Not to be confused with ascocoryne sarcoides, a species of fungus colloquially known as jelly drops.

Jelly Drops is a British confectionery company, based in London, England.[1] It produces sugar-free gummy candy that is made of 95% water,[2] designed to support increased hydration in people who are susceptible to becoming dehydrated. It was founded on 28 August 2018 by Lewis Hornby, who was inspired by his elderly grandmother Pat who had dementia and was hospitalized for dehydration.[3][4] Jelly Drops are also vegan.[5]

History

Hornby, a 24-year-old Royal College of Art student, conceived of the idea when his grandmother almost died of dehydration. He spent a month in her nursing home and noted that while many people with dementia refused to drink, did not feel thirst or failed to recognize cups, they would still eat confections. He began prototyping sweets that would deliver water and electrolytes to such people, additionally using it as part of his Innovation Design Engineering degree.[6][7][8]

When a video of Hornby and his grandmother sharing the treats was shared on Facebook, it received over 48 million views, with one viewer setting up a JustGiving page that raised more than £9,000 in order to help bring the product to market.[9]

In 2019, Jelly Drops received a further £100,000 grant, along with access to a network of industry experts, from the Alzheimer's Society as part of their Accelerator Programme, designed to support products intending to improve care and lifestyle quality of those living with dementia.[10][11][12] In return for the charity's investment, Jelly Drops pledged to donate 1% of its profits to help fund further Alzheimer's research.[13]

Jelly Drops launched to the public in the United Kingdom in 2020, and in the United States in 2022.[14] The confectionary is also reportedly used in healthcare settings including in NHS wards.[15][16][17]

Awards and accolades

References

  1. ^ "A jelly a day keeps dehydration away". European Investment Bank. Retrieved 31 July 2023.
  2. ^ [www.ipo.gov.uk/p-ipsum/Case/PublicationNumber/GB2591727 GB patent GB2591727], Lewis Michael Hornby, "Composition and methods for preparing a confectionery product", published 2021-08-11, issued 2023-06-14, assigned to Jelly Drops Ltd 
  3. ^ "JELLY DROPS LTD overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 31 July 2023.
  4. ^ "Jelly treats for people with dementia". BBC News. Retrieved 31 July 2023.
  5. ^ "My mum has Alzheimer's, these Jelly Drops sweets help boost her water intake". The Independent. 13 May 2021. Retrieved 1 August 2023.
  6. ^ Packer, Amy (5 October 2020). "Student invents 'water you can eat' after gran almost died of dehydration". mirror. Retrieved 1 August 2023.
  7. ^ "Man creates jelly 'sweets' to help his granny with dementia stay hydrated". Metro. 29 August 2018. Retrieved 1 August 2023.
  8. ^ "'My grandma ate seven in first ten minutes'". Sky News. Retrieved 1 August 2023.
  9. ^ Rigg, Danny (14 August 2022). "Man makes 'life-saving' sweet after nan rushed to hospital". Liverpool Echo. Retrieved 1 August 2023.
  10. ^ Cookson, Clive (25 June 2019). "How smart tech is helping people with dementia". ft.com. Retrieved 1 August 2023.
  11. ^ "Partnering with Jelly Drops to stop dehydration in dementia". Alzheimer's Society. Retrieved 1 August 2023.
  12. ^ Gallagher, Paul (21 May 2019). "Smartphone app can help dementia patients boil a kettle". inews.co.uk. Retrieved 1 August 2023.
  13. ^ "Grandson creates 'water sweets' to prevent dehydration in the elderly after caring for grandmother with dementia". uk.style.yahoo.com. 7 October 2020. Retrieved 1 August 2023.
  14. ^ Miller, Hawken (24 May 2022). "For Alzheimer's, Dementia Patients, a Water-filled Jelly Drop for..." Alzheimer's News Today. Retrieved 1 August 2023.
  15. ^ "Health chiefs unveil their latest secret weapon in the war on dementia - jelly drops". Wigan Today. 13 May 2023. Retrieved 1 August 2023.
  16. ^ "Sweet solution to keep patients healthy | University Hospitals of North Midlands NHS Trust". University Hospitals of North Midlands NHS Trust. Retrieved 1 August 2023.
  17. ^ Faulkner, Tina (12 April 2021). "Jelly Drops trial served up for patients". Walsall Healthcare NHS Trust. Retrieved 1 August 2023.
  18. ^ Bayley, Sian (13 June 2019). "Health tech start-ups at the forefront of Pitch@Palace competition". Evening Standard. Retrieved 1 August 2023.
  19. ^ ""It pays off to be honest with people" Interview with Nick Hooton, CEO of Jelly Drops - Innovation Forum". Innovation Forum. 24 March 2020. Retrieved 1 August 2023.
  20. ^ Webdesign, TenTwenty |; Dubai, Webshops & E-marketing |. "Dubai Design Week | Global Grad Show's Progress Prize Winner Announced". Dubai Design Week. Retrieved 1 August 2023.
  21. ^ "Man Invented Edible Water Jellies That Resemble Candy to Help Hydrate Dementia Patients". Distractify. 31 July 2019. Retrieved 1 August 2023.
  22. ^ "Jelly Drops". Royal College of Art. Retrieved 1 August 2023.
Allikas: http://en.wikipedia.org/wiki/Jelly_Drops
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