TenThousand Projects, LLC, doing business as 10K Projects (formerly Strainge Entertainment),[1] is an American record label founded in 2016 by British record executive Elliot Grainge.[2]
History
The label was founded as Strainge Entertainment by Elliot Grainge in 2016.[3] Grainge is the son of veteran executive Lucian Grainge, who is chairman and CEO of Universal Music Group. After a lawsuit by rapper Tech N9ne in 2017, citing the name similarities of his label Strange Music, the label rebranded as TenThousand Projects,[4] and later shortened to 10K Projects.[1]
Distribution was handled by Universal through Virgin Music Group[5] until September 2023, when the label announced would move to Warner Music Group in a joint-venture.[6][7]
Current artists
- Abe Parker
- Artemas
- Autumn
- Between Friends
- Coin
- Che
- Milan
- Chezile
- Chicken P
- Dro Kenji (Jointly with Internet Money and MiraTouch)
- Dthang
- Hailey Knox
- Ice Spice (Jointly with Capitol)
- Internet Money
- Jessica Baio
- Journey Montana
- Kenzo Balla
- Natalie Jane (Jointly with Capitol)
- OT7 Quanny
- Psychic Fever (Jointly with LDH Japan and WMG)[8]
- Rich Amiri
- Salem Ilese
- Savv4x (Jointly with Studio of Legends)
- Summrs
- Sunday Scaries
- Surfaces
- The Living Tombstone (Jointly with Warner)
- Trippie Redd
- Will Swinton
- YTB Fatt[9]
Former artists
References
- ^ a b Mitchell, Gail (October 5, 2017). "Tech N9ne's Strange Music Sues Strainge Entertainment for Trademark Infringement".
- ^ Trakin, Roy (December 4, 2019). "Elliot Grainge, Son of Music Industry Titan Lucian Grainge, Is Forging His Own Path". Variety. Retrieved June 27, 2022.
- ^ Applefeld Olson, Cathy (November 10, 2021). "Elliot Grainge Expands His 10K Portfolio". Forbes. Retrieved July 30, 2022.
- ^ Legrand, Emmanuel (November 15, 2023). "10K Projects sets up joint venture with Moneybagg Yo and Loaf Boyz Ventures". Creative Industries News. Retrieved January 3, 2025.
- ^ Paine, Andre (February 9, 2022). "10K Projects appoints Tony Talamo and Zach Friedman as co-presidents". Music Week. Retrieved July 29, 2022.
- ^ Communications, WMG (September 5, 2023). "WARNER MUSIC GROUP AND ELLIOT GRAINGE'S 10K PROJECTS ANNOUNCE JOINT VENTURE". Warner Music Group. Retrieved October 2, 2023.
- ^ Rhys, Dan (September 5, 2023). "Warner Music and Elliot Grainge's 10K Projects Strike Joint Venture". Billboard. Retrieved October 2, 2023.
- ^ "Japanese group Psychic Fever soars onto the global stage, signing deal with Warner Music Group". Warner Music Group. February 14, 2025. Retrieved February 16, 2025.
- ^ "10K Projects | Partners". www.10kprojects.com. Retrieved February 7, 2025.
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