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| caption = ''The Jay Leno Show'' intertitle.
| caption = ''The Jay Leno Show'' intertitle.
| format = [[Talk show]]<br />[[Variety show]]
| format = [[Talk show]]<br />[[Variety show]]
| runtime = 60 min. (with commercials)
| runtime = 62 min. (with commercials)
| creator = [[Jay Leno]]
| creator = [[Jay Leno]]
| starring = [[Kevin Eubanks]] (2009–present)
| starring = [[Kevin Eubanks]] (2009–present)

Revision as of 06:15, 16 September 2009

For Jay Leno's former program, see The Tonight Show with Jay Leno.
The Jay Leno Show
File:The Jay Leno Show-Intertitle.jpg
The Jay Leno Show intertitle.
Created byJay Leno
StarringKevin Eubanks (2009–present)
Narrated byJohn Melendez (2009–present)
Country of origin United States
No. of seasons1
No. of episodes2 (as of September 15, 2009) (Episodes)
Production
Production locationsNBC Studios Burbank
Studio 11
Burbank, California
Running time62 min. (with commercials)
Original release
NetworkNBC
ReleaseSeptember 14, 2009 –
present
Related
The Tonight Show with Jay Leno
(1992–2009)

The Jay Leno Show is an American prime time television variety show created by and starring Jay Leno, which premiered Monday, September 14, 2009 on NBC following the May 29, 2009 conclusion of Leno's tenure as host of The Tonight Show.[1]

Overview

The Jay Leno Show airs weeknights at 10:00 p.m. ET/PT (9:00 p.m. CT/MT) from Studio 11[2] of the NBC Studios in Burbank, California with the following format:[3]

  • After brief opening credits, a monologue of eight to 12 minutes.[4]
  • One celebrity guest, two at the most. The "car-themed" set[5] adjusts to allow guests to get off the couch[6] and participate in antics.
  • Musical segments appear only twice a week, in the middle of the show,[7] and sometimes feature multiple acts performing together.
  • Comedy segments brought over from Tonight, such as "Headlines" and "Jaywalking", are reserved for the last 15 minutes[8] of the show, the only time when Leno uses a desk.[9]
  • New segments include:

In addition to reserving comedy segments for the end, the network airs no commercials after the show and is "urging local affiliates to do the same"[3] so local news can start immediately, retaining as many Leno viewers as possible.[8][10][9]

First show

Leno doing Headlines on the premiere.

Jerry Seinfeld was the celebrity guest on the debut episode.[14] Jay-Z, Rihanna, and Kanye West performed "Run This Town", in which all three are featured. [15] West sat down for a previously unplanned interview with Leno, discussing West's outburst at the 2009 MTV Video Music Awards the previous night.

Critical response

Reviews for the first show ranged from neutral to negative, with most critics stating that the show was, despite the changes, still very similar to Tonight. Media Life described the show as "underwhelming" and felt that Leno "failed to rise to the occasion."[16] The Buffalo News called the show "a mess."[17] The Associated Press noted that "It's not a good sign when the Bud Light commercial is funnier than the comedy show it interrupts" and that "at least Rosie Live took some chances."[18]

Production

Economics

Jay Leno in a sports jacket, looking to his left
Jay Leno, creator and host

Leno has a contract for four years for the show. NBC reportedly has an option to cancel after two years, but has committed to at least one[8] or two[9] years regardless of ratings. He could earn up to $30 million each year depending on ratings for Leno, compared to a $20 million annual salary during his last years at Tonight.[19]

NBC expects to benefit by offering an inexpensive comedic alternative to the procedurals[20] ("100% more comedy and 98% fewer murders!"[6]) and other one-hour dramas that typically air at 10 pm, and by offering new episodes 46 weeks each year versus 22.[6][21][22][23] While Leno may not be competitive with the higher-rated scripted shows on ABC and CBS in its time slot, its projected cost of production is far lower and thus is expected to be profitable to the network.[24] Each airing of Leno costs about $350,000[25] to $400,000[19] versus up to $3 million for an hour-long drama, saving NBC $13 million each week without the network needing the show to beat its competitors.[19] Those costs include the services of 22 writers,[10] who Leno called the "top 5% of the highest-paid . . . in the Guild."[3]

