Diva (formerly Diva Universal) was an English-language pay television channel in Singapore. It launched on 30 November 1997 as Hallmark Channel, along with E! to viewers across Southeast Asia and ASEAN. In 2010, the channel was renamed Diva Universal and then Diva in 2014. It closed at the end of 2019 in anticipation of the launch of the streaming service Hayu in the region.
History
Hallmark Channel Asia was launched on 30 November 1997 with E!. It had four different feeds including the Philippine one, which was launched on 19 August 2009.
Hallmark Channel Asia was rebranded as Diva Universal on 19 September 2010, after its brand licensing agreement with Crown Media ended, as part of Universal Networks International's efforts to refocus its network portfolio. Coinciding with the launch of its high-definition feed, the SD channel started broadcasting in 16:9 widescreen on 1 February 2014. On 16 June 2014, Diva Universal's name was simplified to Diva.
On 28 January 2015, the HD version of Diva was launched.
On 1 January 2020 at midnight, Diva ceased broadcasting.[1]
Former operating channels
- Diva Asia - Available in Singapore, Kuala Lumpur, Manila, Hong Kong, Taipei, Bangkok, Jakarta, Hanoi and Ho Chi Minh City in SD format.
- Diva Asia HD - Same as the Asian feed, available in Singapore, Indonesia, Philippines, Hong Kong, Malaysia, Thailand, Taiwan and Vietnam.
See also
- Diva Universal in various countries
References
- ^ a b "Cessation of TV DIVA, E! Entertainment, &TVHD and GoodTimes | StarHub Business". Archived from the original on 17 December 2019.