Loro Piana

For other uses, see Loro Piana (surname).
Loro Piana S.p.A.
Company typeSubsidiary
IndustryLuxury
Founded1924; 102 years ago (1924), in Quarona, Italy
FounderPietro Loro Piana
Headquarters
Milan
,
Italy
Number of locations
182 stores worldwide (2025)[1]
Area served
Worldwide
Key people
Frédéric Arnault (CEO)
Revenue€1.609 billion (2024)
€389 million (2024)
ParentLVMH
Websiteloropiana.com

Loro Piana S.p.A. is an Italian luxury brand specialized in textile manufacturing and ready-to-wear clothing headquartered in Milan. Since its start as a merchant of cashmere, vicuña, linen and merino fabrics, Loro Piana expanded to design knitwear, leather goods, footwear and related accessories.

It was founded in 1924 by Pietro Loro Piana, an Italian engineer, in the Quarona commune of Piedmont. Since 2013, the company has been majority-owned by LVMH, a French multinational fashion conglomerate. Loro Piana is one of the largest purveyors of cashmere in the world.[2][3]

History

A boutique in Madrid, Spain, 2022

Originally from Trivero, the Loro Piana family started as merchants of woolen cloths at the beginning of the 19th century.[4] In the second half of that century, the family moved its activity to Valsesia and founded the wool spinning mill Fratelli Lora e Compagnia, followed by the wool spinning mill Zignone & C. in Quarona at the beginning of the 20th century.[4] In 1924, the engineer Pietro Loro Piana founded the company Loro Piana & C. the town. In the period immediately following World War II, Franco Loro Piana, grandson of Pietro, took over the family business and began exporting to Europe, the Americas, and Japan, contributing to the brand’s growing recognition within the international high-fashion sector.[5]

During the 1970s, the company was directed by Franco's sons, Sergio and Pier Luigi.[4] Their focus was on top-quality fabric development, including cashmere and extra-fine wools.[2] Sergio and Pier Luigi's research gave birth to the Tasmanian fabric.[2] In the 1980s, Sergio and Pier Luigi started to diversify the business, launching their first ready-to-wear collection and creating the luxury goods division.[4]

Loro Piana began working with vicuña fiber in 1994. In 1997, the company reached an agreement with the government of Peru and local villages in the Andes in 1997 to only source vicuña fiber from living animals raised in the area.[3] A decade later, in 2008, Loro Piana helped finance Peru's first private nature preserve for vicuñas, as part of their business agreement.[3]

The first Loro Piana retail store opened in 1998 in Milan,[6] followed shortly thereafter by a store in Venice.[5] From the late 1990s, the brand expanded its activities beyond apparel to include textile accessories, footwear, and home furnishings. In 2013, Loro Piana announced an investment of USD 1.6 million to acquire a majority stake in a company holding the rights to shear vicuñas in a designated area of Argentina. [7]

Later that year, in July, LVMH acquired an 80% stake in Loro Piana, becoming their majority shareholder, through a $2.6 billion cash and debt deal.[8][4] Sergio and Pier Luigi Loro Piana retained a 20% stake in the company and continued in their management roles. Following a brief illness, Sergio Loro Piana died in Milan the same year, on December, 20.[9] Antoine Arnault became chairman, while Matthieu Brisset was appointed chief executive officer.[10]

In 2016, Fabio d’Angelantonio succeeded Brisset.[11] The following year, LVMH acquired another 5% stake in the company.[12][13] In 2021, a leadership change took place and Damien Bertrand was appointed Chief Executive Officer.[14][15]

Since 2022, Loro Piana has established its headquarters at Cortile della Seta in Milan's Brera district.[5]

In 2024, the company marked its 100th anniversary,[16][17][18] celebrating the milestone with a series of events, including the exhibition If You Know, You Know. Loro Piana’s Quest for Excellence in Shanghai.[19][20]

