Publicus Asia
| Company type | Advertizing and marketing |
|---|---|
| Industry | Opinion polling |
| Founded | 2003[1] |
| Founder | Maria Lourdes Tiquia[2], Lilibeth Amatong |
| Headquarters | , |
Area served | Philippines |
| Website | publicusasia |
Publicus Asia, Inc. (stylized as PUBLiCUS) is a public opinion polling body in the Philippines.[3] Aside from market research, it also provides government relations, campaigns management, leadership skills training, and strategic communications services.
History
Publicus was founded in 2003 by Maria Lourdes Tiquia, a political science graduate from the University of the Philippines Diliman, and Lilibeth Amatong, a graduate of communication arts at Maryknoll College Foundation.[4][5]
In March 2023, Publicus Asia partnered with the University of Makati for a public briefing following a two-year COVID lockdown called PAHAYAG.[6] It released PAHAYAG 2023 which surveyed government agencies in the area of delivery of services to the public.[7]
Criticism
House Deputy Speaker Lito Atienza criticized Publicus Asia's political surveys, calling them biased and politically motivated. He argued that the surveys aim to create a "bandwagon" effect and should not be trusted. Publicus Asia, founded by Malou Tiquia, described its surveys as independent and non-commissioned, with the 2021 PAHAYAG Final List survey polling 1,500 respondents.[8]
See also
References
- ^ "ABOUT PUBLiCUS Asia, Inc". Devex International Development. Retrieved June 21, 2024.
- ^ "Malou Tiquia". #ACPC2022 Website. Retrieved September 6, 2024.
- ^ Baroña, Franco Jose C. (2022-04-25). "Malapitan tops Publicus Asia mayoral survey". The Manila Times. Retrieved 2023-04-07.
- ^ "PUBLICUS ASIA FOUNDER MALOU TIQUIA". POLITIKO.COM.PH. Retrieved February 16, 2024.
- ^ Agoncillo, Jodee (August 28, 2017). "Duterte No. 1 most loving, caring and decisive leader – survey". INQUIRER.NET. Retrieved February 16, 2024.
- ^ "PUBLiCUS Asia partners with the University of Makati for PAHAYAG". University of Makati. March 21, 2023. Retrieved February 16, 2023.
- ^ "Relevance of surveys of government agencies". Manila Bulletin. July 1, 2023. Retrieved July 23, 2023.
- ^ Rosario, Ben (November 23, 2021). "House leader slams Publicus Asia surveys as 'biased; mere 'political propaganda'". Manila Bulletin. Retrieved November 23, 2021.
External links
- Official website
- "The science of rating a Philippine public official". CNN Philippines. October 4, 2017. Archived from the original on September 29, 2017. Retrieved 13 April 2023.