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Forever Howlong is the third studio album by British rock band Black Country, New Road. Released on 4 April 2025 via Ninja Tune, it is their first studio album after the departure of lead vocalist Isaac Wood, with vocal and principal songwriting duties being taken over by members Tyler Hyde, Georgia Ellery, and May Kershaw. It serves as a follow-up to their critically acclaimed second album, Ants from Up There (2022).

Three singles preceded the album's release; "Besties", "Happy Birthday", and "For the Cold Country". Critics responded extremely positively to the album, noting its more uplifting and positive sound compared to their previous albums. It was also described as accessible and cohesive.

Background

Five days before the release of Ants from Up There (2022), frontman Isaac Wood announced his departure from the band.[2] Wood cited his discomfort from writing and performing songs, but stated he was still on good terms with the members of Black Country, New Road.[2] The band refused to play their old material live, feeling that playing it would have been "strange" and "[in]appropriate", and stating it "[wasn't] even an option".[2] To make up for the departure and to fulfill their tour dates, the band rapidly wrote and developed songs to perform live, with all members making contributions.[3] These live tracks were compiled as a part of Live at Bush Hall (2023), which featured a notable shift in lyrics focusing on friendship rather than romance.[4]

Music

For Forever Howlong, the band gradually developed its tracks for a number of years, keeping their longevity in mind.[3] The band viewed Live at Bush Hall as a necessary stepping stone, but one that lacked longevity.[3] In an interview, Hyde stated "I just didn't want to hang out with those songs anymore. They ick me out!"[3]

Vocal performances across Forever Howlong were taken up by Hyde, Ellery, and Kershaw. Ellery described the process in a Pitchfork interview as a "healthy competition". Hyde noted the diversity in the three's backgrounds, stating it displayed "a pretty wide spectrum of womanhood".[4] The album was produced by James Ford in an three week period, with Ford working from 10am to 2am daily.[5] Band member Lewis Evans described the new style of lyrics as containing a "pop mentality" which is "catchy and likeable but have a deep-set weirdness". Hyde says that while there are many "tongue-in-cheek moments" in the album, there exist plenty of "darkness within the album as well", explaining that it's much easier to be creatively dark than happy.[6]

The band experimented with new instruments in the album, stating that they learnt the recorder in order to accompany Kershaw's piano compositions.[4] Ellery, whose violin was crushed due to a touring accident before the recording, had added the mandolin to the record and Kershaw experimented with the harpsichord in some of the singles.[6]

Release

Throughout December 2024 and January 2025, teasers for Forever Howlong would appear across Black Country, New Road's mailing list and social media pages.[7] Billboards teasing the album were placed around London, which featured artwork from the album and a date of 4 April 2025.[8] Three of the billboards included a red button that would illuminate a star when pressed.[9]

The first single, "Besties", was released on 30 January after being confirmed through a webpage shown after signing up for the band's mailing list.[7] The song was accompanied by a music video directed by Rianne White.[10] The second single, "Happy Birthday", was released on 3 March, alongside a stop-motion animation music video directed by Lesley-Anne Rose.[11] The third and final single, "For the Cold Country", was released on 26 March 2025.[12]

Forever Howlong was released on 4 April 2025 through Ninja Tune on 2xLP, CD and cassette.[13] Multiple variants of the vinyl release were made available, such as a signed white label and releases with alternate artwork.[13] Variants of both the vinyl and cassette releases dubbed the "Collector's Edition" feature alternate tracklists.[14]

Critical reception

Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?8.5/10[15]
Metacritic86/100[16]
Review scores
SourceRating
AllMusic[17]
DIY[18]
Exclaim!8/10[19]
The Guardian[20]
Mojo[21]
MusicOMH[22]
NME[23]
Rolling Stone UK[24]
Uncut7/10[25]
Under the Radar[26]

Forever Howlong was received extremely positively by critics. At Metacritic, which assigns a weighted average rating out of 100 to reviews from mainstream critics, Forever Howlong received a rating of 86 out of 100 based on eleven critic reviews, indicating "universal acclaim".[16]