Ratings

Leno does not expect his show to beat competing first-run episodes, but to do better than reruns,[3] in part because topical jokes benefit from the "immediacy" of the time slot versus 11:30 pm.[2] A television analyst predicted that Leno would finish in "a safe third place" every night.[5] NBC research indicates that fans of Leno watch the show two to three times a week.[20]

NBC sees a 1.5 rating for Leno in the 18-49 demographic as "viable"[26] and a 1.8 as a "home run."[27] Tonight at 11:30 pm earned about a 1.3[24] to 1.5;[19] the television audience at 10 pm is 40% larger than at 11:30 pm, and the network hopes Leno's audience will also grow.[23] Industry observers have cited a range of ratings, from 1.7[25] to 2,[19][28] as being necessary for the show to succeed at 10 pm. By comparison, 2.5 is generally necessary for a 10 pm drama to succeed;[27] those that earned a 1.7 or less during the 2008-2009 season were canceled.[26] NBC's prime-time dramas averaged about 2 during 2008-2009.

The first episode of The Jay Leno Show earned "fast national" estimates of 17.7 million viewers, an 11 Nielsen rating (5.1 among persons 18-49) and an 18 share, significantly above both his Tonight finale and the debut of The Tonight Show with Conan O'Brien in all categories.[29]

Industry impact

NBC is the first large United States network in decades,[30] or possibly ever,[31] to strip a show during weekday prime time hours. Its executives called the decision "a transformational moment in the history of broadcasting" and "in effect, launching five shows."[30] An industry observer said that Leno, "in all my years, is the biggest risk a network has ever taken."[32] According to former NBC president Fred Silverman, "If the Leno Show works, it will be the most significant thing to happen in broadcast television in the last decade."[9]

Although NBC has not developed a new hit show at 10 pm in years,[9] industry executives criticized the network for abandoning a history of airing quality dramas at that hour such as Hill Street Blues, St. Elsewhere, and ER, which made NBC "the gold standard for sophisticated programming . . . the No. 1 network for affluent and well-educated young viewers"[5] during the 1980s and 1990s.[27][33] They predict that the decision hurts NBC by undermining a reputation built on successful scripted shows such as "L.A. Law, Hill Street Blues, The Cosby Show, ER, Friends and Seinfeld".[9] According to the executives the decision also hurts the entire television industry, both because the network airs fewer dramas[27][5] and because Leno is not easily sold overseas or rerun.[33]

Other networks believe NBC's decision has created an opportunity,[9] and have planned their 2009-2010 schedules accordingly. CBS's popular procedural The Mentalist, for example, will compete with the show on Thursdays,[27] joining fellow successes CSI: Miami, CSI: NY, and Numb3rs.[34] If Leno survives, however, other networks may also schedule less-expensive shows, such as Nightline, for the hour as well.[27]

History

NBC announced in 2004 that Leno would leave Tonight in 2009, with Conan O'Brien as his replacement. Leno—who wanted to avoid an acrimonious transition like what he experienced when he inherited Tonight from Johnny Carson[26]—said at the announcement, "You can do these things until they carry you out on a stretcher, or you can get out when you’re still doing good."[35] He began to regret his decision to retire in 2007,[35] and several networks and studios including ABC, Fox, Sony,[24] and Tribune[36] expressed interest in his services after leaving Tonight.

Jeff Zucker in a windbreaker, looking to his right
Jeff Zucker, President and CEO of NBC Universal

Jeff Zucker, President and CEO of NBC Universal, sought to keep Leno from defecting to a competitor. Leno rejected several NBC offers for daytime or cable slots, a series of recurring specials, and a half-hour show at 8 pm five nights a week featuring Leno's Tonight monologue.[35] The network had in 1981 considered moving The Tonight Show Starring Johnny Carson to 10 pm;[21] Zucker, who in 2007 offered Oprah Winfrey an hour five nights a week at 8 pm,[21] now offered Leno an hour five nights a week at 10 pm.[35] Leno was announced on December 9, 2008.[37]

