GOOD Worldwide Inc. is a United States–based media company that reports on businesses and non-profits.[1][2] GOOD produces a website, a quarterly magazine, online videos, and events. The company was founded in 2006 and has offices in Los Angeles, New York, and Seattle.

Brands

GOOD

GOOD is a media outlet and produces the online news site www.good.is.[3]

Upworthy

Upworthy is a media brand that focuses on publishing positive stories. It was started in March 2012 by Eli Pariser and Peter Koechley, and was acquired by GOOD Worldwide in 2017.[4][5] Originally, Upworthy focused on featuring existing content found elsewhere on the internet, but it later shifted to sharing more original content.[6] In 2021 it was ranked as one of the Top 100 Social Brands,[7] and in 2024 it reached over 100 million people per month.[8]

History

GOOD was co-founded in 2006 by Ben Goldhirsh (son of Inc. magazine founder Bernie Goldhirsh), Max Schorr, and Casey Caplowe.[9][10] Eschewing experienced editors, he hired friends from college and high school, including Al Gore's son, Al Gore III. The team was initially criticized by some industry experts, such as magazine executive and publishing expert Chip Block, who said, "This sounds a lot to me like vanity publishing, a bunch of kids sitting around with something they think is a really good idea, and one of them has a lot of money. You can catch lightning in a bottle. But the odds are against them."[9] Others in the industry praised the magazine's design and concept upon its launch.[9]

Business strategy and launch

GOOD was launched in fall of 2006.[11][12][13][14] Instead of traditional marketing strategies, GOOD used their marketing budget to throw launch parties.[9][15]

GOOD's business strategy included donating its magazine subscription fees entirely to charities, offering subscribers multiple options for which organization their fee supported.[9][16][17] In 2009 Goldhirsh said that advertising revenue had allowed the magazine to nearly break-even.[18]

In 2008, Former GOOD CEO Jonathan Greenblatt tested a concept called the "GOOD Sheet", a broadsheet product distributed exclusively at Starbucks . The company also experimented with a name-your-own-pricing scheme.[19][20]

On August 17, 2011, a joint announcement was made that social network service Jumo would be merging with GOOD.[21][22]

In June 2012, most of the magazine's editors were fired.[23] The firings were "for strategic reasons" to shift GOOD's focus to its social network.[23] Eight former GOOD magazine editors and writers raised funds on Kickstarter to create the one-shot magazine Tomorrow before going their separate ways.[24]

In March 2015, GOOD resumed publication of the magazine with a new design and format.[25][26] In 2017, the magazine received a National Magazine Award[27]

In February 2016, Good Worldwide hired Nancy Miller, formerly of Wired, Fast Company, and Los Angeles magazine, to serve as editor-in-chief of the digital and print magazine.[28]

In August 2018, Good Media Group laid off 31 employees from its Upworthy site. In response, Upworthy CEO Charlie Wilkie resigned, and Eli Pariser resigned from the board.[29]

References

  1. ^ "About Us". GOOD. Archived from the original on September 14, 2012. Retrieved April 16, 2014.
  2. ^ "GOOD Adds YouTube CEO Chad Hurley And Pepsi CMO Jill Beraud To Advisory Board". TechCrunch. March 30, 2010. Retrieved April 16, 2014.
  3. ^ Sutton, Kelsey (January 27, 2017). "Upworthy to merge with Good Worldwide, newsrooms to consolidate". POLITICO Media. Retrieved February 12, 2025.
  4. ^ Sutton, Kelsey (January 27, 2017). "Upworthy to merge with Good Worldwide, newsrooms to consolidate. About 20 staffers were laid off as part of the merger". Politico. Retrieved January 20, 2019.
  5. ^ "Kristen Bell's humanitarian snack company joins Good Worldwide | Food Business News". www.foodbusinessnews.net. Retrieved February 19, 2025.
  6. ^ "Upworthy Was One Of The Hottest Sites Ever. You Won't Believe What Happened Next". NPR. Retrieved February 19, 2025.
  7. ^ "The State of Social Media" (PDF). February 2022. Retrieved February 19, 2025.
  8. ^ Norton, Daniel (June 17, 2024). "How to Find and Share Positive Stories". Adorama. Retrieved February 19, 2025.
  9. ^ a b c d e "A Magazine for Earnest Young Things". The New York Times. September 17, 2006. Retrieved May 29, 2016.
  10. ^ Sutton, Kelsey (January 27, 2017). "Upworthy to merge with Good Worldwide, newsrooms to consolidate". POLITICO Media. Retrieved December 5, 2024.
  11. ^ Marketplace: Smart (socially-conscious) business Archived 2011-09-27 at the Wayback Machine
  12. ^ Magazine Aims to Be 'GOOD' for You NPR. October 10, 2007.
  13. ^ Magazine Makes 'GOOD'. NPR. November 22, 2007.
  14. ^ A Vision of 'GOOD' Works in Magazines, Web. NPR. December 8, 2007
  15. ^ Choose GOOD Anniversary Party, The Washington Post. Julia Beizer. Sept. 5, 2007.
  16. ^ Steel, Emily (July 20, 2006). "Wealthy Son Aims to Build His Legacy". The Wall Street Journal. Retrieved April 16, 2014.
  17. ^ "Inheriting the 'Entrepreneurial Spirit' - Ben Goldhirsh - GOOD magazine". Inc. June 19, 2007. Retrieved April 16, 2014.
  18. ^ O'Hara, Caroline (October 12, 2009). "Doing Well By Doing Good". Foreignpolicy.com. Archived from the original on March 2, 2015. Retrieved March 12, 2025.
  19. ^ Fell, Jason. "GOOD to Let Subscribers Name Their Own Price - Audience Development @ FolioMag.com". Test.foliomag.com. Archived from the original on December 15, 2013. Retrieved April 16, 2014.
  20. ^ "Ice-Breaker at Starbucks: The GOOD Sheet". The New York Times. September 8, 2008. Retrieved May 29, 2016.
  21. ^ Two Groups That Help Nonprofits in a Merger, Stephanie Strom, The New York Times, August 17, 2011
  22. ^ Jumo and GOOD Combine Forces to Create Content and Social Engagement Platform Archived 2011-09-28 at the Wayback Machine, Chris Hughes, Jumo blog, August 17, 2011
  23. ^ a b Beaujon, Andrew. "GOOD magazine lays off most of its editorial staffers". Poynter. Retrieved April 16, 2014.
  24. ^ Coscarelli, Joe. "Fired GOOD Staff Raises $20,000 for Tomorrow - Daily Intelligencer". NY Mag. Retrieved April 16, 2014.
  25. ^ "GOOD Goes Back to Print". Folio. March 30, 2015. Retrieved May 30, 2015.
  26. ^ "GOOD Magazine and the Print Pub Renaissance". Contently.com. April 23, 2015. Retrieved May 29, 2016.
  27. ^ "Ellie Awards | ASME". Archived from the original on February 13, 2017. Retrieved February 12, 2017.
  28. ^ Richard Horgan (March 18, 2016). "GOOD Magazine Has a New Editor in Chief". Adweek.com. Retrieved May 29, 2016.
  29. ^ Baldridge, Marlee (August 3, 2018). "Upworthy just laid off 31 people. The question remains why". NeimanLab. Harvard College. Retrieved December 9, 2019.
Allikas: http://en.wikipedia.org/wiki/GOOD_Magazine
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