Reigning Champ is a Canadian streetwear and athleisure brand based in Vancouver[1] and founded in 2007 by Craig Atkinson, who also founded wings+horns.[2]

The brand focuses on caps, t-shirts, hoodies, sweatpants, shorts, and tank tops in cotton, heavyweight fleece, and merino wool.[3] Reigning Champ is sold at 130 retailers worldwide.

In 2021 Reigning Champ was acquired by Canadian apparel retailer Aritzia at a valuation of $63 million.[4][5]

Collaborations

Reigning Champ worked with adidas on designs for shoes, shorts, track pants, sweatpants, knit bomber jackets, and hoodies.[6]

Reigning Champ has collaborated with Everest, Asics Tiger, Major League Soccer, National Basketball Association, and Converse.[2]

See also

References

  1. ^ Reigning Champ Need Supply Co.
  2. ^ a b Reigning Champ hypebeast.com
  3. ^ Reigning Champ Haven
  4. ^ "Aritzia expands into men's clothing with purchase of majority stake in athletic-wear company". Retrieved 2021-06-20.
  5. ^ "Aritzia accelerates expansion into men's with acquisition of premium athletic wear brand Reigning Champ". Newswire. Retrieved 2021-06-20.
  6. ^ Reigning Champ adidas.com
Allikas: Https://en.wikipedia.org/wiki/Reigning_Champ
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