"Lumi (record producer)" redirects here. Not to be confused with Lumi.
"Founder of Krushclub" redirects here. Not to be confused with Krushclub.
For other uses, see Athena.

Marco Antonio Speck Gurrola (born January 10, 2006),[1] professionally known as Lumi Athena, is a Mexican singer, songwriter and record producer. His music became popular on TikTok and Soundcloud in 2023.[2][3] He is the pioneer and founder of Krushclub[4][5][6] and is currently signed to 25/7 Records.[7]

Life and career

2022–present: "Smoke It Off, Let Me See Ya Move & ICEWHORE"

"Smoke It Off!", Lumi Athena's debut single, was released on November 21, 2022, through 25/7 Records.[8][9] and stayed on the billboard charts alongside "Let Me See Ya Move" for 18-23 weeks straight.[10] On February 20, 2024, it received a gold certification from the Recording Industry Association of America (RIAA).[11] The increasing traction of the song prompted a full EP of remixes,[12] including an instrumental, a remix with singer 'cade clair' replacing jnhygs, a mega mix involving cade clair, jnhygs,[13] and many slowed and sped up variations.

Lumi Athena's breakthrough single, "Let Me See Ya Move!" with Cade Clair, appears on the billboard charts. Released in July via 25/7 Records, the song has 1.7 million U.S. streaming and debuted at No. 26 on Hot Dance/Electronic Songs.[14][15] Other versions of the song that were sped up, slowed down, and reverberated enhanced it. During the week of November 3, 2023, 2 months later, the position of the song went to No.29.[16]

"ICEWHORE" became viral on TikTok[17] and Instagram Reels[18] sounds due to its usage in Mewing and Looksmaxxing meme videos most prominent in 2023 and 2024.[19] In the videos, the creators place a finger to their mouth to make a "Shh" face, then gesture to their jawline to imitate mewing at the spectator, they combined the shushing face emoji with the deaf emoji ("🤫🧏‍♂️").[20] On November 9th, 2023, another TikToker @pablos_fat shared a video, in two months, it received over 13 million plays and 1.5 million likes.[21] A month later, on December 30th, 2023, Instagram user @aurachadfr shared a video of male users using Instagram's notes feature to mog others. The reel itself garnered almost 147,000 likes in a single month.[22]

Discography

Albums

List of Albums, with selected details
Title EP details
Egoista: Love Yourself!
  • Released: December 28, 2022[23]
  • Format: Digital download, streaming
SMOKE IT OFF! (Single Pack)
  • Released: July 31, 2023[12]
  • Format: Digital download, streaming
EXTRAPHORIC
  • Released: November 29, 2023[24]
  • Format: Digital download, streaming
CHRONOS: XIX 0024
  • Released: August 9, 2024[25]
  • Format: Digital download, streaming

Charted songs

List of singles as lead artist, with title, year released, album, and chart positions shown
Title Year Peak chart positions Certifications Album
US
Dance
[26]
"Let Me See Ya Move!" (with Cade Clair) 2023 28 Non-album singles
"Smoke It Off!" (with jnhygs) 12
"Icewhore!" 29
"ON DAT BXTCH!" —
"—" denotes a single that did not chart.

References

  1. ^ a b c Gurrola, Marco. "Lumi Athena - Apple Music". Retrieved 2025-02-16.
  2. ^ "The top artists and songs on SoundCloud 2023". RouteNote Blog. 2023-12-06. Retrieved 2025-02-27.
  3. ^ "Lumi Athena". SoundCloud. Retrieved 2025-02-27.
  4. ^ Haven, Simon (2025-02-12). "Krushclub: The Mysterious Microgenre That Dominated TikTok in 2024". EDMProd. Retrieved 2025-02-15.
  5. ^ "THE FACE's guide to the American rap underground". The Face. 2024-04-30. Retrieved 2025-02-27.
  6. ^ Bonilla, Alana (2024-02-26). "Charli XCX, ElyOtto & Odetari: What's all the hype about Hyperpop?". Hypebot. Retrieved 2024-09-12.
  7. ^ Koerner, Brendan I. "Watch This Guy Work, and You'll Finally Understand the TikTok Era". Wired. ISSN 1059-1028. Retrieved 2025-02-27.
  8. ^ Gurrola, Marco; Money, Bri (2022-11-22). ""Lumi Athena & jnhygs – SMOKE IT OFF!" on Spotify". Spotify. Retrieved 2025-02-15.
  9. ^ Gurrola, Marco; Money, Bri (2022-11-20). ""Lumi Athena & jnhygs – SMOKE IT OFF!" on Apple Music". Retrieved 2025-02-15.
  10. ^ "Hot Dance/Electronic Songs". Billboard. March 3, 2024. Archived from the original on October 18, 2023. Retrieved February 15, 2025.
  11. ^ a b "American certifications – Lumi Athena". Recording Industry Association of America. Retrieved February 10, 2025.
  12. ^ a b "Smoke It Off! - album by Lumi Athena on Apple Music". Apple Music. Retrieved May 13, 2023.
  13. ^ "SMOKE IT OFF! (Mega Mix) by Lumi Athena, jnhygs & cade clair on Apple Music". 2023-07-19. Retrieved 2025-02-15.
  14. ^ Zellner, Xander (2023-09-27). "10 First-Timers on Billboard's Charts This Week: Meghan Patrick, Nation of Language, Tish Melton & More". Billboard. Retrieved 2025-02-15.
  15. ^ Cusson, Michael (2013-01-21). "Hot Dance/Electronic Songs". Billboard. Retrieved 2025-02-15.
  16. ^ Cusson, Michael (2013-01-21). "Hot Dance/Electronic Songs". Billboard. Retrieved 2025-02-15.
  17. ^ "ICEWHORE". www.tiktok.com. Retrieved 2025-02-27.
  18. ^ "ICEWHORE". www.instagram.com. Retrieved 2025-02-27.
  19. ^ Wei, Lim How (2024-01-11). "Bye Bye Mewing TikTok Song". Followchain. Retrieved 2025-02-27.
  20. ^ "Bye Bye Mewing Shh". Know Your Meme. 2024-01-17. Retrieved 2025-02-27.
  21. ^ "TikTok - Make Your Day". www.tiktok.com. Archived from the original on 2025-02-03. Retrieved 2025-02-27.
  22. ^ "Instagram". www.instagram.com. Retrieved 2025-02-27.
  23. ^ "Egoista: Love Yourself! - EP". Apple Music. Retrieved May 13, 2023.
  24. ^ "EXTRAPHORIC - EP". Apple Music. Retrieved May 13, 2023.
  25. ^ "CHRONOS: XIX 0024 - album by Lumi Athena on Apple Music". Apple Music. Retrieved May 13, 2023.
  26. ^ Peaks on the Hot Dance/Electronic Songs chart:
Allikas: https://en.wikipedia.org/wiki/Let_Me_See_Ya_Move
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