1) No free equivalent. There is no free version of this logo.

2) Respect for commercial opportunities. This use is unlikely to replace the original market role of the original copyrighted material.

3) Minimal usage. Only one image of any kind is uploaded to Wikipedia; it is a low resolution image (being under 25,000 pixels total), and it will only be used on one page.

4) Previous publication. This logo has appeared outside Wikipedia by the copyright holder.

5) Content. The value to the article is to illustrate the Ursa Major awards, as is typical for articles on organisations which have a logo. 6) Media-specific policy. This logo meets Wikipedia's media-specific policy.

7) One-article minimum. This logo will be used in an article. Specifically, it will be used to illustrate List of webcomic awards. This list article is Wikipedia's sole in-depth discussion of the Ursa Major Awards.

8) Contextual significance. Use of this logo helps readers identify the organisation and illustrates the organization's intended branding message in a way that words alone could not convey.

9) Restrictions on location. The logo is only to be used in articles (not disambiguation pages), and only in article namespace, subject to exemptions.

10) Image description page. The image or media description page contains the following: Identification of the source of the original copyrighted material, a copyright tag that indicates which Wikipedia policy provision is claimed to permit the use, the name of the article in which fair use is claimed for the item, and a separate, specific non-free use rationale for each use of the item, as explained at Wikipedia:Non-free use rationale guideline.