Pizza 73 is a Canadian pizza restaurant chain founded by David Tougas and Guy Goodwin in 1985[1] and headquartered in Edmonton, Alberta.[2][1] It was acquired by the Toronto-based Pizza Pizza chain in 2007 for CA$70.2 million.[1][3][4]

The restaurant's name originates from its original phone number which repeats the number 73.[5] Pizza 73 was the first delivery chain in Alberta to have a centralized call center,[1] allowing customers to order their meals by phone; Pizza 73 has facilitated orders online since 1995.[1][6] The restaurant has been recognized as one of Canada's 50 best-managed services,[1] and one of Alberta's 50 fastest-growing companies by Alberta Venture.[1]

In 2019 Pizza 73 added vegan options to its menu.[7]

Business model

Pizza 73 built its chain not using the common franchise model, but by opening new locations as joint ventures with the store operators. The company co-owns the locations and splits the profits with the co-owner, rather than making their money on markup of supplying ingredients and services.[8]

References

  1. ^ a b c d e f g "Pizza 73 gets pile of dough for the business". Edmonton Journal. June 15, 2007. Archived from the original on January 21, 2014. Retrieved December 3, 2012.
  2. ^ "About Us". Pizza 73. Retrieved December 18, 2023.
  3. ^ Tate, Carrie (June 15, 2007). "Pizza Pizza picks up Pizza 73 for $70.3M". National Post. p. FP6 – via newspapers.com.
  4. ^ Mah, Bill (October 1, 2008). "Pizza 73 shoots for Tim Hortons Icon Status". Edmonton Journal. p. E1 – via newspapers.com.
  5. ^ "FAQ". Pizza 73. Retrieved December 18, 2023.
  6. ^ "Pizza 73". Archived from the original on January 19, 2013. Retrieved December 3, 2012.
  7. ^ Starostinetskaya, Anna (August 7, 2019). "Chain Pizza 73 Adds Vegan Pepperoni and Sausage to All Locations in Canada". VegNews. Retrieved February 2, 2025.
  8. ^ Chalmers, Ron (December 26, 2003). "Pizza 73 shares the pie". Edmonton Journal. p. E1 – via newspapers.com.


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