The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete‎. Liz ^{Read! Talk!} 23:52, 7 September 2024 (UTC)[reply]

Love Brand & Co. (edit | talk | history | protect | delete | links | watch | logs | views) – (View log | edits since nomination)

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This promotional article was refunded after soft deletion with a promise from a quickie-autoconfirmed SPA that "I have gathered a few new sources to support the article." However, a week later, the article is untouched, and this subject still fails WP:NCORP. The sources are a mix of primary sources, promotional fluff, sponsored content, trivial mentions, user-generated content, interviews, and churnalism -- none of it WP:SIGCOV in WP:SIRS. Dclemens1971 (talk) 18:06, 21 August 2024 (UTC)[reply]

• Note: This discussion has been included in the deletion sorting lists for the following topics: Business, Companies, and United Kingdom. Dclemens1971 (talk) 18:06, 21 August 2024 (UTC)[reply]
• Delete, The article has not improved since the last nomination. The sources are mostly sponsored articles plus an interview and a blog post. Fails WP:NCORP. SailingInABathTub ~~~~ 19:01, 21 August 2024 (UTC)[reply]
• Note: This discussion has been included in the deletion sorting lists for the following topics: Fashion, Environment, and England. WCQuidditch ✎ 19:02, 21 August 2024 (UTC)[reply]

• Keep, Hello. I apologize for the very delayed response. There was an unexpected delay on my end, and I forgot to update the page as mentioned. I have just updated LOVE BRAND & Co. with additional references as promised. Please check it, and hopefully, you can move it to the draftspace instead of deleting it. Thank you. QuincKristoffer (talk) 06:56, 26 August 2024 (UTC)[reply]

The added sources are absolutely not WP:SIGCOV. A "Forbes contributor" blog post is not a reliable source, and the other three added sources (Grazia Daily, the Independent and Evening Standard) are WP:TRIVIALMENTIONS of this brand in lists of capsule product reviews. Dclemens1971 (talk) 11:07, 26 August 2024 (UTC)[reply]

• Comment Here are some more sources andd although at this point I make no comment about whether they meet GNG/NCORP criteria for establishing notability, I hope we can at least be consistent in our approach to evaluating sources that meet GNG/NCORP.

• Kensington Mums website has extensive information on the background to the company and says "Since day one, LOVE BRAND & Co. has been donating a percentage of revenue – not profits to protecting the natural world. Every year, LOVE BRAND & Co. supports and works closely with remarkable conservation charities and foundations, helping ensure the survival of some of the most vulnerable species and habitats on earth." and "The collections are 100% vegan and produced in Europe using the finest organic and recycled fabrics. The brand has grown into a global lifestyle brand..."
• Drapers website also provides information on the company and their prospects and says "Positing a branded offer on making a link with charity has a relatively long history for brands, but an entire shop founded on the notion of giving a portion of the sales to selected causes is more unusual. To make this proposition viable, ticket prices have to be high - operating costs in this part of London tend to be on the high side and if 5% of the value of sales is going to charities, then volume may also have to form part of the equation."
• This in Tempus Magazine says "Since its launch in 2010, Love Brand has become the go-to summer lifestyle brand for the discerning male shopper, drawn as much by its clever, colourful prints and comfortable fit as its strong eco credentials. The collections, which include classic linen shirts, T-shirts, shorts and trousers, are 100% vegan and produced in Europe using the finest organic and recycled fabrics. The label’s best-selling swim shorts (for men and boys) are made entirely from recycled plastic."
• This in FashionBeans says "The founding concept of the brand, which was launched in 2011, was to deliver “fashion for the love of elephants”. With this motto in mind, not only does Love Brand & Co. offer luxury beachwear to fashionable men, but the brand also donates 5% of its sales to elephant conservation, supporting select elephant charities: Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust."
• This written by Editorial Staff of Authority Magazine says "Founded by Rose and Oliver Tomalin, Love Brand & Co. is a sustainable luxury resort and swimwear brand that not only creates exceptional, stylish garments but also seeks to protect the environment. A certified B-Corp that has since day one been donating 1% of revenue, not profit, to charities around the world and protecting an amazing array of endangered species and wild landscapes, Love Brand & Co. has been redefining beachwear with a greater purpose."
• [https://uk.news.yahoo.com/best-sustainable-fashion-brands-put-154733541.html This in the Evening Standard" says "Love Brand & Co. was founded by Oliver Tomalin in 2010 with a commitment to protecting endangered and vulnerable wildlife. Members of 1% For The Planet, the brand donates a percentage of annual net revenue to fund worldwide projects that promote human-wildlife coexistance, as well as donating products to communities as a gesture of thanks for their important role in ensuring a future for endagered wildlife - at the moment, they’re working with families in the Assam region in India who help with elephant conservation."

The above is extensive SIGCOV coverage in reliable sources which go beyond trivial mentions. Although some of the articles are based on interviews, they also contain sufficient content which does not appear in quotes. My initial thoughts are that none of these meet GNG/NCORP but perhaps others can check. HighKing⁺⁺ 15:25, 27 August 2024 (UTC)[reply]

@HighKing Quick comments:

• KensingtonMums is a blog and thus a WP:SPS; not reliable.
• Drapers is a fashion industry WP:TRADES publication, which are generally not considered sufficiently independent.
• The Tempus source is WP:INTERVIEW-based and thus a WP:PRIMARYSOURCE.
• As a product review FashionBeans appears to offer WP:SIGCOV in WP:SIRS.
• The Authority Magazine link is dead and not archived so I can't review it.
• The Evening Standard link is a mention in a longer list, not WP:SIGCOV

Thus I agree with you, with one exception, these do not contribute to WP:NCORP, the governing standard -- we need more to keep. Dclemens1971 (talk) 19:12, 27 August 2024 (UTC)[reply]

• Response Sorry, was about to go away and in hindsight I shouldn't have posted those links without spending some time looking at them in more detail. (I can access the Authority Magazine link still so I'm not sure what the issue is). But they're all junk. All fail GNG/WP:NCORP, apologies for wasting time. HighKing⁺⁺ 19:52, 7 September 2024 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Relisting comment: Looks like delete, but a little more discussion would be helpful.
Please add new comments below this notice. Thanks, Doczilla _{Ohhhhhh, no!} 20:47, 28 August 2024 (UTC)[reply]

• Comment. The user who requested refund and has added material to the page has now disclosed receiving payments for this editing. Dclemens1971 (talk) 22:50, 29 August 2024 (UTC)[reply]

Relisted to generate a more thorough discussion and clearer consensus.
Please add new comments below this notice. Thanks, Owen× 13:23, 5 September 2024 (UTC)[reply]

• Delete: This is PROMO. The paid editing, the SPI and the lack of any kind of decent coverage... I don't see RS, other than the Independent that talks about shirts, that we could use to build an article. I don't find anything that isn't an interview with the founder or PR items. Oaktree b (talk) 15:42, 5 September 2024 (UTC)[reply]
• Delete Fails GNG/WP:NCORP criteria for establishing notability. HighKing⁺⁺ 19:53, 7 September 2024 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.