Jangadeiro FM (ZYC 417) is a radio station licensed to Fortaleza, Ceará, serving the respective metropolitan area and its state radio network currently consisting of 7 stations. It is part of the pool of enterprises named Sistema Jangadeiro de Comunicação. The station is a music radio station with a regional format, being the audience leader in its segment.[1]

History

In the early 1990s, at the height of FM radio's popularity in Fortaleza, the then governor of the state of Ceará, Tasso Jereissati, received a concession to operate a radio station on 88.9 MHz. At the time, the concession was being disputed by the group led by businessman Assis Machado and the owners of the newspaper O Povo, the latter with new projects for FM radio. However, the loss of the lawsuits caused the group to withdraw.[2]

Jangadeiro FM was launched on March 10, 1990, together with TV Jangadeiro. Both companies had a popular focus and the radio station invested in musical styles such as forró, pagode and songs from the 1980s. Seeking to differentiate itself from other stations in the capital, the station sought professionals from other states, such as Bahia and Rio de Janeiro.[2] The station quickly became popular, achieving second place in the first few years, but did not maintain this position in the following years.[2] Later, it began to establish a network of radio stations in the interior of Ceará, expanding throughout the state from 2013 onwards.[3]

In 2012, the station began investing in its structure to become the leader among the stations in Fortaleza. That year, the station ranked between second and third among the most listened to radio stations, according to Ibope data.[4] Its average audience was 113,000 listeners per minute.[5] Later, it invested in hiring professionals and holding prize draws for listeners.[6]

In February 2017, the station released a survey in which it appeared, for the first time, as the leader among the most listened to radio stations in Fortaleza, thus beating the then leader FM 93.[7]

Stations

Call sign Frequency City of license First air date
ZYS 810 100.1 FM Limoeiro do Norte —
ZYV 342 103.1 FM Iguatu May 16, 2014
ZYV 343 92.1 FM Crateús March 31, 2014
ZYV 346 98.9 FM Quixeramobim March 31, 2014
ZYV 398 92.7 FM Barbalha —
ZYV 694 99.7 FM Sobral —
ZYV 765 97.5 FM Crato —

Former stations

  • Jangadeiro FM Brejo Santo
  • Jangadeiro FM Camocim
  • Jangadeiro FM Quixadá

References

  1. ^ Pinheiro A, Lima N, Marques, P (2010). "Panorama do Rádio em Fortaleza" (PDF). Intercom – Sociedade Brasileira de Estudos Interdisciplinares da Comunicação (in Portuguese). Fortaleza, Ceará: 1–15. Retrieved July 30, 2016.
  2. ^ a b c Canalito & Leme 2007, p. 107.
  3. ^ Massaro, Carlos (January 16, 2014). "Jangadeiro expande sua rede e estreia emissora no interior do Ceará". Tudo Rádio. Retrieved February 10, 2017.
  4. ^ Starck, Daniel (April 18, 2012). "Audiência CE: Jangadeiro apresenta nova melhora. 93 FM segue líder". Tudo Rádio. Retrieved February 10, 2016.
  5. ^ "Jangadeiro FM - Plano comercial" (PDF). February 2016. Archived from the original (PDF) on March 18, 2016. Retrieved March 17, 2016.
  6. ^ Teófilo, Juliana (March 10, 2016). "TV Jangadeiro e Rádio Jangadeiro FM completam 26 anos de tradição". Tribuna do Ceará. Archived from the original on July 19, 2020. Retrieved March 17, 2016.
  7. ^ "Rádio Jangadeiro FM conquista 1.º lugar de audiência em Fortaleza". Tribuna do Ceará. February 9, 2017. Archived from the original on July 20, 2020. Retrieved February 10, 2017.

Bibliography

  • Canalito, Jorge; Leme, Paulinho (2007). Rádio FM: Em Fortaleza é outra história. Fortaleza, Ceará: Premius Editora. ISBN 9788590732907.
Allikas: http://en.wikipedia.org/wiki/Jangadeiro_FM
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