The Palestinian Youth Association for Leadership and Rights Activation (PYALARA; Arabic: الهيئة الفلسطينية للإعلام وتفعيل دور الشباب) is a youth-oriented Palestinian communication and media non-governmental organization designed to provide a creative outlet for young Palestinians frustrated by the harsh conditions of the Israeli–Palestinian conflict.^{[citation needed]}

Pyalara uses an open, two-way communication teaching system rather than the one-way pedagogic method favoured by most educational institutions to impart knowledge. Its students are taught to express themselves through written, oral, and media communications published in a monthly newspaper, The Youth Times and a weekly television program, Alli Sowtak (Speak Up).^{[citation needed]}

The focus is on empowerment through learning about the rights of children and youth, civil and legal rights during the conflict, team-building, raising cultural awareness, protecting the environment and social activism. Students participate in journalism, counselling, and advocacy to overcome the marginalization and alienation of youth.^{[citation needed]}

Pyalara works with UNICEF, the Palestinian Ministry of Education, Ministry of Information, the Ministry of Youth and Sports, Palestinian universities, colleges, schools and NGOs.^{[citation needed]}

During the Covid-19 pandemic, the organization has also been working in partnership with DW Akademie to teach "media and information literacy (MIL)".^[2]