Ablume (Korean어블룸; RREobeullum; stylized in all lowercase) is an upcoming South Korean girl group formed by entertainment agency Massive E&C. The group is composed of three members: Saena, Aran, and Sio.

The three-piece ensemble were formerly part of the girl group Fifty Fifty. They debuted in November 2022, but subsequently left the group due to a series of legal disputes and allegations with their former record label Attrakt.

Name

The group name originally comes from the German word blume meaning flower,[1] which often symbolizes both personal growth and blossoming. The trio explained the name to find their charm and potential while creating "vibrant [and] diverse music".[2]

History

Fifty Fifty in April 2023
L–R: Sio, Saena, Aran, and Keena

Saena, Aran, and Sio were previously members of South Korean girl group Fifty Fifty since November 2022, where they gained popularity for their viral bubblegum song "Cupid" (2023).[3]

The group soon filed an injunction to suspend their exclusive contracts with record label Attrakt on June 19, citing a lack of financial transparency, failure to fulfill contractual obligations, and medical negligence.[4] The injunction application was without merit and dismissed it in its entirety on August 28, from Seoul Central District Court,[5] stating that the plaintiffs failed to sufficiently explain their reasons for filing a contract injunction and difficult to view the materials they submitted as evidence for the breakdown of trust between the two parties.[6] Two days later, the group filed to appeal this decision.[7]

Keena eventually withdrew her appeal against the record label on October 16, stating she lost faith in their former manager who proposed the injunction, Ahn Sung-il, and regretted that she did not contact Attrakt before starting legal procedures.[8] Afterwards, the former agency terminated their exclusive contracts for breach of contract on October 19.[9] Their appeal was rejected from court on October 24.[10] Attrakt immediately filed a civil lawsuit on December 19, against the former members, their parents, and two executives of production company The Givers: Sung-il and Baek Jin-sil.[11]

2024–present: Reintroduced as Ablume

Saena, Aran, and Sio announced they had signed an exclusive contract with Massive E&C on August 12, 2024.[12] Two months later, the trio reintroduced themselves as Ablume throughout social media on October 15.[13]

This caused the Korea Management Federation (KMF) to condemn the trio for its accused attempts in tampering with their former record label, and attempting to resume their entertainment activities.[14] Henceforth, the Korea Music Content Association (KMCA) called out a boycott and considering excluding the group from appearing on any record charts or award ceremonies on December 13, against girl groups Ablume and NewJeans.[15] International fans criticized the record chart for targeting them instead of addressing their systemic issues.[16][unreliable source] Ablume spent their final month on producing music videos, photoshoots, and uploading choreograph content online in Los Angeles, United States.[17] Shortly after, the trio covered "Text Me Merry Christmas" (2014) by American a cappella group Straight No Chaser, throughout social media on December 19.[18]

Our company fully supported this, and after much thought, we decided to reach out to [Sung-il], someone who understands us better than anyone and has helped us create some of our most meaningful work.

Ablume, stating their controversial decision.[19]

Massive E&C later announced on February 26, 2025, that the members' former manager Ahn Sung-il would be joining them to produce their upcoming debut album,[20] set to be released in the first half of the year at the earliest. This was upon the request of Ablume during the process of discussing their future activities.[21]

Members

  • Saena (새나)
  • Aran (아란)
  • Sio (시오)

