Inverse is an online magazine from Bustle Digital Group, covering topics such as technology, science, and culture for a millennial audience.[2]
History
Launched in 2015 by Dave Nemetz, co-founder of Bleacher Report,[3] the site was made possible through seed funding with its headquarters in San Francisco, California[4] and the editorial staff initially based in Brooklyn, New York.[5]
The company raised a $6 million Series A funding in 2016, led by Crosslink Capital with participation from Bertelsmann Digital Media Investments.[6]
In 2017, the headquarters was moved to SoHo, Manhattan, New York City with an expanded staff of approximately 30 full-time employees and 25 freelancers.[7] In September 2017, the company debuted two shows on the Facebook Watch platform.[8]
On August 15, 2018, six staff writers (15 percent of the staff) were laid off after it was reported that the site's monthly unique visitors went down from 7.2 million in July 2017 to 5.7 million.[9] The site's traffic jumped back up in 2018, averaging just above 7 million total visits a month.[10]
On July 23, 2019, Bustle Digital Group announced they had purchased Inverse.[1] Inverse debuted a new design created by Bustle titled "Inverse 2.0" on January 22, 2020.[11]
Leadership team
As founder, Nemetz is CEO of the company, while other co-founders include Winton Welsh (CTO), Steve Marshall (Head of Product and Design) and senior engineers, Michael Schaefermeyer and John Degner. All previously worked with Nemetz at Bleacher Report, but Marshall, Schaefermeyer, and Degner are no longer at the company.[12] They appeared on Business Insider's Silicon Alley 100 list in 2015.[13]
Inverse's executive editor is Nick Lucchesi.[14]
In December 2017, David Spiegel, formerly of CNN and BuzzFeed, joined the staff as chief revenue officer.[15] He left the next year for New York magazine.[16]
References
- ^ a b Willens, Max (July 23, 2019). "Continuing Acquisition Spree, Bustle Buys Inverse". Digiday. Archived from the original on June 27, 2023. Retrieved July 23, 2019.
- ^ "The 60-Second Interview: Dave Nemetz, Founder and CEO of Inverse". Politico. Archived from the original on June 27, 2023. Retrieved January 2, 2018.
- ^ "Science, Tech and Geek Culture Site Inverse Raises $6M". TechCrunch. Archived from the original on June 27, 2023. Retrieved January 2, 2018.
- ^ Horgan, Richard (August 7, 2015). "Bleacher Report Co-Founder Launches New Website". AdWeek. Archived from the original on January 3, 2018. Retrieved January 2, 2018.
- ^ Bloomgarden-Smoke, Kara (October 20, 2015). "Inverse Looks to the Future to Capture the Millennial Dude Market". The New York Observer. Archived from the original on June 28, 2023. Retrieved January 2, 2018.
- ^ "Digital Media Startup Inverse Raises $6 Million in Series a Funding". Wall Street Journal. Archived from the original on June 27, 2023. Retrieved January 2, 2018.
- ^ "Bleacher Report's Co-Founder Talks About Why the Men's Media Category Is Broken, and the 'Forgotten Art' of Getting Search Traffic". Business Insider. Archived from the original on June 27, 2023. Retrieved June 20, 2017.
- ^ "Facebook's Watch: Highlights of New Shows, Programming Partners". Variety. Archived from the original on June 27, 2023. Retrieved January 2, 2018.
- ^ "Millennial-Focused Publisher Inverse Lays Off Six Staffers". The Hollywood Reporter. Archived from the original on October 6, 2018. Retrieved October 5, 2018.
- ^ "Inverse Analytics Overview". SimilarWeb. Archived from the original on November 20, 2018. Retrieved November 20, 2018.
- ^ Lucchesi, Nick (January 22, 2020). "Welcome to Inverse 2.0". Inverse. Archived from the original on November 14, 2021. Retrieved November 14, 2021.
- ^ "Bleacher Report Co-Founder and Elite Daily Advisor Dave Nemetz Raises a Seed Round to Launch a Media Site for Guys, Inverse". Business Insider. Archived from the original on June 27, 2023. Retrieved January 2, 2018.
- ^ "Silicon Alley 100: 1-100". Business Insider. Archived from the original on April 19, 2018. Retrieved January 2, 2018.
- ^ "Nick Lucchesi". Inverse.com. Inverse. Archived from the original on September 11, 2018. Retrieved December 5, 2018.
- ^ "Media Startup Inverse Hires David Spiegel, Ex-CNN and BuzzFeed Sales Exec". Variety. Archived from the original on June 27, 2023. Retrieved January 2, 2018.
- ^ "David Spiegel Joins New York Media As Head of Sales". New York (Press release). November 1, 2018. Archived from the original on March 8, 2023. Retrieved November 8, 2018.
