Curry Brand is a sub-brand of Under Armour, launched in partnership with NBA star Stephen Curry in November 2020. The brand focuses on performance footwear, apparel, and accessories. Curry Brand is positioned as a competitor to Nike's Jordan Brand.
History
Curry Brand was officially announced by Under Armour on November 30, 2020, as part of a long-term partnership with Stephen Curry. The launch coincided with Under Armour's quarterly earnings report, which revealed $1.43 billion in revenue, flat compared to the previous year.[1]
Product line
The product line includes basketball shoes.
Reception
The launch of Curry Brand was met with significant media attention[citation needed], with many drawing comparisons to Nike's Jordan Brand.[citation needed] Analysts noted that the partnership with Stephen Curry could help Under Armour strengthen its position in the competitive sportswear market, particularly in the basketball category.[2] However, some critics questioned whether Curry Brand could achieve the same level of cultural and commercial success as Jordan Brand, given the latter's decades-long dominance.[citation needed]
See also
References
- ^ Thomas, Lauren (November 30, 2020). "Under Armour launches a brand with NBA star Steph Curry to better compete with Nike's Jordan". CNBC. Retrieved December 8, 2020.
- ^ Young, Jabari (November 30, 2020). "Under Armour launches Curry Brand to compete with Nike's Jordan". CNBC. Retrieved December 8, 2020.