See also

References

  1. ^ Je-Ye, Kim (October 15, 2024). "Former Fifty Fifty members form new group named Ablume". Korea JoongAng Daily. JoongAng Ilbo. Archived from the original on November 9, 2024. Retrieved March 7, 2025.
  2. ^ Wickes, Hanna (February 27, 2025). "Meet the trio: Who are Ablume? Meet the K-pop girl group made up of former Fifty Fifty members". J-14. A360 Media, LLC. Retrieved March 10, 2025.
  3. ^ Yeo, Gladys (February 24, 2023). "Fifty Fifty on joining K-pop's new wave of powerhouse girl groups: "We wanted to show ourselves and stand out"". New Musical Express. Archived from the original on March 3, 2023. Retrieved February 24, 2023.
  4. ^ "Fifty Fifty seeks suspension of contracts with agency Attrakt". Rappler. June 28, 2023. Archived from the original on October 25, 2023. Retrieved June 28, 2023.
  5. ^ So-jung, Kim (August 30, 2023). "기각? 그래도 안 돌아갑니다"…'피프티 피프티', 항고 돌입 [Dismissed? Still not going back… Fifty Fifty appeals]. Dispatch (in Korean). Retrieved February 27, 2025.
  6. ^ Yong-kyung, Lee (August 29, 2023). 법원, 피프티 피프티 '전속계약 효력정지 가처분' 기각 [Court dismisses Fifty Fifty's 'injunction to suspend exclusive contract']. Law Times (in Korean). Retrieved February 5, 2025.
  7. ^ Ahn, Jinyong (August 28, 2023). '피프티' 전홍준 대표, "억울함 풀었다...멤버들 복귀 원한다" [Fifty-Fifty CEO Jeon Hong-jun, 'I've cleared up the grievances... I want the members to return']. Munhwa Ilbo (in Korean). Archived from the original on September 20, 2024. Retrieved February 5, 2025.
  8. ^ Seung-joon, Yang (October 17, 2023). "Keena exits Fifty Fifty's lawsuit against Attrakt, seeks to rejoin agency". The Korea Times. Hankook Ilbo. Archived from the original on October 27, 2023. Retrieved October 17, 2023.
  9. ^ "Agency terminates contracts with three Fifty Fifty members". The Korea Times. Hankook Ilbo. October 23, 2023. Archived from the original on October 27, 2023. Retrieved October 23, 2023.
  10. ^ Ji-eun, Baek (October 24, 2023). 피프티피프티, 전속계약 가처분 항고도 기각...'경찰조사' 안성일은... [Fifty Fifty, exclusive contract injunction appeal also dismissed… Ahn Sung-il 'silent' during 'police investigation']. The Chosun Ilbo (in Korean). Retrieved February 5, 2025.
  11. ^ Ziwei, Puah (December 19, 2023). "Ex-Fifty Fifty members sued by former agency, Attrakt". New Musical Express. Retrieved March 10, 2025.
  12. ^ Yoo, Hong (August 19, 2024). "Brutal competition ahead for first generation Fifty Fifty members". The Korea Herald. Archived from the original on August 19, 2024. Retrieved November 10, 2024.
  13. ^ Ji-ye, Kim (October 15, 2024). "Former Fifty Fifty members form new group named Ablume". Korea JoongAng Daily. JoongAng Ilbo. Archived from the original on November 9, 2024. Retrieved November 10, 2024.
  14. ^ Soo-young, Kim (October 25, 2024). "한국매니지먼트연합 '前 피프티 3인 활동 재개 유감…템퍼링 규탄'" [Korea Management Association: 'Regretful that former Fifty three members resume activities... condemns tampering']. The Korea Economic Daily (in Korean). Retrieved February 5, 2025.
  15. ^ Seung-jin, Yoon (December 13, 2024). "Music content association considers excluding artists, labels involved in tampering from data". Korea JoongAng Daily. JoongAng Ilbo. Archived from the original on December 15, 2024. Retrieved December 16, 2024.
  16. ^ Azeem, Mantasha (August 19, 2024). "'What happened to protecting artists?' — Internet slams KMCA's calls for boycott of NewJeans and Ablume amid tampering allegations". Sportskeeda. Nazara Technologies. Retrieved December 16, 2024.
  17. ^ 어블룸, 컴백 신호탄 … 미국서 촬영 눈길 [Ablume, signal for comeback… Attention drawn to filming in the United States]. The Korea Economic Daily (in Korean). December 19, 2024. Retrieved December 23, 2024.
  18. ^ Eui-jun, Jeong (December 23, 2024). 어블룸, 크리스마스 선물 같은 콘텐츠로 팬들과 소통 [Ablume, communicating with fans through content like Christmas gifts]. Seoul Economic TV (in Korean). Archived from the original on December 23, 2024. Retrieved December 23, 2024.
  19. ^ Chin, Carmen (February 28, 2025). "Ex-Fifty Fifty members address decision to work with "Cupid" producer Ahn Sung-il". New Musical Express. Retrieved March 10, 2025.
  20. ^ Lee, Jae-hoon (February 26, 2025). 어블룸, 안성일과 다시 손잡고 재데뷔 [Ablume, re-debuting with Ahn Sung-il]. Newsis (in Korean). Retrieved February 27, 2025.
  21. ^ Jae-heun, Kim (February 27, 2025). "Former Fifty Fifty members set to re-debut as Ablume". The Korea Herald. Retrieved March 10, 2025.
  • Media related to Ablume at Wikimedia Commons
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