Howie Wing is an American old-time radio juvenile aviation adventure serial. It was syndicated by the World Broadcasting System and distributed initially to stations in Canada,[1] beginning on January 31, 1938.[2] The Don Lee Network began carrying it in the western United States on February 12, 1938.[3] The program was broadcast weekdays on CBS from October 3, 1938, until June 30, 1939.[4]

Background

Bill Moore, who created and wrote Howie Wing, was one of the creators of another old-time radio aviation program, The Air Adventures of Jimmie Allen. Moore was a pilot with the Royal Flying Corps in World War I and a barnstorming pilot thereafter, both of which provided a background for his writing about aviation.[5] An article in Radio Guide magazine described the program as "an authentic saga of aviation."[6] Moore enhanced the show's authenticity by taking the cast and sound-effects people flying to help them appreciate the atmosphere needed for the program.[7]

Story line

Howie Wing began as a flier with the Cadet Aviation Corps. Later, Captain Harvey, who owned an airline in South America, made Wing his co-pilot. The program's plots focused on Wing's battles against corruption, especially that involving Burton York,[8] a saboteur who operated under the cover of being an insurance agent.[9]

In light of research that showed 70 percent of the program's audience was children, the scripts avoided situations that might have been confusing for children.[5]

Howie Wing was sponsored by Kellogg's.[9]

Characters and cast

In addition to Wing, the program featured Captain Harvey, a veteran flier of World War I. Donna Cavendish was a stewardess who became Wing's love interest. Zero Smith was a disagreeable fellow pilot, Typhoon Tootel was the mechanic, and Burton York was the villain.[10]

Characters in Howie Wing and the actors who portrayed them are shown in the table below.

Character Actor
Howie Wing William Janney[9]
Captain Harvey Neil O'Malley[9]
The Chief Richard Bishop[9]
Burton York Raymond Bramley[9]
Zero Smith John Griggs[9]
Donna Cavendish Mary Parker[9]
Typhoon Tootel Robert Strauss[9]

The transcribed version had a different cast, which included Billie Rose, Audrey McGrath, Bill Bouchey, and Hugh Studebaker. Moore wrote and produced that program.[2]

Legacy

In 1939, American Airlines named a flagship Howie Wing, the first time in air transportation history that a plane had been named for a radio program.[11] The trade publication Broadcasting described the designation as "a tribute of the airline to the work of Kellogg Co. in making American youngsters air-minded."[12]

References

  1. ^ "More New Commercials Are Set from Chicago" (PDF). Radio Daily. December 29, 1937. p. 3. Retrieved June 1, 2018.
  2. ^ a b "Kellogg Buys Serial for New ET Campaign" (PDF). Radio Daily. December 22, 1937. p. 1. Retrieved June 1, 2018.
  3. ^ "Network Accounts" (PDF). Broadcasting. March 1, 1938. p. 65. Retrieved June 1, 2018.
  4. ^ Dunning, John (1998). On the Air: The Encyclopedia of Old-Time Radio (Revised ed.). New York, NY: Oxford University Press. p. 334. ISBN 978-0-19-507678-3. Retrieved November 17, 2019.
  5. ^ a b Aulick, June (May 1939). "Stand By For Howie Wing!". Popular Aviation. XXIV (5): 45–46, 74, 76. Retrieved May 31, 2018.
  6. ^ "The Radio Playbill: This Week -- 'Howie Wing'" (PDF). Radio Guide. November 26, 1938. p. 6. Retrieved June 1, 2018.
  7. ^ Lewis, Martin (November 12, 1938). "Airialto Lowdown" (PDF). Radio Guide. p. 10.
  8. ^ Terrace, Vincent (1999). Radio Programs, 1924-1984: A Catalog of More Than 1800 Shows. McFarland & Company, Inc. p. 159. ISBN 978-0-7864-4513-4.
  9. ^ a b c d e f g h i Cox, Jim (2002). Radio Crime Fighters: Over 300 Programs from the Golden Age. McFarland. pp. 134–135. ISBN 978-0-7864-4324-6.
  10. ^ "(photo captions)" (PDF). Radio Guide. November 26, 1938. p. 7.
  11. ^ "(photo caption)" (PDF). Radio Guide. April 15, 1939. p. 14. Retrieved June 1, 2018.
  12. ^ "Merchandising & Promotion" (PDF). Broadcasting. March 15, 1939. p. 54. Retrieved June 1, 2018.

Logs

Streaming

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