Reviewing the album for AllMusic, Timothy Monger claimed that it was, "Just as wily and unpredictable as anything they've done before, but with the added bonus of being delivered by three distinctive voices."[17] Sophie Vázquez of DIY praised the album's distinctness and spontaneity and wrote that it is "the band's most uplifting project to date".[18] Will Richards writing for Rolling Stone said that Forever Howlong was a "rich and considered album that bursts with life and creativity".[24] Marc Abbott wrote that the album is "very nearly perfect" in Under the Radar and notes how it "melds" multiple genres together.[26] Johnny Sharp wrote in Uncut that the "meandering melodic strands" though the album's breaking of convention "begin to stick" after repeat listens.[25]

The Guardian critic Alexis Petridis wrote that the band "[struck] an intriguing balance between winsome imagery and darker themes" with the new tone that the album took, calling it "surprising, captivating and unique".[20] Writing for Exclaim!, Kyle Kohner said that the "calm confidence" of the album would attract new fans, but possibly alienate long-time listeners.[19] Kohner also called it "a familiar voice in a new room".[19] Victoria Segal of Mojo compared the band's shift in tone and vocalists to the "Grandfather's Axe paradox" for old fans.[21] She called the album "remarkably unified" and "gloriously intriguing".[21] Donovan Livesey of MusicOMH wrote that the three vocalists produce "striking cohesion" and called the album "meticulously detailed" and "embraces accessibility without sacrificing the band's intricacy".[22]

Track listing

All music is composed by Georgia Ellery, Lewis Evans, Tyler Hyde, May Kershaw, Luke Mark, and Charlie Wayne.

Forever Howlong track listing
No.TitleLyricsLength
1."Besties"Georgia Ellery3:36
2."The Big Spin"May Kershaw2:31
3."Socks"Tyler Hyde6:07
4."Salem Sisters"
  • Hyde
  • Wayne
  • Rachid Fahkre
3:10
5."Two Horses"Ellery6:26
6."Mary"Hyde4:06
7."Happy Birthday"Hyde4:06
8."For the Cold Country"Kershaw6:27
9."Nancy Tries to Take the Night"Hyde6:36
10."Forever Howlong"Kershaw4:48
11."Goodbye (Don't Tell Me)"Ellery4:17
Total length:52:10
Japanese bonus track[27]
No.TitleLength
12."Forever Howlong" (live at the Cornish Bank, Falmouth) 

Note

  • Tracks 8 through to 11 are listed in reverse order on the Collector's Edition 2LP. "Forever Howlong" is additionally split into two separate tracks.[28]

Personnel

Credits adapted from Tidal and liner notes.

Black Country, New Road

  • Georgia Ellery – mandolin (tracks 1, 2, 4, 5, 7), vocals (1, 5, 6, 11), violin (2, 3, 8–10), background vocals (4, 7, 8), recorder (10), acoustic guitar (11)
  • Lewis Evans – alto saxophone (tracks 1–5, 7–11), flute (5–7, 9–11); bass clarinet, clarinet, recorder (10)
  • Tyler Hyde – acoustic guitar, bass guitar, clarinet, harmonium, piano, tenor recorder, vocals
  • May Kershaw – background vocals (tracks 1, 4, 5, 7, 11), harpsichord (1, 4, 8, 11), piano (2–5, 7–9, 11), accordion (2, 8), vocals (2, 6, 8)
  • Luke Mark – acoustic guitar (tracks 1–3, 5–9, 11), electric guitar (1, 3, 4, 7–9, 11), slide guitar (2), lap steel guitar (10, 11), recorder (10)
  • Charlie Wayne – drums (tracks 1–5, 7–9, 11), percussion (2, 4, 8), timpani (2, 4, 8), banjo (5, 6, 9, 10), recorder (10)

