Mike's Hard Lemonade Co. is an alcopop supplier based in Levittown, Pennsylvania. It is part of Badlands Beverage Brands, Inc.[1] as of 2017. Founded in 1996[2] and brought to the US in 1999, Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its new-to-market Mike's Hard Lemonade. Mike's partnered with the United Service Organizations in 2018, donating $250k.[3]
References
- ^ Holden, Ronald. "America's Fastest-Growing Beer Brand, Mike's Hard Lemonade, To Refocus On 25-29 Year Old Males". Forbes. Archived from the original on 2024-02-01. Retrieved 2018-05-21.
- ^ "Always One Step Ahead". mabrewing. Archived from the original on 2024-07-18. Retrieved 2024-12-23.
- ^ "Mike's Hard Lemonade Extends The 'Bright Side'". www.mediapost.com. Archived from the original on 2022-01-28. Retrieved 2022-01-28.
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