Todo Mundo no Rio is a free international music megashow promoted by the City Hall of Rio de Janeiro.[1][2] The project aims to transform Copacabana Beach into a stage for major international music attractions, as well as to establish May as a month of cultural celebration in the city.[3] Since its inaugural edition, the event has brought together world-renowned artists and plans to host annual shows until 2028.[4]

History

The project gained prominence after Madonna's show in May 2024, which attracted an audience of 1.6 million people—the largest in the singer's career, according to data from Riotur.[5][6][7] dditionally, the event generated approximately R$300 million for the local economy. Inspired by the success of this performance, Rio de Janeiro’s Mayor, Eduardo Paes, expressed his desire to institutionalize the experience with free major shows every year until his term ends in 2028.[8][9]

Subsequently, Lady Gaga's participation was confirmed, with her performance scheduled for May 3.[10] he contractual forecast for Gaga's show is a free event expected to draw 2 million people, potentially marking the largest audience in the American artist's career if confirmed.[11][12] Lady Gaga’s show will follow the same format used in May 2024 by Madonna, which concluded her "The Celebration Tour" in Rio.[13][14]

Operation

The event is held free of charge and is funded by both the City Hall of Rio de Janeiro and sponsors.[15][16] The megashow’s format format is designed to offer the public a high-quality cultural experience, gathering major international music stars in an atmosphere of integration and celebration. The project also intends to turn the first Saturday of May into an iconic date — initially dubbed "Celebration May".[17][18]

Broadcast and coverage

To broaden access to the event, the shows are broadcast live. For instance, Lady Gaga’s performance is confirmed to be simultaneously broadcast by TV Globo, Multishow, and Globoplay.[19][20] This strategy ensures that even those who are unable to attend Copacabana Beach in person can follow the show and participate in the celebration.[21]

Economic impact and outlook

The success of Madonna's show, which generated an economic impact of around R$300 million,[22] provided a strong argument for continuing the project. In an interview with the PodK Liberados podcast,[23] Mayor Eduardo Paes stated:

"Are you going to spend public money on Lady Gaga? I will. I spent on Madonna too. Do you know why? Because it fills all the hotels, fills all the restaurants."

These positive results reinforce the expectation that the megashows will not only promote culture but also boost the local economy, benefiting sectors such as hospitality and dining.[24] It is expected that the positive results of the project will encourage the continuation and strengthening of this series of events, attracting new partnerships and sponsors for future editions.[25] Moreover, the Todo Mundo no Rio project reinforces the image of Rio de Janeiro as a global city capable of hosting large-scale cultural events with international appeal.[26]

Program and show history

The table below presents the history of the shows held and the outlook for future editions:

Year Artist Setlist Audience/Economic impact Guests Ref.
2024 Madonna
Act I
  1. "It's a Celebration" (Bob the Drag Queen introduction; includes elements of "Lucky Star", "Celebration", "Material Girl", "Vogue", "Express Yourself", and "Bitch I'm Madonna")
  2. "Nothing Really Matters"
  3. "Everybody" (With elements of "Where's the Party")
  4. "Into the Groove" (With elements of "Into the Hollywood Groove")
  5. "Burning Up"
  6. "Open Your Heart" (With elements of "Live to Tell")
  7. "Holiday" (With elements of "I Want Your Love")
  8. "In This Life" (Intermission)
  9. "Live to Tell"
  10. "Like a Prayer" (Includes elements of "Girl Gone Wild", "Act of Contrition", "Unholy" and "Let's Go Crazy")
Act II
  1. "Blond Ambition" (Interlude; includes elements of "Living for Love", "Fever", "Erotica" and "Justify My Love")
  2. "Erotica" (With elements of "Final Demo 2" and "Papa Don't Preach")
  3. "Justify My Love" (Includes elements of "Gangsta")
  4. "Fever" (snippet)
  5. "Hung Up" (Includes elements of "Hung Up on Tokischa")
  6. "Bad Girl"
  7. "Ballroom" (Interlude; includes elements of "Up Down Suite", "Break My Soul (The Queens remix)" and "Vogue")
  8. "Vogue"
  9. "Human Nature"
  10. "Crazy for You"
Act III
  1. "The Beast Within" (Interlude)
  2. "Die Another Day"
  3. "Don't Tell Me" (Includes elements of "The Good, the Bad and the Ugly")
  4. "This Little Light of Mine"
  5. "I Will Survive" (Gloria Gaynor song)
  6. "La Isla Bonita"
  7. "Express Yourself"
  8. "I Don't Search I Find" (Intermission)
Act IV
  1. "Bedtime Story"
  2. "Ray of Light" (Sasha Ultra Violet mix)
  3. "Rain"
  4. "Like a Virgin" (Interlude; includes elements of "Smooth Criminal", "Billie Jean", "Dangerous", "Express Yourself", "You Rock My World", "The Way You Make Me Feel", "Celebration", "She's Not Me" and "Angel")
Act V
  1. "Bitch I'm Madonna" (With elements of "Give Me All Your Luvin'" and "Unapologetic Bitch")
  2. "Celebration" (Outro; contains elements of "Celebration" (Benny Benassi remix) and "Music")
 1.6 million / R$300 million [27]
2025 Lady Gaga TBA TBA TBA [28]
2026 To be defined TBA TBA TBA [29]
2027 To be defined TBA TBA TBA
2028 To be defined TBA TBA TBA

