, 2011, through iTunes and Amazon.[1][2] On July 15, 2011, a behind-the-scenes look at an upcoming music video was released.[3] The official music video, directed by Jason Goldwatch and filmed in Los Angeles, California, was released July 20, 2011.[4] The video features cameos from the rest of Odd Future. In the video, Pusha T is dressed in the style of Tyler the Creator, "down to the cutoff shorts, striped knee-high socks, and kitty T-shirt",[1][5] while Tyler is "dressed like Pusha-gangsta shit".[6] In 2012, the track was included on the soundtrack of the filmProject X.[7]
Critical reception
Amos Barshad, writing for Vulture, described the song as "the kind of spare, ominous Neptunes beat Pusha's been murdering for a decade-plus. Barshad liked Tyler's feature, through idiosyncratic and technically less proficient than Pusha, it "works great for him".[1] Meanwhile, Tyler's verses were met with more criticism than Pusha T's.[2][8]
