Investigation Discovery (abbreviated as ID) is an Indian multinational pay television network dedicated to true-crime documentaries owned by Warner Bros. Discovery broadcasting in English and Hindi. The channel was launched on 1 June 2014 then again relaunched in January 2020. The channel airs programming from its American counterpart and Scripps.[1][2]

The channel was rebranded as Discovery Jeet in 2018, and later was rebranded as Jeet Prime.[3] Due to poor ratings, the channel switched back as Investigation Discovery in 2020.

History

Former logo as Discovery Jeet
Former logo as Jeet Prime

Investigation Discovery was launched in 2014 by Discovery Communications India as a Hindi-language entertainment channel.[4] Later, on 1 February 2018, the channel rebranded as Discovery Jeet with English, Tamil, Telugu audio feeds.[3]

The company also shifted their headquarters from Delhi to Mumbai which is more suited for building a national general entertainment channel.[5] It aims to create 1000 hours of original content a year.[6] The shows will also be available digitally via Netflix.[3] The channel had a reach of 140 million on the day of launch.[7]

Discovery announced plans to revamp the channel with dubbed content from Scripps after low ratings.[2]

However, things did not work out as planned and on 13 January 2020, the channel was rebranded again to Investigation Discovery.

See also

References

  1. ^ Jha, Lata (9 January 2020). "Discovery expands Vijay Rajput's role to head of DSPORT channel". Livemint.
  2. ^ a b "Discovery to dub foreign content as Hindi GEC channel doesn't stir viewers". www.afaqs.com. Archived from the original on 9 May 2018. Retrieved 8 May 2018.
  3. ^ a b c "Not relying on movies to garner Jeet's viewership: Karan Bajaj". Indian Television Dot Com. 6 February 2018. Retrieved 14 February 2018.
  4. ^ "Investigation Discovery launched in India". Business Standard. 5 August 2014. Retrieved 12 July 2022.
  5. ^ Bansal, Shuchi (22 December 2017). "Karan Bajaj: A winning discovery". Livemint. Retrieved 14 February 2018.
  6. ^ "Jeet had a reach of 140 million on launch day, claims Discovery". www.televisionpost.com. Archived from the original on 15 February 2018. Retrieved 14 February 2018.
  7. ^ "Watch Discovery Jeet on Jio TV and Airtel TV". www.indianable.com. Retrieved 15 February 2018.
Allikas: https://en.wikipedia.org/wiki/Jeet_Prime
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