From the breakfast table to lunch boxes to family barbecues, Bimbo Bakeries USA's fresh, high-quality products have delighted Americans for generations. As the largest commercial baking company in the U.S., they deliver beloved bread, bagels, buns, English muffins, and sweet baked goods to every town, city, and community in the United States.
They are a proud part of Grupo Bimbo, the world’s largest baking company, with operations in 35 countries.
Bimbo Bakeries USA is headquartered in Horsham, Pennsylvania, a suburb of Philadelphia, and owns many fresh bread, buns/rolls, and sweet baked goods brands in the United States, including Arnold, Brownberry, Oroweat, Entenmann's, Sara Lee, Thomas', Ball Park, The Rustik Oven, Bimbo, and Marinela and other brands. [2]
Name
Bimbo Bakeries USA’s commitment to product innovation and delighting consumers’ taste buds have kept delicious breads, tasty English muffins and sweet baked goods part of the American tradition for decades.
Bimbo Bakeries USA is a proud member of the Grupo Bimbo family of companies. Grupo Bimbo was founded in 1945 in Mexico City, selling cellophane-wrapped small and large white loaf bread, rye bread and toast. The same year, Osito Bimbo was introduced as the beloved logo.
Did you know that the name Bimbo is a combination of "Bingo," a popular song in America at the time, and the Disney movie "Bambi"? The name is pronounced "BEEM-BO."
History
Bimbo Bakeries USA's story began in 1994, when Grupo Bimbo – Mexico's largest baking company- purchased La Hacienda, a California-based tortilla company. Bimbo Bakeries USA then entered the U.S. bread market in 1997 with the acquisition of Pacific Pride Bakeries of San Diego.
The company grew again in 1998 with the purchase of Mrs. Baird's Bakeries in Texas, which at the time was the largest family-owned bakery in the U.S. The combined operations were renamed Bimbo Bakeries USA.
In 2002, BBU acquired the Western U.S. baking business of George Weston Ltd., adding iconic premium brands such as Oroweat, Entenmann's, Thomas’, and Boboli. In 2008, Grupo Bimbo purchased the remaining U.S. fresh baked goods business of George Weston Ltd., adding brands like Arnold, Brownberry, Freihofer's, and Stroehmann.
In 2011, BBU completed its largest acquisition to date: Sara Lee's North American fresh bakery business. This acquisition doubled BBU in size.
In 2020, BBU acquired Lender's Bagels from Conagra Brands. Today, BBU operates more than 55 bakeries, employs more than 20,000 associates, and distributes products through 12,000 sales routes throughout the United States.[3]
Nationwide expansion
On December 10, 2008, it was announced that Grupo Bimbo was in negotiations to purchase Weston Foods Inc., a subsidiary of George Weston Ltd., for $2.38 billion—a purchase that would make Bimbo Bakeries USA the largest bakery company in the USA. The purchase was finalized on January 21, 2009.
This acquisition added brands such as Arnold, Brownberry, Freihofer's, and Stroehmann, and granted Bimbo exclusive rights to the Weston brands in the eastern U.S. (it had already controlled the Weston brands in the western U.S. since 2002). The purchase also added 22 factories and 4,000 delivery trucks, bringing Bimbo Bakeries USA’s total to 35 factories and over 7,000 sales routes nationwide. The acquisition expanded its footprint across the lower 48 states and increased its annual sales to nearly $4 billion.
As part of the deal, the company's headquarters relocated from Fort Worth, Texas, to the former Weston Foods headquarters in Horsham, Pennsylvania.[4]
Philadelphia sponsorship
Bimbo Bakeries USA has been the official jersey sponsor of the Philadelphia Union Major League Soccer team since 2011.
Partnership Renewal & Community Impact
Bimbo Bakeries USA and the Philadelphia Union renewed their partnership in 2023.
As part of the renewal, Bimbo Bakeries USA added the Thomas’® brand to the secondary kit and launched the Bimbo Bakeries USA x Philadelphia Union U-Serve platform, a first-of-its-kind fan-volunteer rewards program.
With both organizations deeply rooted in the community, the U-Serve platform allows fans to earn exclusive Union rewards while giving back. The U-Serve website houses hundreds of volunteer opportunities in the Greater Philadelphia area throughout the season.
For more information, please visit Philadelphia Union U-Serve.
Main brands
- Arnold – Producer of loaf bread primarily sold throughout the United States
- Ball Park – Producer of buns & rolls
- Barcel – Producer of Takis, Takis Kettlez, and associated varieties.
- Bays – Producer of English muffins
- Beefsteak – Producer of bread
- Bimbo – Producing cakes and bread, found in major United States cities with large Hispanic and Hispanic-American populations
- Boboli – Producer of ready-made pizza crusts
- Brownberry – Producer of loaf bread primarily sold throughout the United States[5]
- Colombo – Producer of sweet and sourdough bread products. Formerly Colombo Baking Company.
- EarthGrains – Producer of loaf bread primarily sold throughout the United States
- Entenmann's – Pastry baker in the United States
- Francisco – Producer of bread and rolls
- Freihofer's – Producer of bread and cakes most commonly found in upstate New York
- Grandma Sycamore's – Producer of homemade breads, based in Utah and found in the intermountain west area
- J.J. Nissen – Producer of bread commonly found in New England
- Lender's Bagels – Producer of bagels
- Maier's - Producer of bread
- Marinela – Producer of Mexican cookies and pastry
- Mrs. Baird's – A leading bakery primarily present in Texas and surrounding states
- Old Country – Restaurant bread
- Old Home - Bread brand primarily seen in the Midwest, formerly from the Metz Baking Company[6]
- Oroweat – Producer of loaf bread primarily sold throughout the United States
- Sara Lee – North America Fresh Bakery unit only.
- Stroehmann – Producer of loaf bread in the United States
- Thomas' – Producer of English muffins and bagels
- Tía Rosa – Producer of home-style bread, pastry, and tortillas
See also
References
- ^ "About Us | Bimbo Bakeries USA".
- ^ "Philadelphia Union extend deal with jersey front sponsor Bimbo Bakeries". mlssoccer.com. Retrieved June 26, 2016.
- ^ "Bimbo Bakeries USA history". Bimbobakeries.com. Archived from the original on May 24, 2013. Retrieved June 9, 2014.
- ^ "Bimbo Bakeries moves U.S. headquarters from Fort Worth". Dallas Business Journal. March 3, 2009. Retrieved September 20, 2010.
- ^ "Making dough with an original recipe"
- ^ Ligo, Joe (May 19, 2021). "The 1970s Trucking Craze Can Be Traced Back to a Regional TV Commercial for Bread". The Drive. Retrieved December 12, 2023.
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