The Pitch is an unscripted television series from AMC produced by Studio Lambert that goes behind the scenes on the pressure on America's top creative ad agencies competing to pitch a new account. Each week the two agencies go head-to-head in a presentation known as The Pitch, with only seven days to prepare.

The series premiered on Monday, April 30, 2012 and was promoted with an hour-long sneak preview on April 8, 2012 preceded by a Mad Men episode. The show was given a green light in April 2011.[1] In June 2012 the Broadcast Television Journalists' Association nominated The Pitch for a Critics' Choice Television Award in the category of Best Reality Series - Competition.[2]

On August 16, 2012, AMC renewed the series for a second season.[3] The second season premiered on August 15, 2013.[4]

Episodes

Season 1

Winner is Bolded

Ep No. Title Release date U.S. viewers (million)
101 Subway: McKinney & WDCW April 8, 2012 0.52[5]
102 Waste Management: SK+G & The Ad Store April 30, 2012 0.17[6]
103 Clockwork: The Hive & FKM May 7, 2012 0.16[7]
104 Popchips: Conversation & Boone Oakley May 13, 2012 0.29[8]
105 Frangelico: The Ad Store & Kovel/Fuller May 20, 2012 0.34[9]
106 JDRF: Muse & Bozell May 27, 2012
107 C. Wonder: Womenkind & Digo June 3, 2012 0.41[10]
108 Autograph Collection, Marriott International: Jones Advertising & Bandujo June 10, 2012 0.38[11]
  • Originally shown on Mondays in the United States, the series switched to Sundays in midseason.

Season 2

Ep No. Title Release date U.S. viewers (million)
201 College Hunks Hauling Junk: Breensmith & Fletcher Rowley August 15, 2013 TBA
202 Bliss: Innerspin & MC² August 22, 2013 TBA
203 SquareTrade: Mischievous Studios & Heavenspot August 29, 2013 TBA
204 Tommy Bahama: Pasadena Advertising Marketing Design & Neuron Syndicate September 5, 2013 TBA
205 Little Caesars Pizza: Bee-Line Communications & Commonground September 12, 2013 TBA
206 Gibson Brands: Powell Creative & DBD September 19, 2013 TBA
207 1-800-Flowers.com, Inc.: Cor & One/X September 26, 2013 TBA
208 The Fuller Brush Company: Central Coast & The Monogram Group October 3, 2013 TBA

References

  1. ^ AMC Orders Two Docu-Series From Top Producers
  2. ^ "'Community' Leads Critics' Choice Television Awards Nominees". The Hollywood Reporter. 5 June 2012. Retrieved 2012-12-04.
  3. ^ Kondolojy, Amanda (August 16, 2012). "AMC Renews 'The Pitch;' Greenlights New Unscripted Taxidermy Series and 'Venice Beach Freakshow'". TV by the Numbers. Archived from the original on August 19, 2012. Retrieved August 16, 2012.
  4. ^ "AAMC Announces Agencies and Brands Featured in Season Two of "The Pitch"" (Press release). AMC via TheFutonCritic.com. May 28, 2013. Retrieved August 11, 2013.
  5. ^ Bibel, Sara (April 10, 2012). "Sunday Cable Ratings: 'Game of Thrones' Leads + Atlanta 'Housewives,' 'Mad Men,' 'Khloe & Lamar,' 'Army Wives,' 'The Client List' & Much More". TVbytheNumbers. Archived from the original on April 13, 2012. Retrieved August 28, 2012.
  6. ^ "Monday's Cable Ratings: "WWE Raw," NBA Playoffs Lead Viewers, Demos". The Futon Critic. May 1, 2012. Retrieved August 28, 2012.
  7. ^ "Monday's Cable Ratings: "WWE Raw," NBA Playoffs Lead the Night". The Futon Critic. May 9, 2012. Retrieved August 28, 2012.
  8. ^ Bibel, Sara (May 15, 2012). "Sunday Cable Ratings: 'Game Of Thrones' Tops, 'Real Housewives NJ,' 'The Client List,' 'Khloe & Lamar,' 'Army Wives' & More". TVbytheNumbers. Archived from the original on May 18, 2012. Retrieved August 28, 2012.
  9. ^ Kondolojy, Amanda (May 22, 2012). "Sunday Cable Ratings: NBA Playoffs, + 'Game of Thrones', 'Keeping Up With the Kardashians', 'Ax Men', 'The Client List', 'Sister Wives', + More". TVbytheNumbers. Archived from the original on May 25, 2012. Retrieved August 28, 2012.
  10. ^ Kondolojy, Amanda (June 5, 2012). "Sunday Cable Ratings: NBA Playoffs + 'Game of Thrones' Finale, MTV Movie Awards, 'Sister Wives', 'The Glades', 'Longmire' + More". TVbytheNumbers. Archived from the original on June 7, 2012. Retrieved August 28, 2012.
  11. ^ Bibel, Sara (June 12, 2012). "Sunday Cable Ratings: 'True Blood' Wins Night, 'Mad Men', 'Longmire', 'The Client List', 'The Glades', 'Drop Dead Diva' & More". TVbytheNumbers. Archived from the original on June 15, 2012. Retrieved August 28, 2012.
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