References

  1. ^ "'Lady Gaga Todo Mundo no Rio': Tudo o que sabe sobre o show de Lady Gaga em Copacabana". Estadão (in Brazilian Portuguese). February 13, 2025. Retrieved February 21, 2025.
  2. ^ "Prefeitura do Rio não trabalha com a possibilidade de Lady Gaga cancelar show: 'Sai pra lá'". Quem (in Brazilian Portuguese). February 21, 2025. Retrieved February 21, 2025.
  3. ^ Dias, Carmélio (May 6, 2024). "U2, Beyoncé e holograma de Michael Jackson: veja as atrações desejadas para show de graça em Copacabana, em 2025". O Globo (in Brazilian Portuguese). Retrieved February 21, 2025.
  4. ^ Dugaich, Mayra (May 7, 2024). "Após sucesso de Madonna no Rio, prefeito planeja show anual" (in Brazilian Portuguese). Terra. Retrieved February 21, 2025.
  5. ^ Zee, Michaela (February 21, 2025). "Lady Gaga Sets Massive Free Concert at Brazil's Copacabana Beach in May". Variety. Retrieved February 21, 2025.
  6. ^ Pinotti, Fernanda (May 5, 2024). "Show de Madonna em Copacabana é o maior de sua carreira" (in Brazilian Portuguese). CNN Brasil. Retrieved February 21, 2025.
  7. ^ "Madonna bate recorde de público com 1,6 milhão de pessoas em show em Copacabana". gshow (in Brazilian Portuguese). May 5, 2024. Retrieved February 21, 2025.
  8. ^ Valbão, Mariana (November 28, 2024). "Lady Gaga no Brasil em 2025: confira tudo o que se sabe até o momento" (in Brazilian Portuguese). CNN Brasil. Retrieved February 21, 2025.
  9. ^ "Eduardo Paes promete show de U2 no Rio de Janeiro". Istoé (in Brazilian Portuguese). October 2, 2024. Retrieved February 21, 2025.
  10. ^ "Lady Gaga anuncia oficialmente show no Rio de Janeiro". Rolling Stone Brasil (in Brazilian Portuguese). February 21, 2025. Retrieved February 21, 2025.
  11. ^ Pacheco, Paula (February 21, 2025). "Lady Gaga no Rio: o que se sabe até agora em 12 pontos". Fast Company Brasil (in Brazilian Portuguese). Retrieved February 21, 2025.
  12. ^ "Prefeitura do Rio espera receber 2 milhões de pessoas com show de Lady Gaga". portalleodias.com (in Brazilian Portuguese). February 21, 2025. Retrieved February 21, 2025.
  13. ^ Vieira, Lucas (February 21, 2025). "O que esperar do show da Lady Gaga no Rio". Billboard Brasil (in Brazilian Portuguese). Retrieved February 21, 2025.
  14. ^ César, Caio (February 13, 2025). "Lady Gaga confirma show no Rio em 3 de maio". CartaCapital (in Brazilian Portuguese). Retrieved February 21, 2025.
  15. ^ "'Todo Mundo no Rio': Corona patrocinará série de shows em Copacabana" (in Brazilian Portuguese). UOL. February 14, 2025. Retrieved February 21, 2025.
  16. ^ Sacchitiello, Bárbara (November 29, 2024). "Lady Gaga no Rio: patrocinadores viabilizarão evento com Prefeitura". Meio e Mensagem (in Brazilian Portuguese). Retrieved February 21, 2025.
  17. ^ "Paes anuncia que assinou esta madrugada documento para ter 'grande estrela' internacional em Copacabana em maio". O Globo (in Brazilian Portuguese). November 27, 2024. Retrieved February 21, 2025.
  18. ^ "Lady Gaga: Prefeito do Rio de Janeiro sugere show gratuito em Copacabana em 2025". Rolling Stone Brasil (in Brazilian Portuguese). November 22, 2024. Retrieved February 21, 2025.
  19. ^ "Que horas começa o show da Madonna? Veja onde será transmissão ao vivo e como ver pela TV". O Globo (in Brazilian Portuguese). May 4, 2024. Retrieved February 21, 2025.
  20. ^ "TV Globo, Multishow e Globoplay vão transmitir show de Lady Gaga no Rio". gshow (in Brazilian Portuguese). February 11, 2025. Retrieved February 21, 2025.
  21. ^ Pacheco, Mari (February 20, 2025). "Lady Gaga: coletiva para anúncio do show no Rio será transmitida ao vivo". POPline (in Brazilian Portuguese). Retrieved February 21, 2025.
  22. ^ Coelho, Larissa (May 7, 2024). "Show da Madonna trouxe retorno de mais de R$ 300 milhões para o Rio de Janeiro" (in Brazilian Portuguese). CNN Brasil. Retrieved February 21, 2025.
  23. ^ "'Vai gastar dinheiro público com a Lady Gaga? Vou': Eduardo Paes comenta vinda da diva ao Rio". O Globo (in Brazilian Portuguese). February 13, 2025. Retrieved February 21, 2025.
  24. ^ Valbão, Mariana (December 27, 2024). "Prefeito do Rio confirma megashow no início de maio: "Pessoal gosta de Lady Gaga"" (in Brazilian Portuguese). CNN Brasil. Retrieved February 21, 2025.
  25. ^ "A resposta de Eduardo Paes a críticas por "gastar com Lady Gaga" no Rio". Rolling Stone Brasil (in Brazilian Portuguese). February 13, 2025. Retrieved February 21, 2025.
  26. ^ "Show de Madonna Rio atrai 1,6 milhão de pessoas à praia de Copacabana". Prefeitura da Cidade do Rio de Janeiro (in Brazilian Portuguese). May 5, 2024. Retrieved February 21, 2025.
  27. ^ Moratelli, Valmir (May 5, 2024). "Madonna coloca Copacabana no centro do mundo – do seu mundo". Veja (in Brazilian Portuguese). Retrieved February 21, 2025.
  28. ^ "Lady Gaga em Copacabana, finalmente… relembre estreia no Brasil e drama do Rock in Rio". G1 (in Brazilian Portuguese). February 21, 2025. Retrieved February 21, 2025.
  29. ^ Freire, Tâmara (February 21, 2025). "Macroconcierto de Lady Gaga confirmado en Copacabana" [Lady Gaga's macro concert confirmed in Copacabana] (in Spanish). Agência Brasil. Retrieved February 27, 2025.
Allikas: https://en.wikipedia.org/wiki/Todo_Mundo_no_Rio
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