Mintel Group Ltd is a global, privately owned market research firm based in London, UK.[2] Mintel databases, analysis, and forecasts are accessible to subscribing clients, those who purchase standalone reports, and to students in participating university libraries.
The corporation maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, São Paulo, Singapore, Kuala Lumpur, Düsseldorf, Bangkok, and Seoul.
History
Mintel was founded in 1972 in London.[3] The first edition of Mintel’s flagship consumer market report, British Lifestyles, was launched in 1984.
In 1997, Mintel became the first market research supplier to provide access to its research online. The company launched the Global New Products Database (GNPD) in the United States in 1998,[4] which monitors new product activity globally in the consumer packaged goods markets.
Mintel’s launched the first European and U.S. market research reports in 2001.
Mintel partnered with Information Resources, Inc. in 2007 to create the Mintel GNPD IRIS, monitoring successes and failures in sales of new products.[5]
Products
Mintel Comperemedia, acquired by Mintel as American Mailbox Monitor, was rebranded and launched in 1999. In 2003, it started tracking direct mail and print advertising sent to United States and Canada. In 2006, Mintel Comperemedia launched an email panel and began tacking the trends and stragies in email marketing.
Menu Insights was launced in 2004.[6]
Mintel Inspire was launched in 2007,[7] pairing market research with editorial on major market trends and future developments.
In 2008, Mintle Oxygen[8] and Mintel Beauty Innovation were launched, Mintel Global Market Navigator in 2009,[9] Mintel Food and Drink in 2010, and Mintel Beauty and Personal Care in 2011.
Mintel Spark was launched in 2024 as a product concept generator.[10]
Acquisitions
New Product News Magazine was acquired in 1998 and in 1999, Mintel acquired American Mailbox Monitor (AMBM) and rebranded the company as Comperemedia.[11]
In 2005, Paris-based Cosmetic Research was acquired.[12]
The market intelligence firm Access Asia was acquired in October 2011.[13]
References
- ^ "Free Research Article—Lost That Branded Feeliing?". Voxpops.com. 2007-02-28. Archived from the original on 2011-07-17. Retrieved 2010-07-18.
- ^ Lazare, Lewis (2013-02-20). "Think agile: Mintel moves to a new San Francisco homebase". bizjournals.com. Retrieved 2022-11-03.
- ^ "Mintel Market Research and Analysis | Dublin City Council". www.dublincity.ie. 2021-02-25. Retrieved 2025-03-24.
- ^ "NCCOR Catalogue of Surveillance Systems". tools.nccor.org. Retrieved 2025-03-24.
- ^ "Mintel and IRI Launch Product Development Tool". Happi. 2007-02-16. Retrieved 2025-03-24.
- ^ "Mintel: Retailers Responding Quickly to Restaurant Trends". www.supermarketnews.com. Retrieved 2025-03-24.
- ^ Week, Marketing (2007-10-18). "Research methods: Ronnie McBryde, Mintel, Anthony Tasgal, Mintel Inspire". Marketing Week. Retrieved 2025-03-24.
- ^ "Mintel Launches New Platform for Market Research". Beauty Packaging. Retrieved 2025-03-24.
- ^ "Mintel Launches Quick-Hit Industry Data Tool". Progressive Grocer. 2009-09-20. Retrieved 2025-03-24.
- ^ "AI-Powered Innovation Platforms". TrendHunter.com. Retrieved 2025-03-24.
- ^ "How Comperemedia became the one source of truth for marketers". welcome.comperemedia.com. Retrieved 2025-03-24.
- ^ January 27 2006, Sam Matthews. "Mintel acquires Cosmetic Research to expand beauty offering". www.campaignlive.co.uk. Retrieved 2025-03-24.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Mintel acquires market intelligence firm Access Asia | News". Research Live. Retrieved 2025-03-24.
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