For the field of study, see Marketing Science.

Marketing Science is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the Journal Citation Reports, the journal has a 2022 impact factor of 5.0.[1]

It is ranked fifth on Scimago journal rank in the field of marketing.[2]

The mission of the journal includes three objectives:[3]

  1. Broaden the audience for Marketing Science
  2. Increase the impact of the journal
  3. Make the process more efficient

References

  1. ^ "Marketing Science". 2022 Journal Citation Reports. Web of Science (Social Sciences ed.). Clarivate Analytics. 2022.
  2. ^ "Journal Rankings on Marketing".
  3. ^ Shugan, Steven M. (2002). "Editorial: The Mission of Marketing Science". Marketing Science. 21 (1): 1–13. ISSN 0732-2399.


Allikas: http://en.wikipedia.org/wiki/Marketing_Science_(journal)
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