At least one station, WHDH in Boston, Massachusetts, stated that it would not carry the program, claiming that Leno would be detrimental to the station's 11 pm news and that it would instead launch a local news program in the time slot. NBC said that such plans would amount to a flagrant violation of the network contract—a claim which WHDH disputed—and said that it would immediately remove its programming from WHDH if the station followed through with the plan. WHDH backed down on April 13, 2009 and announced that it would air Leno instead of the proposed program.[38]

Though Leno is the first to move the entire five-day-a-week late night talk show to prime time, he is not the first Tonight alumnus to move from late night to a prime time talk show. Steve Allen, the first host, left the show to concentrate on the Steve Allen Show on Sunday nights, as it was a higher priority for NBC. Jack Paar, who hosted Tonight from 1957 to 1962, next hosted a weekly talk show that ran until 1965.[39]

Website dispute

In 2004, Guadalupe Zambrano, a Texas real estate agent,[40] registered the domain name thejaylenoshow.com to redirect to his real estate business. After the Leno announcement, Leno accused Zambrano of cybersquatting.[41] Zambrano contended that he had owned the domain for five years, well before the announcement, thus precluding recovery. The UDRP proceedings ruled in favor of Leno, however, stating that Zambrano profited from the value of the Jay Leno trademark in bad faith.[42]

International broadcasting

In Canada, Citytv simulcasts Leno with NBC during the 2009-2010 season,[43] requesting simultaneous substitution where applicable. In Australia, The Comedy Channel airs the show Weeknights at 7.30pm AEST.[44] In Israel, yes stars Comedy airs the show Sundays-Thursdays at 8.00pm.[45]

Westwood One provides audio of the monologue as a short-form feature, under the title Last Night on The Jay Leno Show, to radio stations in the United States and Canada, replacing the discontinued Jimmy Kimmel Live! feature.[46]

