Madame was established in the early 1980s,[1][2] based in Gurugram, Haryana.[2] There are over 800 employees.[3] The brand is targeted at teenage and younger women.[4][5]
The brand opened its first exclusive store in Mumbai in 2002.[1] There were 58 exclusive stores in 42 cities in 2009.[6] There were 64 exclusive stores in 2010, and also 600 multi-brand outlets.[4] In 2014, there were 102 exclusive stores across India and also four stores in Saudi Arabia.[7]
Madame signed up Tara Sutaria as the brand ambassador in 2021.[8][9]
References
- ^ a b Ramanjit Kaur (December 14, 2009). "Only for You, Madame". Franchise India Holdings Ltd. Archived from the original on April 29, 2014. Retrieved April 24, 2014.
- ^ a b Anandita Gupta (January 28, 2011). "Knitting up a storm". India_Today. Retrieved April 24, 2014.
- ^ "Nomination for ET NOW-IndiaMART Leaders of Tomorrow 2012". Economictimes.com. Archived from the original on 2016-03-12. Retrieved 2014-01-15.
- ^ a b "Madame presents MELANGE- its Autumn Collection!". Business-standard.com. September 21, 2010. Retrieved April 24, 2014.
- ^ "Madame's easy breezy SS'23 showcase at BTFW". The Times of India. 2023-04-24. ISSN 0971-8257. Retrieved 2023-05-15.
- ^ "Women fashion brand 'Madame' to open 42 stores". Dnaindia.com. 2009. Retrieved April 24, 2014.
- ^ "Madame to open 30-35 stores via franchise route". February 24, 2014. Retrieved April 28, 2014.
- ^ "Madame ropes in actress Tara Sutaria as the face of its summer collection 2022". Financialexpress. 23 May 2022. Retrieved 2023-05-15.
- ^ IN, FashionNetwork com. "Madame extends its association with actor Tara Sutaria". FashionNetwork.com. Retrieved 2023-05-15.
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