White Rain is an American brand of body wash, hair spray, and hair care products owned by International Wholesale. It was introduced as a shampoo in 1952 by Gillette.

Ownership history

The Gillette Company sold the White Rain brand to Florida-based Diamond Products Company in April 2000.[1]

In 2007, Sun Products acquired the brand from Diamond Products Company.[2]

In 2012, the brand was sold to High Ridge Brands, which owns other former brands of Alberto-Culver.[3]

In February 2021, International Wholesale acquired the White Rain brand from High Ridge Brands.[4]

References

  1. ^ "Gillette sells White Rain hair care brand". CNN Money. March 23, 2000. Retrieved November 11, 2021.
  2. ^ Cetamayo, Ameerah (1 December 2007). "Franklin site may make White Rain brand more prevalent". Bowling Green Daily News. Retrieved 5 April 2018.
  3. ^ "High Ridge Brands To Acquire the White Rain Brand from Sun Products" (Press release). Brynwood Partners. June 26, 2012. Retrieved November 11, 2021 – via PR Newswire.
  4. ^ "International Wholesale acquires White Rain personal care brand from High Ridge Brands". Global Newswire (Press release). February 23, 2021. Retrieved November 11, 2021.
Allikas: http://en.wikipedia.org/wiki/White_Rain
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