Bob's (Portuguese pronunciation: [ˈbɔbis, ˈbɔb(ɨ)ʃ]) is a Brazilian fast food chain, founded in 1952 by the American Brazilian tennis champion Bob Falkenburg, Wimbledon tournament winner in 1948. The first store was opened in the Copacabana neighborhood of Rio de Janeiro. It is the first Brazilian fast food chain.
In 1972, Falkenburg sold the franchise to the Brazilian Fast Food Corporation (BFFC).
History
Bob, as Falkenburg was known, was the one who introduced the concept of fast-food in the country, opening the first restaurant of this type in the country in Copacabana, Rio de Janeiro.[2][3] In 1972, however, Falkenburg sold the store, which is now controlled by Brazilians, in Guarujá. Today the chain has a varied menu.[citation needed]
Bob's is known for serving food with flavors inspired by Brazilian cuisine, such as hamburgers with picanha. One of their main and most popular burgers is the Big Bob, made in a similar fashion and to compete with McDonald's' Big Mac, much like Burger King's Big King. Although identical in composition to the competing burger, it does not contain pickles, and uses its own sauce. In 2024, they started to sell the sauce separately to most Brazilian supermarkets.[citation needed]
The most popular items sold by the franchise are the milkshakes, especially the Ovomaltine flavor. In 2016, Bob's did not renew the exclusivity contract they had with Ovomaltine since 2005, thus they were not allowed to use their name in branding anymore, prompting McDonald's Brazil to acquire exclusive rights to use the name.[4] That, however, did not stop the chain from selling the item, as long as it was named differently.
Business model
In 1984 Bob's started a franchising system, opening new stores in Vitória, Espírito Santo. Since then, Bob's has been expanding within Brazil and internationally. Today[when?], there are about 811[5] stores in Brazil, of which about 320 are franchises. At one time, international stores were opened in Portugal (Carcavelos, Algés and Bragança) as well as in Chile and Angola, however since 2021 the company's website shows that they have closed.[citation needed]
Other brands
Bob's Shakes, formerly known as "Bob’s Sorvetes" (Bob's Ice Cream), sells frozen desserts such as ice cream, milkshakes, and pies. It was rebranded to the current name in 2009 due to the increased popularity of its milkshakes compared to regular ice cream.
Bexpress by Bob's offers half-finished and ready sandwiches to be heated in the oven, which can be eaten in or carried out.[6]
See also
References
- ^ "Controladora do Bob's lucra 36% mais em 2007 (in Portuguese)". 11 May 2023.
- ^ tribecca (25 May 2013). "The creator of fast- food in Brazil". ABF (in Brazilian Portuguese). Retrieved 11 July 2020.
- ^ "Champion in Wimbledon was pioneer of fast food in Brazil". Earth (in Brazilian Portuguese). Retrieved 11 July 2020.
- ^ "McDonald's passa a ser o 'dono' do milk shake de Ovomaltine | Exame". exame.com (in Brazilian Portuguese). Retrieved 3 March 2025.
- ^ "BOB'S | SEJA UM FRANQUEADO". 25 June 2011. Archived from the original on 25 June 2011. Retrieved 20 May 2023.
- ^ "1001 Franquias – 1001 negócios com toTTal marketing : Notícias, cases, franshising, brand, licenciamento, shoppings, quiosques, propaganda, promoções, eventos, pesquisa, lançamentos, histórias de sucesso, busca franquias e muito mais.... – notícia – BFFC coloca em prática BEXPRESS by Bob´s durante a ABF Franchising Holding inicia sistema de franquia da marca Doggis durante o evento". 15 August 2010. Archived from the original on 15 August 2010. Retrieved 20 May 2023.
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