Bucherer Ltd. (also Bucherer Group) is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin.[1]

In 2023, Bucherer was bought by Rolex.[2]

A Bucherer timepiece in Berlin

In 2025 it was announced that Rolex is shutting down the Carl F. Bucherer brand.[3]

References

  1. ^ "Watch Brands at BUCHERER". www.bucherer.com.
  2. ^ Hirota, Masayuki (25 September 2023). "Rolex breaks taboo with takeover of Bucherer". SWI swissinfo.ch.
  3. ^ Jeffreys, Tim (February 7, 2025). "Bilanz Reports Rolex Is Shutting Down Carl F. Bucherer".


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