References

  1. ^ Matt Mitovich (25 June 2009). "NBC ANNOUNCES FALL SERIES PREMIERE DATES". TV Guide Online. Retrieved 2009-06-25.
  2. ^ a b c d Gay, Verne. "Leno's new show has many elements of the old 'Tonight'" Newsday, 5 August 2009.
  3. ^ a b c d e James Hibberd (August 5, 2009). "'Jay Leno Show' format revealed". The Live Feed. The Hollywood Reporter. Retrieved 2009-08-06.
  4. ^ a b Serjeant, Jill. "Jay Leno says new comedy show is "a lot more work"" Reuters, 19 August 2009.
  5. ^ a b c d Collins, Scott. "Jay Leno's new show is surrounded by drama" Los Angeles Times, 14 September 2009.
  6. ^ a b c Itzkoff, Dave. "NBC’s ‘Jay Leno Show’ Promises 98 Percent Fewer Murders" The New York Times, 4 May 2009.
  7. ^ Sepinwall, Alan. "TCA: Jay Leno meets the press... again" The Star-Ledger, 5 August 2009.
  8. ^ a b c Levine, Stuart. "Leno pulls wraps off his primetime show" Variety, 5 August 2009.
  9. ^ a b c d e f g Poniewozik, James. "Jay Leno: New Show a Gamble for NBC" Time, 3 September 2009.
  10. ^ a b c d e Littleton, Cynthia. "Leno saving the best for last" Variety, 19 August 2009.
  11. ^ http://www.cnet.com.au/jay-leno-s-guests-do-battle-in-electric-ford-focus-339298491.htm
  12. ^ http://transmission.blogs.topgear.com/2009/09/10/star-in-an-unreasonably-priced-car/
  13. ^ http://gas2.org/2009/09/10/jay-lenos-new-show-will-put-guests-in-an-electric-car/
  14. ^ Andreeva, Nellie and Matthew Belloni. "Leno's first guest: Jerry Seinfeld" The Hollywood Reporter, 14 August 2009.
  15. ^ "Rihanna, Kanye and Jay-Z to open new Jay Leno show" Reuters, 6 August 2009.
  16. ^ 'The Jay Leno Show,' underwhelming. Media Life. 15 September 2009.
  17. ^ Pergament, Alan. Leno Debut Is a Mess. The Buffalo News. 15 September 2009.
  18. ^ New "The Jay Leno Show" is same old Leno. AP via El Paso Times. 15 September 2009.
  19. ^ a b c d e Ben Block, Alex (2009-05-29). "Why NBC's Jay Leno plan makes sense". The Hollywood Reporter. Retrieved 2009-05-29. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  20. ^ a b Schneider, Michael. "NBC unveils primetime plans" Variety, 4 May 2009.
  21. ^ a b c Lafayette, Jon. "NBC Went to Oprah Before Leno for Prime Time" TV Week, 19 May 2009.
  22. ^ Guthrie, Marisa. "Leno Promo Tweaks CBS Crime Dramas" Broadcasting & Cable, 4 May 2009.
  23. ^ a b Mitovich, Matt. "Leno Will Bring Life to Death-Happy 10 O'Clock Hour, Says NBC" TV Guide, 4 May 2009.
  24. ^ a b c Carter, Bill (2008-12-09). "Where Is Leno Going? To Prime Time, on NBC". The New York Times. Retrieved 2008-12-09.
  25. ^ a b Carter, Bill (2008-12-10). "Topicality and Stunts on Tap for Leno's Show". The New York Times. Retrieved 2009-05-29. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  26. ^ a b c Carter, Bill. "Pushed From Late Night, Leno Is Set for Prime Time" The New York Times, 12 September 2009.
  27. ^ a b c d e f Carter, Bill and Brian Stelter. "A Revolution in Prime Time, but Will It Work?" The New York Times, 1 June 2009.
  28. ^ "Sternberg calls the fall: 'FlashForward,' 'Community' hit; 'Rivers,' 'Forgotten' miss" The Hollywood Reporter, 14 August 2009.
  29. ^ TV ratings: 'The Jay Leno Show' debuts to 17 million-plus. Zap2It. Retrieved 15 September 2009.
  30. ^ a b Stelter, Brian. "NBC Builds Anticipation for 10 P.M." The New York Times, 4 August 2009.
  31. ^ Storm, Jonathan. "NBC outlines its plans for 5-night 'Jay Leno Show'" The Philadelphia Inquirer, 7 August 2009.
  32. ^ Berman, Marc. "NBC at TCA: The Jay Leno Show Panel" Mediaweek, 6 August 2009.
  33. ^ a b Braxton, Greg. "TCA press tour: Show runners blast NBC, Leno" Los Angeles Times, 7 August 2009.
  34. ^ Pierce, Scott D. "CBS can hardly wait for Leno to return" Deseret News, 4 August 2009.
  35. ^ a b c d Hirschberg, Lynn. "Heeeeere's . . . Conan" The New York Times Magazine, 20 May 2009.
  36. ^ Pursell, Chris and Jon Lafayette. "Tribune Plans Safety Net for Stations" TV Week, 15 June 2008.
  37. ^ "Jay Leno Comes to Primetime on NBC" (Press release). NBC. 2008-12-09. Retrieved 2008-12-09.
  38. ^ Heslam, Jessica (April 13, 2009). "Channel 7 to broadcast Jay Leno show this fall". Boston Herald. Retrieved April 13, 2009.
  39. ^ "Paar, Jack". The Museum of Broadcast Communications.
  40. ^ http://www.movieline.com/2009/07/meet-guadalupe-zambrano-notorious-jaysquatter.php
  41. ^ http://www.wipo.int/amc/en/domains/decisions/html/2009/d2009-0570.html
  42. ^ http://rightofpublicity.com/thejaylenoshowcom-belongs-to-jay-leno-after-udrp-ruling-in-leno’s-favor
  43. ^ http://www.citynews.ca/news/news_35058.aspx
  44. ^ http://www.thecomedychannel.com.au/NewsDetail.aspx?id=48350
  45. ^ "The Jay Leno Show to air in Israel on yes stars Comedy" (in Hebrew).
  46. ^ Westwood One Expands Partnership with NBC to Bring The Jay Leno Show To Radio Listeners Nationwide. Westwood One press release. 14 September 2009.
allikas: https://en.wikipedia.org/wiki/Special%3ADiff%2F314287819