In May 2025, Frédéric Arnault succeeded Damien Bertrand as Chief Executive Officer.[21] In July, the Milan court placed Loro Piana under judicial administration. The company was accused of having indirectly outsourced part of its production to an external supplier, which in turn irregularly involved third-party companies where cases of labor exploitation and illegal working conditions were allegedly identified.[22][23]

CEOs

Operations

The company handles the main stages of the production process, from raw materials to finished products.[25] The company’s manufacturing facilities are located in Italy, primarily in the Valsesia area in the province of Vercelli.[26] Its only out-of-Italy manufacturing facility is located in the Ulaanbaatar region of Mongolia.[27]

Its products are distributed across Europe, North America, the Middle East, China, South Korea, Indonesia, and Japan.[28] The company has developed a network of directly operated stores, progressively opened since the mid-1990s, located in some of the world’s most exclusive shopping streets[4] (such as Via Monte Napoleone and Avenue Montaigne),[29] and has also sold its products through e-commerce since 2012.[30]

The logo, introduced in 1951, includes the Loro Piana family signature and coat-of-arms, depicting a European beech tree, a golden eagle, and two diagonal Stars of Italy, framed by flower thistles.[31]

Sponsoring

During its history, Loro Piana has sponsored a range of sports competitions, especially in horse riding and sailing, from the Piazza di Siena horse race to the Superyacht Regatta in Porto Cervo and races in Saint-Tropez and St. Barths, among others.[32]

Since 1985, the company has collaborated with the Italian Equestrian Sports Federation,[33] and since 2002 it has also supplied apparel to Team New Zealand for the America’s Cup.

Since 2016, Loro Piana has been providing the official uniform of the European team competing at the biennial Ryder Cup.[34]

