K251BS (98.1 FM) is a translator radio station licensed to Henderson, Nevada, and is owned through licensee Latino Hustle Group LLC. The station carries a genre hybridization and markets itself as "the only radio station that combines two of the more listened-to genres in Spanish—Regional Mexican and Reggaeton."[2]

History as "Fiesta Las Vegas"

"Fiesta" originally debuted May 2020 as the low-power FM6 radio station 87.7 KGHD-LP, and launched as "Fiesta 87.7 FM" ("Fiesta Las Vegas"). It operated as such until the FCC low-power broadcasting shutdown of July 2021 pushed radio operators of "Franken-FM" analog stations such as "Fiesta" to change their broadcasting frequencies.[3][4]

In anticipation of the merger, station co-owners Rafael Cerros and Rogelio "El Torito" Regalado purchased the 98.1 FM translator K251BS in April 2021,[5] following which they adjusted their programming to the frequency and rebranded as "Fiesta 98.1 FM". Since its conversion the station's content has been relayed through the 98.5 MHz HD-3 sub-channel of Audacy-owned KLUC-FM.[6]

In addition to terrestrial FM radio, Fiesta broadcasts through a number of online applications including their station website and mobile apps.[7]

References

  1. ^ "Facility Technical Data for K251BS". Licensing and Management System. Federal Communications Commission.
  2. ^ adam (June 8, 2021). "'Radio Fiesta' Gains A Greater Las Vegas Voice". Radio Ink. Retrieved April 1, 2023.
  3. ^ "Public Notice DA 21-786" (PDF). Federal Communications Commission. June 6, 2021. Retrieved April 1, 2023.
  4. ^ "Las Vegas 'Franken FM' Makes Preemptive Move Up The Dial". Inside Radio. June 9, 2021. Retrieved April 1, 2023.
  5. ^ "Draft Copy « License Modernization « FCC". Federal Communications Commission. April 16, 2021. Retrieved April 1, 2023.
  6. ^ Venta, Lance (November 9, 2022). "Area 87.7 Found In Las Vegas - RadioInsight". RadioInsight. Retrieved April 1, 2023.
  7. ^ Vidal, Viridiana (June 15, 2021). "Radio Fiesta Las Vegas Announces Expansion". Nevada Business Magazine. Retrieved April 1, 2023.
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