Wendy Newcomer from Cash Box wrote, "Though she initially patterned herself vocally after heroes like Reba McEntire, Faith Hill seems to be coming into her own style. “It Matters To Me” is a top-notch second single from Hill's sophomore album. Hill has always found her highest chart positions with uptempo songs, but the strength of her performance on this song may secure success with a ballad as well."[3]
Music video
The song's accompanying music video was directed by photographer Randee St. Nicholas.