Larry Light was the Chief Marketing Officer for McDonald's USA. He oversaw the I'm Lovin' It worldwide advertising campaign, which helped to revive McDonald's business.[1][2][3]

References

  1. ^ "Larry Light, Marketer Behind Revival of McDonald's, Dies at 83". The New York Times. July 16, 2024.
  2. ^ "Remembering former McDonald's marketing leader Larry Light and his legacy, which goes well beyond 'I'm Lovin' It'". Ad Age. July 19, 2024.
  3. ^ Hogan, Marc (July 14, 2016). "The Contentious Tale of the McDonald's 'I'm Lovin' It' Jingle". Pitchfork.


Allikas: https://en.wikipedia.org/wiki/Larry_Light
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