KMLK (98.7 FM, "The Heart and Soul") is an American radio station airing an urban contemporary format licensed to El Dorado, Arkansas. The station is owned by Noalmark Broadcasting Corporation.[3]

History

The station started life as KRIL, and aired a country format in the mid-1970s. When KRIL changed its call sign to KLBQ in 1979, the station dropped the format and flipped to a Top 40 music format under the branding "Q99". Due to major Top 40 competition in the market, the station evolved into a Hot AC format in the 1980s.[4] In the 2010s, the station flipped back to country. On July 13, 2017, both KMLK and KLBQ swapped call signs and frequencies.[5]

References

  1. ^ "Call Sign History", fcc.gov. Retrieved July 29, 2017.
  2. ^ "Facility Technical Data for KMLK". Licensing and Management System. Federal Communications Commission.
  3. ^ KMLK fcc.gov. Retrieved November 17, 2012
  4. ^ Mark Murray, former 7 p.m. to midnight disc jockey
  5. ^ Noalmark Swaps Formats in El Dorado Radioinsight - July 17, 2017


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