Booktrack is an American e-reader platform founded in Auckland, New Zealand.[1]

History

The company was founded in 2011 in Auckland by brothers Mark Cameron and Paul Cameron.[2] Mark Cameron came up with the idea of creating a service that matched soundtracks with books to provide an immersive reading environment.[3] He and his brother spent three years building the technology before launching the site in August 2011.[4] It provides soundtracks with synchronized music, sound effects and ambient sound for written books.[5] The platform uses an algorithm to track users' reading speed and synchronize it with the soundtrack.[6][7]

The company raised funding from investors including Peter Thiel.[8]

Booktracks are available for download through the Booktrack Bookshelf app in the Apple App Store,[4] Google Play and on a PC using a web browser.[9]

In September 2019, Booktrack introduced Booktrack Studio allowing users to create and publish synchronized soundtracks for books.[10][11]

Notes

  1. ^ Sung, Pauline (2011-08-26). "Haute 100 Update: PayPal Founder Peter Thiel Joins other Internet Heavyweights as Investor for Innovative Booktrack e-Book Company". Haute Living. Retrieved 2025-03-14.
  2. ^ "New company aims to enhance the act of reading". Radio New Zealand. October 8, 2011.
  3. ^ Morais, Betsy. "Books With Soundtracks: The Future of Reading?". The Atlantic. Retrieved October 3, 2013.
  4. ^ a b Mace, William (August 26, 2013). "Kiwis launch 'world-first' eBook app". NZ Stuff.
  5. ^ Wauters, Robin. "Fad Or Future? Booktrack Adds Music, Sound Effects To E-Books; Peter Thiel Invests". TechCrunch. Retrieved October 28, 2013.
  6. ^ Losowsky, Andrew (September 1, 2011). "Booktrack Adds A Soundtrack To The Books You Read". The Huffington Post.
  7. ^ Carr, Paul (September 4, 2011). "Booktrack: Just A Horrible Idea. Really Horrible". TechCrunch.
  8. ^ "Kiwi software puts the interactive into e-books". Archived from the original on October 5, 2013. Retrieved October 3, 2013.
  9. ^ "Booktrack". Booktrack.com. Retrieved October 3, 2013.
  10. ^ Lawler, Ryan (September 5, 2013). "Booktrack Gives Everyone The Tools To Add Soundtracks To Their Stories With Booktrack Studio". TechCrunch. Retrieved October 3, 2013.
  11. ^ Popescu, Adam (September 11, 2013). "Booktrack Adds Customized Playlists to E-Books". Mashable. Retrieved October 3, 2013.
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