See also

References

  1. ^ Loro Piana store directory.
  2. ^ a b c Quick, Harriet (2015-12-03). "Loro Piana Preserves Its Heritage and Looks Forward to the Future". Wall Street Journal. ISSN 0099-9660. Retrieved 2024-12-24.
  3. ^ a b c Trotter, Katie (2020-04-23). "10 Things You Need to Know About Loro Piana". Vogue Arabia. Retrieved 2024-12-22.
  4. ^ a b c d e f Beresford, Jessica (2024-10-01). "Shhhhh! The stealth-wealth brand Loro Piana is celebrating 100 years". Financial Times. Retrieved 2024-12-22.
  5. ^ a b c Laura May Todd (14 April 2022), Loro Piana Gets a New Headquarters and Store T.
  6. ^ Eric Sylvers (7 November 2008), Loro Piana: Going beyond fabric International Herald Tribune.
  7. ^ Brand italiani: Sviluppo e finanziamento. Egea. 2011. ISBN 9788823871717.
  8. ^ "Prêt à porter: LVMH s'offre 80% du groupe Loro Piana – L'Express avec L'Expansion". lexpansion.lexpress.fr. Archived from the original on 14 July 2013. Retrieved 9 June 2014.
  9. ^ Zargani, Luisa (20 December 2013). "Sergio Loro Piana Dead at 65". WWD. Retrieved 20 December 2013.
  10. ^ Miles Socha (5 December 2013). "Younger Arnaults Gaining Greater Power at LVMH". WWD. Retrieved 8 December 2013.
  11. ^ "Gli italiani ai vertici delle aziende di moda straniere/Fabio D'Angelantonio". Il Sole 24 ORE (in Italian). 2018-03-07. Retrieved 2026-02-25.
  12. ^ "Loro Piana, la famiglia cede un altro 5% di quote". La Stampa. 21 March 2017. Retrieved 24 August 2018.
  13. ^ "Loro Piana, un altro 5% ai francesi – Diario di Biella". biella.diariodelweb.it. 24 March 2017. Retrieved 24 August 2018.
  14. ^ "DAL 15 NOVEMBRE: Loro Piana: esce Fabio d'Angelantonio, entra il nuovo ceo Damien Bertrand". www.fashionmagazine.it (in Italian). Retrieved 2026-02-25.
  15. ^ IT, FashionNetwork com (2021-10-28). "Loro Piana trova da Dior il suo nuovo CEO Damien Bertrand". FashionNetwork.com (in Italian). Retrieved 2026-02-25.
  16. ^ Cuscela, Maria (2024-12-09). "Quarona festeggia i cento anni di Loro Piana". La Stampa (in Italian). Retrieved 2026-02-25.
  17. ^ Abbiadati, Alice (2025-01-02). "Loro Piana, storia del brand made in Italy centenario con cui avere la perfetta epifania del cashmere". Vogue Italia (in Italian). Retrieved 2026-02-25.
  18. ^ Finanza, MF Milano (2024-12-18). "Loro Piana, nel 2025 una mostra a Shanghai per il 100° anniversario | MilanoFinanza News". MF Milano Finanza (in Italian). Retrieved 2026-02-25.
  19. ^ Gnoli, Sofia (2025-03-21). "Loro Piana celebra a Shanghai il suo primo centenario, raccontando quell'eccellenza italiana che rifiuta l'ostentazione". Vogue Italia (in Italian). Retrieved 2026-02-25.
  20. ^ Italia, G. Q. (2025-03-25). "I 100 anni di Loro Piana in una mostra spettacolare a Shangai dove è arrivato anche Jeremy Strong". GQ Italia (in Italian). Retrieved 2026-02-25.
  21. ^ a b Guilbault, Laure (2025-03-12). "Frédéric Arnault becomes CEO of Loro Piana amid LVMH exec reshuffle". Vogue Business. Retrieved 2025-03-14.
  22. ^ "Client Challenge". www.ft.com. Retrieved 2025-12-27.
  23. ^ "Italian fashion house Loro Piana put under court administration". 2025-07-15. Retrieved 2025-12-27.
  24. ^ Giulia Segreti (30 May 2016), LVMH appoints Luxottica executive as Loro Piana CEO Reuters.
  25. ^ a b Miles Socha and Luisa Zargani (28 October 2021), Loro Piana Opens New Italian Footwear Factory Dedicated to Its Popular White Sole Shoes Women's Wear Daily.
  26. ^ Stephen Garner (22 February 2023), Loro Piana Opens Doors to Jean Cocteau’s House on the French Riviera for Fall 2025 Ad Campaign Women's Wear Daily.
  27. ^ Martino Carrera (16 May 2025), Loro Piana’s Mongolian Initiative; Thermore’s New Drop; Challenge the Fabric’s 2025 Winner: Short Takes Women's Wear Daily.
  28. ^ "Loro Piana opens second New York store". Retrieved 16 February 2021.
  29. ^ Guillaume, Hélène (2019-12-12). "Fabio d'Angelantonio: «Loro Piana, ce n'est pas posséder, mais porter»". Le Figaro (in French). Retrieved 2026-02-25.
  30. ^ Quick, Harriet (2015-12-03). "Loro Piana Preserves Its Heritage and Looks Forward to the Future". Wall Street Journal. ISSN 0099-9660. Retrieved 2026-02-25.
  31. ^ "Araldica industriale". Registro Araldico Italiano (in Italian). Retrieved 2026-02-25.
  32. ^ Sandra Salibian (30 May 2023), Loro Piana’s Uniforms for 2023 Ryder Cup in Rome Revealed Women's Wear Daily.
  33. ^ "Loro Piana is the official supplier for the Italian eventing and dressage teams - Industry Press Releases". arabianbusiness.com. Archived from the original on 2008-08-21. Retrieved 2026-02-25.
  34. ^ Sandra Salibian (30 May 2023), Loro Piana’s Uniforms for 2023 Ryder Cup in Rome Revealed Women's Wear Daily.

Media related to Loro Piana at Wikimedia Commons

allikas: https://en.wikipedia.org/wiki/Loro_Piana