Diva (Asian TV channel)
 | |
| Country | Singapore |
|---|---|
| Broadcast area | Southeast Asia/ASEAN (including Singapore) |
| Network | NBCUniversal International Networks |
| Headquarters | Marina Bay Sands, 10 Bayfront Avenue, Marina Bay, Downtown Core, Singapore |
| Programming | |
| Languages | English Chinese (Mandarin/Cantonese) Indonesian Malay Thai Filipino Vietnamese |
| Picture format | 1080i (HDTV 16:9) |
| Ownership | |
| Owner | NBCUniversal |
| Sister channels | CNBC Asia E! |
| History | |
| Launched | 30 November 1997 |
| Closed | 1 January 2020[1] |
| Former names |
|
| Links | |
| Website | divatv |
Diva (formerly Diva Universal) was an English-language pay television channel in Singapore. It launched on 30 November 1997 as Hallmark Channel, along with E! to viewers across Southeast Asia and ASEAN. In 2010, the channel was renamed Diva Universal and then Diva in 2014. It closed on 1 January 2020, after 22 years of broadcasting in anticipation of the launch of the streaming service Hayu in the region after the channel space created in 2001 by Hallmark Channel ceased to exist.
History
Hallmark Channel Asia was launched on 30 November 1997 with E!. It had four different feeds including the Philippine one, which was launched on 19 August 2009.
Hallmark Channel Asia was rebranded as Diva Universal on 19 September 2010, after its brand licensing agreement with Crown Media ended, as part of Universal Networks International's efforts to refocus its network portfolio. Coinciding with the launch of its high-definition feed, the SD channel started broadcasting in 16:9 widescreen on 1 February 2014. On 16 June 2014, Diva Universal's name was simplified to Diva.
On 28 January 2015, the HD version of Diva was launched.
Closure.
As part of a restructuring at NBCUniversal International Networks and the officially formal full launch of Hayu in Asia on at stroke of midnight New Year's Day 2020, Diva along with its sister channel E! Entertainment Television officially ceased broadcasting and transmission after very final and last programme being About Time after the officially closing ceremony being held at Universal Studios Singapore with the station ident/logo of DIVA Be Yourself and the vocal national anthem was played with Singapore English/Singlish translated subtitles and laserdisc label by Kowloon Video Pte Ltd.
After the closure of Diva, it fades to black screen for two minutes until the closure message for providers that broadcast the channel. Indonesian provider broadcast this message "THIS CHANNEL HAS BEEN CEASED BROADCAST. PLEASE CONTACT YOUR SERVICE PROVIDER FOR DETAILS". All Diva shows were moved to CNBC Asia. NBCUniversal channels in Asia retained DreamWorks, CNBC Asia and Golf Channel.
Former operating channels
- Diva Asia - Available in Singapore, Kuala Lumpur, Manila, Hong Kong, Taipei, Bangkok, Jakarta, Hanoi and Ho Chi Minh City in SD format.
- Diva Asia HD - Same as the Asian feed, available in Singapore, Indonesia, Philippines, Hong Kong, Malaysia, Thailand, Taiwan and Vietnam.
See also
- Diva Universal in various countries
References
- ^ "Cessation of TV DIVA, E! Entertainment, &TVHD and GoodTimes | StarHub Business". Archived from the original on 17 December 2019.