Stink Studios (formerly Stinkdigital) is a global creative studio with offices in London, New York, Los Angeles, Paris, Shanghai, Berlin and São Paulo. The company is part of the Stink Group, an independently-owned global creative network. Stink Studios creates digital and integrated advertising working across film, design, technology and strategy. Its clients include Google, Spotify, Twitter, Ray-Ban and Nike.

History

Stinkdigital was founded in January 2009 as an interactive production company by Mark Pytlik,[1] and Daniel Bergmann, Founder and Executive Producer of global film production company Stink. The company opened with a small office of five people. Its first project, done with Tribal DDB Amsterdam, was Carousel (advertisement), an interactive long form internet film for Philips to promote Philips Cinema 21:9 TV.[2] Carousel went on to win the Film Grand Prix at Cannes Lions International Festival of Creativity that year.[3]

In April 2010, the company opened their second office in New York City, USA.[4]

In December 2012, the company opened their third office in Paris, France.

In June 2014, the company opened their fourth office in Berlin, Germany.[5]

In January 2015, the company opened their fifth office in Los Angeles, USA.[6]

In January 2017, Stinkdigital rebranded to Stink Studios.[7]

Notable work

2009

2011

2012

2014

  • 'The Other Side', a dual-narrative interactive film created for the launch of Honda's Civic Type R car, created with Wieden+Kennedy.[12]
  • 'Monty's Goggles', an immersive 360° experience using Google Cardboard as part of John Lewis' 2014 Christmas campaign 'Monty The Penguin' with adam&eveDDB.[13]

2015

  • 'Inside Abbey Road', an online interactive experience that enables the public to access Abbey Road Studios created with Google and Abbey Road.[14][15]

2017

  • 'A Message From Earth', an interactive site of specially-commissioned music, film, art, and literature paying tribute to The Voyager Golden Record project to celebrate its 40th anniversary in partnership with WeTransfer.[16]

2018

  • 'The Most Exclusive Collection', an interactive campaign for Yoox

Clients

References

  1. ^ "Mark Pytlik". Luerzer's Archive - Advertising worldwide. Retrieved 2015-09-22.
  2. ^ "Mark Pytlik". Luerzer's Archive - Advertising worldwide. Retrieved 2015-09-22.
  3. ^ Adweek Blogs (27 June 2009). "Obama wins Titanium & Integrated Grand Prix; Tribal DDB tops Film with Philips 'Carousel'". Adweek. Retrieved 27 June 2009.
  4. ^ Advertising Age (14 April 2010). "People News from Stink Digital, W+K, N.Y. and more". Advertising Age. Retrieved 14 April 2010.
  5. ^ LBB Editorial (26 November 2014). "Berlin: The Hub of Creativity". LBB Online. Retrieved 26 November 2014.
  6. ^ SourceEcreative (6 January 2015). "Stink launches in America". SourceEcreative. Retrieved 6 January 2015.
  7. ^ Campaign Brief (25 January 2017). "Stinkdigital rebrands to Stink Studios and joins forces with sister content company". Campaign Brief. Retrieved 25 January 2017.
  8. ^ Duncan Macleod (20 April 2009). "Philips Carousel for Cinema 21:9". The Inspiration Room. Retrieved 20 April 2009.
  9. ^ Creativity (6 September 2011). "Philips: Obsessed with Sound". Creativity Online. Retrieved 6 September 2011.
  10. ^ Joe Berkowitz (24 May 2012). "Tweetfuel Gives Twitter Activity A Physical Presence". Fast Co.Create. Retrieved 24 May 2012.
  11. ^ Eliza Williams (5 September 2012). "New Philips campaign: The Sound of Creation". Creative Review. Retrieved 5 September 2012.
  12. ^ Lürzer’s Archive (20 November 2014). "Honda's clever spot lets you switch between parallel storylines". Lürzer’s Archive. Retrieved 20 November 2014.
  13. ^ Jeff Beer (6 November 2014). "It Begins: The Tearjerking John Lewis Christmas Ad Is Here And It's Got Pengwings". Fast Co.Create. Retrieved 6 November 2014.
  14. ^ John Glenday (15 April 2015). "Google throws open doors to iconic Abbey Road Studios". The Drum. Retrieved 15 April 2015.
  15. ^ Tom Banks (15 April 2015). "Interactive Google project opens doors to Abbey Road Studios". Design Week. Retrieved 15 April 2015.
  16. ^ Zoe Beery (15 December 2017). "WeTransfer updates Voyager's golden records in new campaign". Campaign. Retrieved 15 December 2017.
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