Fujimoto (藤本, 藤元) is a Japanese surname. Notable people with the surname include:

• Atsushi Fujimoto (藤本 敦士, born 1977), professional baseball player
• Hideo Fujimoto (藤本 英雄, 1918 – 1997), baseball pitcher
• George I. Fujimoto (1920–2023), American chemist
• Jack Fujimoto, Japanese-American educator
• James Fujimoto, Japanese-American researcher at MIT
• Jungo Fujimoto (藤本 淳吾, born 1984), Japanese football player
• Kenji Fujimoto (藤本 健二, born 1947), purported former sushi chef to Kim Jong Il
• Masashi Fujimoto (藤本 政志, born 1963), Japanese actor and entertainer
• Matsuo Fujimoto (藤本 松夫, 1922 – 1962), a Japanese convict
• Miki Fujimoto (藤本 美貴, born 1985), Japanese musician
• Moeko Fujimoto (藤本 もえこ, born 1992), Japanese ice hockey player
• Nana Fujimoto (藤本 那菜, born 1989), Japanese ice hockey player
• Noriaki Fujimoto (藤本 憲明, born 1989), Japanese footballer
• Sadayoshi Fujimoto (藤本定義, 1904–1981), Japanese baseball manager
• Shihachi Fujimoto, Japanese photographer
• Shun Fujimoto, Japanese gymnast
• Sou Fujimoto, Japanese architect
• Tak Fujimoto, Japanese-American cinematographer
• Takahiro Fujimoto, Japanese medley swimmer
• Tatsuki Fujimoto (藤本 タツキ, born 1993), Japanese manga artist
• Tsukasa Fujimoto, Japanese professional wrestler and actress
• Yuki Fujimoto (藤本 雄基, born 1986), Japanese footballer
• Yutaka Fujimoto (藤本 裕, 1950–2001), Japanese basketball player
• Yuzuru Fujimoto (藤本 譲, 1935–2019), Japanese voice actor

• Fujimoto, character in the film Ponyo on the Cliff by the Sea
• Abby Fujimoto, character in the television series Flight 29 Down
• Kiyokazu Fujimoto, protagonist of the manga series Kobato
• Fujimoto, antagonist of the games "Octodad" and "Octodad: Dadliest Catch"

• Fujimoto Photo Industries Co. Ltd.