Atínale al precio
Created by	Bob Stewart
Developed by	Grundy (1997-2000) Fremantle (2010)
Presented by	Marco Antonio Regil (1997-2000, 2010)
Narrated by	Jaime Kurt (1997-1999) Rubén Aguirre (2000) Héctor Sandarti (2000) Julio César Palomera (2010)
Country of origin	Mexico
Original language	Spanish
No. of episodes	c. 900
Production
Production locations	Televisa Studios Mexico City, Mexico
Running time	60 Minutes
Original release
Network	Canal de las Estrellas
Release	6 October 1997 (1997-10-06) – December 2000 (2000-12)
Release	October 2010 (2010-10) – January 2011 (2011-01)
Related
The Price Is Right (1972-present)

Atínale al Precio (Get the Price Right) is a Mexican game show based on The Price Is Right^[1] that has aired in two separate runs on Televisa, both hosted by Marco Antonio Regil. The format is similar to the American version of the show, featuring many pricing games that have also appeared on that version.^[2] The first run was from October 1997 to December 2000^[3] and the second run was from October 2010 to January 2011.^[1]

Both versions of the show were very similar, including being hosted by Marco Antonio Regil (who had in 2007 been considered as host for the American version), but the 2010 run had increased price points, new music, and new scenery.^[4][5] The 1997 version borrowed elements from the American show, including the set and game styles, and a logo with a light border in its intro. It also used a salsa arrangement of the U.S. main theme. Elements borrowed from the British version included in-show sponsorship and a car in the Showcase Showdown.^{[citation needed]}

In March 2000, El Universal reported that more than MXN$130 million pesos had been up to that point.^[6][3] It was announced in August that the show would conclude in December after its 785th episode.^[3]

The 2010 version incorporated elements from the American, British, French and Italian versions, including using an intro similar to the French show. The show was sponsored by the supermarket chain Chedraui, and cars were supplied by General Motors. Unlike in the previous incarnation, the announcer introduced host Regil before the first four contestants were called on down.^[7][1]

The four players in Contestants' Row^[8] compete in a One Bid qualifying game to determine which contestant will play the next pricing game. A prize usually worth MXN$2,500 (1997 version) or MXN$6,000 (2010 version) or less is shown and, beginning with the last player to be called down (or the player farthest-left during the first One Bid), each contestant gives a single bid for the item. The order of bidding moves from left to right. Contestants must bid in whole pesos and may not bid the same amount as any player bid previously for that item.^{[citation needed]} The player whose bid is closest to the actual retail price of the prize without going over wins the prize and plays the next pricing game.^[8]

Both versions awarded a bonus of MXN$1,000 for bidding the exact price of the item.^{[citation needed]}

If all four contestants overbid, a buzzer sounds before the price is revealed. The host announces the lowest bid, the bids are erased and the bidding process is repeated in the same manner with the contestants instructed to bid lower than the lowest of the original bids.^{[citation needed]}

A total of 48 (1997) or 43 (2010) pricing games were played in rotation.^{[citation needed]} Fifteen new games were introduced, replacing several from the 1997 version.^[4]

La Ruleta was played the same way as the Showcase Showdown on the American version^[8] and had the same wheel patterns (100, 15, 80, 35, 60, 20, 40, 75, 55, 95, 50, 85, 30, 65, 10, 45, 70, 25, 90, 5). The bonus for MXN$1 (one or two spins) was worth MXN$1,000. The highest number won the showdown; in the event of a tie, the contestants got one spin each, with the highest number winning the showdown.^{[citation needed]}

In the bonus spin in both versions, if the wheel stopped on MXN$0.05, the contestant won a bonus prize of MXN$5,000; if it stopped on MXN$0.15, the player won a bonus prize of MXN$15,000; and if it stopped on MXN$1, a new car was won. The higher number without exceeding MXN$1 (if nobody spun the peso) went on to El Gran Paquete (Showcase); in the event of a tie, the tied players advanced to a one-spin spin-off. The highest number won the place in the Showcase. If multiple players spun the peso, the bonus spin simultaneously acted as a spin-off; only the spin-off score counted, not the bonus prizes (i.e., if a player spun 15 and won MXN$15,000, it would not beat the second player if their spin was anywhere from 20 to the peso, or 1.00). The highest number again won the place in El Gran Paquete. However, if the bonus spin also ended in a tie, there was another spin-off, but no more money could be won.^{[citation needed]}

Regardless of whether the player was over or under MXN$1, a two-note buzzer sounded if they lost the showdown.^{[citation needed]}

In the 1997 version, El Gran Paquette followed the same rules as the Showcase when the show aired in 1997, with a 100 peso rule for both showcases. The US version's rule changed in 1998 to US$250, but the rule stayed at MXN$100. The closest bid without going over won the showcase, and won both if their bid came within 100 pesos of the actual price of the Showcase. If there was a double overbid, neither won their showcase. The show had only two double showcase winners in its original run; the first winner came within MXN$83 of the actual retail price, while the second came within MNX$36.^{[citation needed]}

El Gran Paquete in the 2010 version was played in a one-player format similar to European versions and the 1994 syndicated version of the show, with the price ranges between MXN$5,000 and MXN$30,000, and whatever the contestant stopped was the range the contestant had to come from the actual retail price of the Showcase without going over to win it. The closest win was MXN$16 from the actual retail price.^{[citation needed]}

A board game based on the 2010 version with Marco Antonio Regil^[10] along with La Ruleta (Showcase wheel) on the cover of the box has been released by Fotorama in 2010.