Sole Collector is an American media brand and publication founded in Portland, Oregon which focuses on sneaker news and sneaker culture. The company is currently based in New York and owned by Complex Networks.[1]

History

Sole Collector was founded in 2003 by Steve Mulholland, Alex Wang, and Nicole Fesette as a print magazine aimed at providing young males a report of the latest in sneaker culture.[2] Its origins reach back to 1999 when Mulholland created Instyleshoes.com which was both a forum and web store.[2] Instyleshoes (The Forum) was later re-branded Sole Collector (the brand) along with a quarterly print magazine and blog.[3][4] After Sole Collector began to take off, Instyleshoes.com (The web store) was sold in 2010 and is now run by parent company Ivehademall.[5]

In 2013, Sole Collector was purchased by Complex Media (now Complex Networks), adding the magazine and website to its roster of "owned and operated" brands.[6]

In June 2023, the Sole Collector website was redirected to Complex.com.[7]

Covers

In 2010, Sole Collector released issue 34 dubbed ‘The Ultimate Issue' which was the first issue released in hard cover format.[8] The magazine released its first iPad all digital magazine issue in 2012 with an exclusive interview with Tinker Hatfield and Tiffany Beers, shot at a secret location on Nike campus.[9]

Collaborations

Sole Collector has worked with many sneaker companies including Nike, Jordan Brand, Reebok and Under Armour to create unique sneakers for the brand.[10][11]

Sole Collector App

In November 2019, Complex Networks told sources they were developing a marketplace and content distribution app under the Sole Collector name.[12] In May 2020, Complex launched the Sole Collector app, which allows users to shop for sneakers, compare prices, create and share sneaker lists, and access Sole Collector’s media content, including the web series Full Size Run.[13][14]

Full Size Run Show

In 2017, Sole Collector began producing a web series and podcast titled Full Size Run, initially hosted by Brendan Dunne and Rich “Maze” Lopez.[15] The show features celebrity guests and discussions about sneaker news and culture.[16] Previous guests have included Jim Jones,[16] Rich the Kid,[17] and E-40.[18] The show's current hosts are Brendan Dunne, Matt Welty, and Trinidad James.[16][17][18]

References

  1. ^ "Complex Media Tackles Sneaker Market With Sole Collector Acquisition". Wall Street Journal. March 14, 2013. ISSN 0099-9660. Retrieved April 16, 2021.
  2. ^ a b ANGILLY, PAUL (November 23, 2004). "Jordan shoes keep going up in value". The Middletown Press. Retrieved April 16, 2021.
  3. ^ "Sole Collector Forums x Nike Hyperdunk 2010 - SneakerNews.com". Sneaker News. December 13, 2010. Retrieved April 16, 2021.
  4. ^ Dickey, Megan Rose. "How This Guy Turned His Shoe Obsession Into A Prime Acquisition Target". Business Insider. Retrieved April 16, 2021.
  5. ^ "Welcome InstyleShoes to NikeTalk!". NikeTalk. Retrieved April 16, 2021.
  6. ^ "WSJ Pro Venture Capital". Wall Street Journal. March 14, 2013. ISSN 0099-9660. Retrieved November 15, 2016.
  7. ^ "BuzzFeed's Complex Just Redirected a Popular Site They Acquired". Detailed. June 23, 2023.
  8. ^ "Sole Collector: Issue 34 Hardcover | #704238965". Worthpoint. Retrieved April 16, 2021.
  9. ^ "Now Available: Sole Collector MAG iPad Issue". Sole Collector. Retrieved April 16, 2021.
  10. ^ "Sole Collector Air Max Day 2020 Giveaway". Sneaker Bar Detroit. March 26, 2020. Retrieved April 16, 2021.
  11. ^ "Under Armour Bloodline x Sole Collector". The Hoop Doctors. January 3, 2012. Retrieved April 16, 2021.
  12. ^ Fischer, Sara. "Scoop: Complex is launching a sneaker marketplace". Axios. Retrieved April 16, 2021.
  13. ^ Anyanwu, Obi (May 19, 2020). "Complex Launches Sole Collector App". WWD. Retrieved April 16, 2021.
  14. ^ A. O. L. Staff. "Complex Networks launches Sole Collector app". finance.yahoo.com. Retrieved April 16, 2021.
  15. ^ How to Become a Boost God with OhitsTeddy | Full Size Run, retrieved April 16, 2021
  16. ^ a b c "Jim Jones' Appearance On 'Full Size Run' Is Epically Comical [Video]". The Latest Hip-Hop News, Music and Media | Hip-Hop Wired. May 26, 2019. Retrieved April 16, 2021.
  17. ^ a b ago, Joe Anthony Myrick 2 years (March 28, 2019). "Rich the Kid gives Full Size Run its sleepiest episode". Under the Laces. Retrieved April 16, 2021.{{cite web}}: CS1 maint: numeric names: authors list (link)
  18. ^ a b ago, Joe Anthony Myrick 1 year (August 2, 2019). "E-40 roasts the Nike Moon Shoes on Full Size Run". Under the Laces. Retrieved April 16, 2021.{{cite web}}: CS1 maint: numeric names: authors list (link)
Allikas: https://en.wikipedia.org/wiki/Sole_Collector
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