Fathead is a brand name of life-sized, precision-cut vinyl wall graphics manufactured by Fathead LLC. Fathead LLC is a privately held company based in Los Angeles, California. The ownership group is led by Chris Hetherington.

In 2023, Fathead was acquired by a group of former athletes, led by Chris Hetherington.^[1] Soon after the acquisition, the team acquired an XR tech platform called Varaverse.^{[citation needed]}

In 2006, a group of investors, led by Dan Gilbert, founder of Quicken Loans, had purchased Fathead, Inc^[2] Fathead was brought to Gilbert's attention by the company's president Todd Lunsford, then Quicken Loans’ Chief Marketing Officer, after Todd's son saw a commercial and wanted to order a Tom Brady Fathead.^{[citation needed]}Today, Fathead, LLC is one of the threads in a large family of properties in the sports and entertainment market, including the National Basketball Association's Cleveland Cavaliers, the American Hockey League's Cleveland Monsters, Quicken Loans Arena, Xenith, Xeko and Veritix.^{[citation needed]}

The products are high-definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. The graphics are constructed of vinyl and a low-tack adhesive.