Additional contributors

Notes

References

  1. ^ Jones, Damian (30 January 2025). "Black Country, New Road share single 'Besties' and announce new album 'Forever Howlong'". NME. Retrieved 4 April 2025.
  2. ^ a b c Mitchell, Matt (26 March 2025). "Black Country, New Road Get Into the Groove". Paste. Retrieved 3 April 2025.
  3. ^ a b c d Richards, Will (31 March 2025). "Black Country, New Road's triple threat". Rolling Stone UK. Retrieved 3 April 2025.
  4. ^ a b c Cohen, Ian (30 January 2025). "Black Country, New Road Head Into the Unknown". Pitchfork. Retrieved 30 January 2025.
  5. ^ "Black Country, New Road: Best Of Friends". DIY. 24 February 2025. Retrieved 16 March 2025.
  6. ^ a b Rigotti, Alex (7 February 2025). "Black Country, New Road are on a different path now". NME. Retrieved 2 March 2025.
  7. ^ a b Hudson, Alex (22 January 2025). "Black Country, New Road Releasing New Single Next Week". Exclaim!. Retrieved 24 January 2025.
  8. ^ Damara Kelly, Tyler (24 January 2025). "Black Country, New Road tease new single, "Besties"". The Line of Best Fit. Retrieved 30 January 2025.
  9. ^ Jones, Damian (24 January 2025). "Black Country, New Road announce single and tease new album with interactive billboards across London". NME. Retrieved 24 January 2025.
  10. ^ Carter, Daisy (30 January 2025). "Black Country, New Road announce third album 'Forever Howlong'". DIY. Retrieved 30 January 2025.
  11. ^ Carter, Daisy (3 March 2025). "Black Country, New Road unveil next 'Forever Howlong' preview 'Happy Birthday'". DIY. Retrieved 3 March 2025.
  12. ^ Green, Walden (26 March 2025). "Listen to Black Country, New Road's New Song "For the Cold Country"". Pitchfork. Retrieved 26 March 2025.
  13. ^ a b Jones, Damian (30 January 2025). "Black Country, New Road share single 'Besties' and announce new album 'Forever Howlong'". NME. Retrieved 20 March 2025.
  14. ^ Ewing, Jerry (30 January 2025). ""This song was love at first harpsichord!" Black Country, New Road return with video for brand new single Besties". Louder. Retrieved 20 March 2025.
  15. ^ "Forever Howlong by Black Country, New Road". AnyDecentMusic?. Retrieved 4 April 2025.
  16. ^ a b "Forever Howlong by Black Country, New Road". Metacritic. Retrieved 3 April 2025.
  17. ^ a b Monger, Timothy (4 April 2025). "Forever Howlong by Blaxk Country, New Road | Album Review". AllMusic. Retrieved 3 April 2025.
  18. ^ a b Flint Vázquez, Sophie (2 April 2025). "Black Country, New Road - Forever Howlong". DIY. Retrieved 3 April 2025.
  19. ^ a b c Kohner, Kyle (31 March 2025). "Black Country, New Road Are Measured Yet Magnificent on 'Forever Howlong'". Exclaim!. Retrieved 3 April 2025.
  20. ^ a b Petridis, Alexis (3 April 2025). "Black Country, New Road: Forever Howlong review – revamped alt-rockers take a newer, weirder road". The Guardian. Retrieved 3 April 2025.
  21. ^ a b c Segal, Victoria (18 March 2025). "MOJO Magazine May 2025". Mojo. Retrieved 28 March 2025.
  22. ^ a b Livesey, Donovan (1 April 2025). "Black Country, New Road - Forever Howlong | Album Reviews". musicOMH. Retrieved 3 April 2025.
  23. ^ Rigotti, Alex (3 April 2025). "Black Country, New Road – 'Forever Howlong' review: a spellbinding prog-folk pivot". NME. Retrieved 3 April 2025.
  24. ^ a b Richards, Will (2 April 2025). "Black Country, New Road – 'Forever Howlong' review". Rolling Stone UK. Retrieved 3 April 2025.
  25. ^ a b Sharp, Johnny (28 February 2025). "Uncut Magazine April 2025". Uncut. Retrieved 28 March 2025.
  26. ^ a b Abbott, Marc. "Forever Howlong". Under the Radar. Retrieved 4 April 2025.
  27. ^ "BEATINK.COM / Forever Howlong". BEATINK.COM (in Japanese). Retrieved 31 January 2025.
  28. ^ "Forever Howlong Collectors Edition 2LP". Black Country New Road. Retrieved 30 January 2025.

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