WPFP (980 AM) is a radio station broadcasting a variety hits format. Licensed to Park Falls, Wisconsin, United States, the station is owned by Civic Media.[2]

History

WPFP changed its format from sports talk to conservative talk on July 1, 2010. The station broadcast as WNBI from 1968 to 2010, when it reverted to its original call sign.

On October 22, 2018, WPFP changed its format from talk to variety hits, branded as "103.1 Jack FM" in reflection of its simulcast on FM translator W276DJ (103.1).[3]

Former owner Stephen Marks died on May 11, 2022;[4] he owned the station through Park Falls Community Broadcasting. In 2023, Civic Media bought WPFP and WCQM from Marks' estate for $210,000.[5] In February 2024, WPFP rebranded as "103.1 Trail Mix".

References

  1. ^ "Facility Technical Data for WPFP". Licensing and Management System. Federal Communications Commission.
  2. ^ "WPFP Facility Record". United States Federal Communications Commission, audio division.
  3. ^ Jack Hits Northern Wisconsin Radioinsight - October 22, 2018
  4. ^ "Marks Media Group President Stephen Marks Passes Away". Inside Radio. May 16, 2022. Retrieved February 8, 2025.
  5. ^ Venta, Lance (June 7, 2023). "Civic Media Acquires Two More In Wisconsin". RadioInsight. Retrieved February 9, 2025.


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