PT Kopi Bintang Indonesia, operating under the trade name Tomoro Coffee, is an Indonesian coffee company and coffeehouse chain. The company was founded by Xing Wei "Star" Yuan and Fish Sun in 2022. Headquartered at Landmark Pluit, Tomoro Coffee currently operates more than 600 outlets across Indonesia, making it one of the largest coffee chains in the country.[1]

History

Tomoro Coffee was founded by Xing Wei Yuan, also known as "Star Yuan." Star, a graduate of the National University of Singapore, previously served as the Director of Product Management at Oppo and was also one of the co-founders of J&T Express.[2] According to Star, Tomoro Coffee is his first venture in the food and beverage industry. He founded Tomoro Coffee together with Fish Sun, who currently serves as the company's vice president. They moved to Jakarta on 11 April 2022.[3] Four months later, on 9 August 2022, the first Tomoro Coffee outlet was opened at Landmark Pluit, a business center that now serves as the company's headquarters.[4] In October 2023, Tomoro opened its first international outlet in Shanghai.[5] As of October 2024, Tomoro had more than 600 outlets in Indonesia, Singapore, China, and the Philippines.[6]

Tomoro Coffee has continued to grow rapidly in the following years. Within just two years, the company has opened more than 600 outlets across Indonesia, with annual coffee cup sales reaching 30 million.[7] Their goal is to open two new outlets every day and expand internationally, with key target markets including Singapore, China, and the Philippines.[8] One of the innovations used by Tomoro Coffee is the using of Eversys E’4 automated coffee machine, which can produce up to 1,200 cups of coffee per day.[9] They are also known for their online marketing strategy, including launching a mobile app to assist customers with ordering.[10] Instead of franchising, Tomoro Coffee adopts a partnership system to grow its business.[8]

Product

Tomoro Coffee specializes in Arabica-based coffee as its flagship product. They offer various coffee variants, including palm sugar latte, pandan coffee, coconut coffee, and frappé. Furthermore, the company also sells non-coffee products such as lemonade, tea, chocolate, matcha, and pastry like croissants and cinnamon rolls.[11]

References

  1. ^ "Tomoro Coffee berencana buka 1.000 gerai hingga akhir 2024". Antara News. 31 October 2024. Retrieved 12 February 2025.
  2. ^ "Trending di Twitter/X, Ini Profil Pemilik Tomoro Coffee". Suara. 29 September 2024. Retrieved 12 February 2025.
  3. ^ "Kisah Pendiri Tomoro Coffee yang Gencar Ekspansi di Indonesia dan Mancanegara". Entrepreneur. 31 January 2024. Retrieved 12 February 2025.
  4. ^ "Kisah Pendiri Tomoro Coffee yang Gencar Ekspansi di Indonesia dan Mancanegara Belajar Rahasia Bisnis Tomoro Coffee, Setahun Sukses Buka 200 Gerai!". UKM Indonesia. 18 June 2024. Retrieved 12 February 2025.
  5. ^ Xinhua, Xinhua. "Tomoro Coffee berencana buka 1.000 gerai hingga akhir 2024". antaranews.com. Antara News. Retrieved 13 March 2025.
  6. ^ Meilina, Kamila. "Tomoro Coffee Targetkan Ekspansi 3.000 Gerai di Asia Tenggara". katadata.co.id. Kata Data. Retrieved 13 March 2025.
  7. ^ "2 TAHUN TOMORO COFFEE HADIR DI INDONESIA: Menjual 30 Juta Cup per Year". Info Franchise Expo. 27 August 2024. Retrieved 12 February 2025.
  8. ^ a b "Ingin Ikut Kemitraan Tomoro Coffee? Segini Biaya Investasinya". Info Brand. 21 June 2024. Retrieved 12 February 2025.
  9. ^ "Eversys mesin kopi yang digunakan Tomoro Coffee". Kopi 2 SKS. 15 April 2024. Retrieved 12 February 2025.
  10. ^ "Tomoro Coffee : Sebuah Startup Inovatif di Industri F&B". Analis. 1 January 2025. Retrieved 12 February 2025.
  11. ^ "Daftar Menu Tomoro Coffee, Beragam Variasi Kopi Arabika Ada di Sini!". IDN Times. 16 January 2024. Retrieved 12 February 2025.
Allikas: http://en.wikipedia.org/wiki/Tomoro_Coffee
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