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Joyride Sweets is a confectionery brand co-owned by YouTuber and entrepreneur Ryan Trahan. Founded by Tyler Merrick in 2022, Joyride Sweets aims to revolutionize the candy industry by offering plant-based, low-sugar, and non-GMO treats. In 2024, Trahan joined the company as Co-Owner and Chief Creative Officer, bringing his creative vision to the brand. Joyride Sweets' product line includes a variety of candies, such as sour strips, watermelon wedges, ropes, and twists, all made with real ingredients and free from artificial colors and flavors. The brand has gained significant popularity, with its products being available in major retailers like Target. Trahan's involvement has been instrumental in the brand's growth, leveraging his online presence to promote Joyride Sweets and engage with a broad audience.^[1]

In 2008, entrepreneur Tyler Merrick founded Project 7, a company specializing in chewing gum and gummy candies. Merrick's vision extended beyond confectionery; he aimed to create a brand with a strong philanthropic mission, supporting various humanitarian and environmental causes. The company's name, "Project 7," reflects its commitment to seven areas of need: providing clean drinking water, feeding the hungry, housing the homeless, healing the sick, teaching knowledge, and saving the Earth.^[2]

In 2022, recognizing the shift in consumer preferences toward healthier options, Merrick rebranded the company as Joyride Sweets. This transition marked a strategic shift to focus on producing low-carbohydrate, plant-based, and non-GMO candies, catering to health-conscious consumers seeking guilt-free indulgence.^[3]

In January 2024, YouTuber Ryan Trahan announced his involvement with Joyride Sweets in a video titled "My Last Video." In this announcement, Trahan revealed his new role as Co-Owner and Chief Creative Officer of the company. Collaborating with Merrick, Trahan aims to develop products that align with the brand’s health-oriented mission, ensuring all candies are non-GMO, vegan, and low in carbohydrates.

Together, Merrick and Trahan continue to innovate within the confectionery industry, working to offer delicious yet healthier candy alternatives that resonate with a broad audience.

Joyride Sweets has consistently expanded its product line by introducing new and innovative sweets to the market. Each new release is designed to offer consumers an exciting new flavor or experience while adhering to the brand’s core values of being low-sugar, plant-based, and non-GMO.

• Sour Strips – Released in 2023, Sour Strips became a fan favorite due to their tangy flavors and chewy texture. Available in a variety of flavors such as Watermelon and Tropical Punch, they were praised for their balance of sweetness and sourness while maintaining a healthier profile.
• Peach Rings – Launched in Summer 2023, these fruit-flavored rings offered a nostalgic candy experience with a twist, using real fruit extracts and natural sweeteners.
• Strawberry & Mango Twists – Released in 2024, these twisted gummies offered a unique combination of sweet and tangy flavors, tapping into the growing demand for tropical fruit-based candies.
• Lemon-Lime Zest Drops – These limited-edition Flavor Drops hit the market in Spring 2024, bringing a refreshing citrus combination to the Joyride Sweets lineup.

Joyride Sweets is known for its limited-edition and seasonal releases, often tied to holidays or special promotions. These releases allow the brand to experiment with new flavors and engage customers with exclusive treats.

• Halloween Special (2023) – Joyride launched a Halloween-themed collection, featuring spooky gummy shapesand a special "Candy Corn" flavor for a limited time.
• Christmas Edition (2023) – In December 2023, the company introduced a seasonal batch of Cinnamon-flavored gummies shaped like Christmas trees and snowflakes.

These new releases demonstrate Joyride Sweets’ commitment to continuously innovating and expanding its product offerings while staying true to its mission of providing healthier alternatives in the candy market.